Quote:
Originally Posted by b0son
How many buyers shop on tech? Most shop on a basis of features, looks and price. If you dont like Tesla's bland styling (inside and out), you look elsewhere. Tesla isnt even on my radar. I think they're ugly with weird proportions, and while the Model S should be on my wish list, when I see them, I still see the car that was released initially all those years ago now. And when a car looks largely like it did nearly a decade ago, it's hard to get excited about whatever new tech is under the skin. It's superficial, but it is what it is.
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It's how that tech is represented though. When it's represented as features, efficiency and reduced cost, they buy it.
Simple things like the having profiles linked to seat and steering wheel adjustments (our Falcons had this years ago but without the steering wheel adjustment). Being able to walk up to the car and the AC, music stations, Spotify accounts, etc all synced to your settings is awesome. Having a neutral position to help both tall and short people get into the car (customisable by you) is awesome as well.
Better range on their cars and plenty of performance (all tech).
7 years later, and I still get software updates to our car. Map updates, new features, all for free month after month over the air. No going to a dealer to flash the system.
So yeah, a lot of people come to the brand due to this. The others aren't there yet. Sync 4 has seen Sync 3 improvements disappear. That isn't the case here.