Will Ford Brag About The Big Win?

[Fez WQ]

I wonder if Ford Aust will use the win yesterday. ........To help sell more cars in a ad campaign- My guess is they dont know how to do ads anymore..........
Let me tell you Holden would .......come one FPV to your best to sell the best

Mate advertise ya stuff ford

[Pinkbits]

The only thing that the race cars have in common with joe blow publics is looks.
"Win on Sunday, sell on Monday" went out the door back in the 80's.

[AUIIForte]

Originally Posted by Pinkbits

The only thing that the race cars have in common with joe blow publics is looks.
"Win on Sunday, sell on Monday" went out the door back in the 80's.

And thats why since then FORD have been selling S.H.!.T compared to their rivals.

How much technology from the F1 do you see in Honda? None, but they advertise like their road cars have something of the race cars! And they sell!

What makes a car sell? Showing off. That's that, even if its not half true. Thats business.

[red_hotxr6]

Well not every one drives an 8 or 6 or 4, so i think it would be great to see the 6 cyls mixing it up or the 4,s maybe drop the laps down as they would not be able to do 2mins 7 secs and 9/100ths of a sec around there, but if there "heroes" were in there mixing it up, well i think it would be a win win situation all round...

[red_hotxr6]

Thats what i meant, because they cant come even that close to those times, they might want to just do a 3hr stint at the mount.Actually they could probably do this on the saturday before...

[geckoGT]

Of course they won't, haven't the last two times. Somehow I do't think a Bathurst win quite fits in with the image they wish to portray for their mainstream cars.

FPV would use it if it was FPR that won but as it was 888 and SBR they will not as there is no affiliation. What I mean is FPR are marked with GT and FPV insignia, 888 and SBR only have Ford.

[Rodp]

Originally Posted by Aaron Hunter

I wonder if Ford Aust will use the win yesterday. ........To help sell more cars in a ad campaign- My guess is they dont know how to do ads anymore..........
Let me tell you Holden would .......come one FPV to your best to sell the best

Mate advertise ya stuff ford

V8 Supercars resemble Fords and Holdens in shape, little else is common. Only those gullable to want to race out on Monday these days after seeing who won Bathurst won't need an advertisement to do so.

I'd like to see Ford congratulate 888 but to base an add campaign around it would be throwing money into a pit.

[eb_5litre]

Anything that gets the words FORD and WINNING out into the public media cant be bad.

[290v]

Why shouldn't they they have the right holdens have been rubbing it in there face for years

[Falcon Coupe]

Russellw summed it up well with this:

Originally Posted by russellw

For those wondering why FoA won't be saturation advertising the win there is a really simple answer - it's costly and the general public don't really care.

1. The "enthusiast" market makes up around 20% of their sales currently.
2. As we proved in the years that Ford was going bad in V8 Supercar racing not very many of the enthusiasts switch sides just because of that.
3. The days of win Sunday, sell Monday are gone.
4. Despite the 3 years of success Ford sales have hardly lifted.

I wouldn't be spending the money either.

Cheers
Russ

[4Vman]

Originally Posted by Falcon Coupe

Russelw summed it up well with this:

Exactly, people who don't know Ford won don't care, and the people who do care already know the result.
In fact if Ford spent money bragging about it id think it was a very poor waste of money.

[Whitey-AMG]

Originally Posted by 4Vman

Exactly, people who don't know Ford won don't care, and the people who do care already know the result.
In fact if Ford spent money bragging about it id think it was a very poor waste of money.

Disagree.......totally

Its a wasted opportunity.

FORD can use the opportunity to market the brand regardless of whether its a Falcon , Mondeo , Focus or Territory that they're " trying" to sell.

It's called BRAND marketing and big business have been using it for years !!!!
It's why SPONSORS like VODAFONE spend millions every year plastering their logo on teams that they think will be in the forefront of whatever venture they're in. The fact that people see VODAFONE signage everywhere in a POSITIVE way.......winning races , rallies , fashion shows.........whatever.......it gets the name out in the public, it "influences" general culture eventually.

