Interesting Chrysler TV Ad

[bmorris]

Hi all,

Just found this video on youtube of a Chrysler tv add from the start of this year. I believe its an interesting take the whole import vs export debate. I know its on a much larger scale, but the same thing is happening in the US as here (cheaper imports make it harder for local manufacturers, rise of China's auto industry etc etc).

Now I'm not American but I can see how an ad like this would pull on the heart strings of the buying public over there. Would the same approach work here with a similar Ford or Holden product? I dont know to be sure however I think most Australians dont really really care (or are smart enough to know) where their product was manufactured, as long as its afordable and does what they want it to do. But an interesting take on it nontheless.

http://www.youtube.com/watch?v=SKL254Y_jtc

[GS608]

Wow, great ad, great looking car and that eminem song really pulls the ad together.


Wouldn't work here though, not enough patriotism unless you wanna plaster the cars with southern crosses and have an endless supply of grog in the storage bins

[AWD Chaser]

Originally Posted by 5.0

Wow, great ad, great looking car and that eminem song really pulls the ad together.


Wouldn't work here though, not enough patriotism unless you wanna plaster the cars with southern crosses and have an endless supply of grog in the storage bins

looks cool

[StrokedXT]

Ummm it didnt work they still went broke, struggling to shift cars and was pretty much handed to fiat for nothing.

[bmorris]

Originally Posted by StrokedXT

Ummm it didnt work they still went broke, struggling to shift cars and was pretty much handed to fiat for nothing.

Look at the date on the video, its from the start of the year. So from the new company that's been formed with Fiat, and that's one of the latest cars they have released.

[mik]

i think a small percentage are still patriotic, but the rest could`nt give a rats, the vid i don`t think would work here.

[MethodX]

Chrysler sales are up, so hopefully they will survive and do well.
A lot of Americans are like Aussies now, think their domestic makers are low rent. Shame.

[Professor Farnsworth]

there's one for the facelifted 300c as well with Dre

http://www.youtube.com/watch?v=K13DjOVGkLk

[aussie muscle]

Originally Posted by bmorris

Would the same approach work here with a similar Ford or Holden product?

as i pointed out in my own thread, Mazda do it, and they're not even Australian.