We all whinge that FORD doesn't advertise enough.......well here is the perfect opportunity to market the FORD brand as a WINNER. A winner on the road with its 5 star safety rating and cutting edge local technology and a consistent winner on the TRACK. Any good marketing department can stretch an opportunity like this for MILES AND MILES.

When my 8 year old asked me yesterday........"who won dad".........I said FORD WON.........I didn't tell him the VODAFONE car won.........You can make of it what you like......and this is what FORD need to do ASAP.

I'm sure VODAFONE will make a fist of it somehow in a way that suits them.........FORD need to do the same.

[4Vman]

Originally Posted by ESP

Disagree.......totally

Its a wasted opportunity.

FORD can use the opportunity to market the brand regardless of whether its a Falcon , Mondeo , Focus or Territory that they're " trying" to sell.

It's called BRAND marketing and big business have been using it for years !!!!
It's why SPONSORS like VODAFONE spend millions every year plastering their logo on teams that they think will be in the forefront of whatever venture they're in. The fact that people see VODAFONE signage everywhere in a POSITIVE way.......winning races , rallies , fashion shows.........whatever.......it gets the name out in the public, it "influences" general culture eventually.

We all whinge that FORD doesn't advertise enough.......well here is the perfect opportunity to market the FORD brand as a WINNER. A winner on the road with its 5 star safety rating and cutting edge local technology and a consistent winner on the TRACK. Any good marketing department can stretch an opportunity like this for MILES AND MILES.

When my 8 year old asked me yesterday........"who won dad".........I said FORD WON.........I didn't tell him the VODAFONE car won.........You can make of it what you like......and this is what FORD need to do ASAP.

I'm sure VODAFONE will make a fist of it somehow in a way that suits them.........FORD need to do the same.

Bathurst is predominantly the domain of fiercely brand loyal motorsport enthusiasts.... who lets face it, have already made a brand choice.
There's no where near the brand loyalty to Phone companies, Vodafone will get FAR more out of this victory than Ford ever will regardless of how much they brag about it.
Sports like cricket and tennis have a much broader and wider public audience than Motorsport, which is why Ford put more effort into those events.
Besides that, motorsport is more the domain of FPV as a brand, not Ford, and we all know how small that market is anyway.... so a big "spend" to brag would be near on impossible to justify, especially when their "team" didnt win.....

[RIPGMH]

V8 Supercars must cost Ford and Holden a packet, maybe not as much as previous years but there would still be a fair degree of cost involved. Does anyone really think they would sink money into something that didn't give a return? It might not be worth promoting a Bathurst win but don't underestimate the value in it.

[Romulus]

Originally Posted by Aaron Hunter

I wonder if Ford Aust will use the win yesterday. ........To help sell more cars in a ad campaign- My guess is they dont know how to do ads anymore..........
Let me tell you Holden would .......come one FPV to your best to sell the best

Mate advertise ya stuff ford

I'll tell you which manufacturers do, both Toyota and Honda. They use their involvement in rally and F1 respectively to market "we race, you win", drawing on the analagy the technology they use in motor racing filters down to their road vehicles.

Very successful too IMO.

[geckoGT]

Originally Posted by TVS Super Pursuit

I'll tell you which manufacturers do, both Toyota and Honda. They use their involvement in rally and F1 respectively to market "we race, you win", drawing on the analagy the technology they use in motor racing filters down to their road vehicles.

Very successful too IMO.

The difference for manufacturers such as Toyota, Honda, Mitsubishi, Subaru, Audi, Mercedes and BMW etc is quite simple. The technology they develop in their respective area of motorsport directly relates to their road cars as that technology is often developed on the race track and used on the road. Think of the Evolution Lancers and STI Subaru rally cars, the road versions are not that different to the WRC and even more similar to the production classes. Audi used 24 hr racing to develop a lot of their diesel technology, Toyota used both FI and Indi, Mercedes use F1 and BTC etc and the list goes on. For these manufacturers there is a direct correlation between road and racing but their advertising is not based on "we have the fastest road car" but more "the lessons we learnt in competition are making your cars better".

Ford and Holden can not do this; the bodies are heavily modified and in Fords case not even the current model. The diffs, gearboxes, soon to be brakes, engine management and often suspension and other components are identical between both manufacturers. In fact it is only the engine s and the bodies that are unique to each manufacturer. There is no correlation between race equipment and my car, additionally no development that the race teams do has flow on effects to what our cars on the road have.

That is one of the reasons why V8 Supercars mean nothing to the car buying public as a majority, the V8 Supercar fanatic population is a very small % of the car buying demographic. The category is just plain not popular enough, an example of this is I have Craig Lowndes’s signature on my steering wheel. I get asked constantly "who is that" to which I tell them and then I get asked "who is he then?". Mass advertising value there!

[XWildGT]

Check this out then
http://au.youtube.com/watch?v=lQXgLW...eature=related

[mik]

Originally Posted by XWildGT

Check this out then
http://au.youtube.com/watch?v=lQXgLW...eature=related

nice one :

[DJR-351]

Originally Posted by geckoGT

The difference for manufacturers such as Toyota, Honda, Mitsubishi, Subaru, Audi, Mercedes and BMW etc is quite simple. The technology they develop in their respective area of motorsport directly relates to their road cars as that technology is often developed on the race track and used on the road. Think of the Evolution Lancers and STI Subaru rally cars, the road versions are not that different to the WRC and even more similar to the production classes. Audi used 24 hr racing to develop a lot of their diesel technology, Toyota used both FI and Indi, Mercedes use F1 and BTC etc and the list goes on. For these manufacturers there is a direct correlation between road and racing but their advertising is not based on "we have the fastest road car" but more "the lessons we learnt in competition are making your cars better".

Ford and Holden can not do this; the bodies are heavily modified and in Fords case not even the current model. The diffs, gearboxes, soon to be brakes, engine management and often suspension and other components are identical between both manufacturers. In fact it is only the engine s and the bodies that are unique to each manufacturer. There is no correlation between race equipment and my car, additionally no development that the race teams do has flow on effects to what our cars on the road have.

That is one of the reasons why V8 Supercars mean nothing to the car buying public as a majority, the V8 Supercar fanatic population is a very small % of the car buying demographic. The category is just plain not popular enough, an example of this is I have Craig Lowndes’s signature on my steering wheel. I get asked constantly "who is that" to which I tell them and then I get asked "who is he then?". Mass advertising value there!

Totaly agree....... just like my old slot car set, i could change the bodies over to whatever took my fancy that day.

While Ford can publically congratulate all those concerned, they have no rights to promote it as a Ford victory.

[Plugg3r]

Originally Posted by geckoGT

In fact it is only the engine s and the bodies that are unique to each manufacturer.

Though isnt the case they are all running 5.0L 304's?
And i heard even the extent that Ford's are even running the Chev 304 V8 Block.

[4Vman]

Originally Posted by Plugg3r

And i heard even the extent that Ford's are even running the Chev 304 V8 Block.

Where did you hear that rubbish???!!!

[Perana]

Originally Posted by Plugg3r

Though isnt the case they are all running 5.0L 304's?
And i heard even the extent that Ford's are even running the Chev 304 V8 Block.

No they're not,

They run SVO R302 blocks, which are based on the Windsor design.

Co-incidentally the Chev Aurora blocks are also quite similar to that design...

[geckoGT]

Originally Posted by Plugg3r

Though isnt the case they are all running 5.0L 304's?
And i heard even the extent that Ford's are even running the Chev 304 V8 Block.

Although the way the heads of power in V8SC are going, I would not be surprised if they go a "control block". Keep going the way they are and teams will buy a race chassis and fit their manufacturers body to it. But that is a whole new can of worms, back on topic.

[EgoFG]

Originally Posted by geckoGT

Ford and Holden can not do this; the bodies are heavily modified and in Fords case not even the current model. The diffs, gearboxes, soon to be brakes, engine management and often suspension and other components are identical between both manufacturers. In fact it is only the engine s and the bodies that are unique to each manufacturer. There is no correlation between race equipment and my car, additionally no development that the race teams do has flow on effects to what our cars on the road have.

That is one of the reasons why V8 Supercars mean nothing to the car buying public as a majority, the V8 Supercar fanatic population is a very small % of the car buying demographic. The category is just plain not popular enough, an example of this is I have Craig Lowndes’s signature on my steering wheel. I get asked constantly "who is that" to which I tell them and then I get asked "who is he then?". Mass advertising value there!

Very Logical and well thought out .....
But if the buying public were logical and thinkers every FG made would be sold, and only disappointed people who cannot wait for an order would be looking at a VE.

It is about brand name building

You have seen the new Cadbury ad. ?
Think about it ....
What has that song got to do with Chocolate ? What relationship is there between Cadbury and gorillas ?

And yet that ad was a an extremely well thought out recovery from a huge hit the Cadbury brand took in the UK.

It was extremely successful, and yet does not relate to the product ---- at all !

If Vodafone can boast over the win, so can Ford !

[4Vman]

Originally Posted by EgoFG

Very Logical and well thought out .....
But if the buying public were logical and thinkers every FG made would be sold, and only disappointed people who cannot wait for an order would be looking at a VE.

It is about brand name building

You have seen the new Cadbury ad. ?
Think about it ....
What has that song got to do with Chocolate ? What relationship is there between Cadbury and gorillas ?

And yet that ad was a an extremely well thought out recovery from a huge hit the Cadbury brand took in the UK.

It was extremely successful, and yet does not relate to the product ---- at all !

If Vodafone can boast over the win, so can Ford !

Funny you mentioned the cadbury Gorilla ad, i was speaking with one of their advertising people today about that very ad, Cadbury did not see one iota of difference in sales from the ad, but Phil Collins record sales spiked....

[irlewy86]

Originally Posted by 4Vman

Funny you mentioned the cadbury Gorilla ad, i was speaking with one of their advertising people today about that very ad, Cadbury did not see one iota of difference in sales from the ad, but Phil Collins record sales spiked....

Yep sometimes you can have a great campaign (talked about, awarded etc) and still not see any sales succsess. Budwiesers "Man law" campaign is another example.

[EgoFG]

Originally Posted by 4Vman

Funny you mentioned the cadbury Gorilla ad, i was speaking with one of their advertising people today about that very ad, Cadbury did not see one iota of difference in sales from the ad, but Phil Collins record sales spiked....

Nor would they expect a brand name building ad to immediately relate to increased sales.

Exactly my point.

but there is a change in brand recognition, and 'goodwill'.

[JPFS1]

It would only create more brand damage to Ford if they were to yell out from the top of the hills over this.

Do you really think Ford want to align themselves with the true Bathurst demographic? I don't think they do. Would certainly go against the obvious perception they are trying to create.

[EgoFG]

Originally Posted by JPFS1

It would only create more brand damage to Ford if they were to yell out from the top of the hills over this.

Do you really think Ford want to align themselves with the true Bathurst demographic? I don't think they do. Would certainly go against the obvious perception they are trying to create.

I believe that the gain from boasting about race victories is there, but there is at least a 5 year turn around.

Holden is still basking in the glory of the Brock days, and the 90s bias days.

But FORD take note (subjective estimates follow):
the crowd this year was very close to 50/50, last year it seems more like 70% holden.

And, yes there are bogans at Bathurst, but a lot of professionals and families as well.

From where I was sitting I would say the crowd has 10-15% bogans. These are vocal and stand out. but even bogans are potential customers.

[efI_Fairmont]

Originally Posted by EgoFG

I believe that the gain from boasting about race victories is there, but there is at least a 5 year turn around.

Holden is still basking in the glory of the Brock days, and the 90s bias days.

But FORD take note (subjective estimates follow):
the crowd this year was very close to 50/50, last year it seems more like 70% holden.

And, yes there are bogans at Bathurst, but a lot of professionals and families as well.

From where I was sitting I would say the crowd has 10-15% bogans. These are vocal and stand out. but even bogans are potential customers.

I think that is definately true. Holden definately have alot of dedicated followers, who are now loyal customers, that grew up with Brocky and HDT dominating the ATCC in the 80's and 90's. Now those wide-eyed kids who were watching are buying.

If Ford were to advertise this win, and others, then it most likely would do nothing to their current sales now, but it may just help to build the brand, which is something they desperately need to do.