Sales figures for July 2008

[Rapscallion]

Thought you all might find it interesting to know the Mondeo sales results for July and some of its competitors. YTD figures in the second list:

Mondeo - 309
Epica - 259
Accord - 788
Mazda 6 - 772
Liberty - 477
Camry - 1,912

Mondeo - 2,827
Epica - 1,591
Accord - 5,050
Mazda 6 - 6,452
Liberty - 4,317
Camry - 13,683

Not a particularly strong result. 200 down on June.......

[warren77]

Rapscallion - don't suppose you would have the breakdown on the models for the Mondeo? The reason I ask, is my dealer told me only about 30 XR5s come in a month and hence why I had a January to May wait.

[Rapscallion]

Originally Posted by warren77

Rapscallion - don't suppose you would have the breakdown on the models for the Mondeo? The reason I ask, is my dealer told me only about 30 XR5s come in a month and hence why I had a January to May wait.

No breakdown sorry. I suspect your dealer was telling the truth. I didn't see any XR5s, other than a dealer demo, when I was looking for my Zetec. My local dealer has 5 Mondeos on the lot - 1 TDCI, 2 Zetecs and 2 LX.

[perthjay85]

this is an accurate site that breaks it down monthly for all car sales
http://www./vfacts/2008july/marque_model.pdf

[Zippy7]

Originally Posted by perthjay85

this is an accurate site that breaks it down monthly for all car sales
http://www./vfacts/2008july/marque_model.pdf

Your linky is broken.

This one is a better linky for all and sundry to use
http://www./vfacts/main.html

[perthjay85]

Originally Posted by Zippy7

Your linky is broken.

This one is a better linky for all and sundry to use
http://www./vfacts/main.html

hmmm so is yours now

[bathurst77]

Suspect Mondeo sales numbers are supply related.

Unless you are willing to accept dealer demo floor stock, there seems to be a long wait.
Must be runnig dry waiting for next boat

[Rapscallion]

I just tried to post the autonews link but when I review the message it changes to the vfacts link, which doesn't work. Weird.

[05MkIIFutura]

http://www.google.com.au/search?hl=e...cr%3DcountryAU


first result

[bathurst77]

Apparently The cruise pack is now standard on LX.
SO theres not much tween a LX and Zetec now.

[Erax]

I've just added to the next figures - don't know if that will be August (order) or November (delivery) :-)

[paulie0735]

Originally Posted by Erax

I've just added to the next figures - don't know if that will be August (order) or November (delivery) :-)

Welcome to the forum Erax, what model?
I think sales figures are based on registrations, if so yours will count in November.

[Erax]

salutations - it will be a tdci hatch in chill, with bluetooth and 1600kg towpack. Not sure about the paint protection pack and tinting just yet. I'm in Perth.

delivery time is in november for my specific requirements, I think they could have delivered in October.

[paulie0735]

Originally Posted by Erax

salutations - it will be a tdci hatch in chill, with bluetooth and 1600kg towpack. Not sure about the paint protection pack and tinting just yet. I'm in Perth.

delivery time is in november for my specific requirements, I think they could have delivered in October.

nice!

A quality panel shop can apply the paint protection for a faction of the price that the dealer will charge you, same for the tint. Package it all up if you like but you will pay at least double what its actually worth.

[WASP]

Toyota's, Honda's and Mazda's own this segment. Taking nothing away from the likes of the Mondeo, but the target consumers aren't used to even considering a Ford in this segment. Even the smaller car segment has the same problem but to a lesser degree with the Focus. The family size 6cyl segment is an example where the opposite occurs with the Falcon.

With the mid size segment reliability is king and emotion doesn't tend to drive, or motivate the target consumer into action. These buyers think with their head and purchase within their comfort zone. Ford's challenge is to become part of this comfort zone which requires a reasonably dramatic shift in thinking from the buyers to pull off. Unfortunately for the Mondeo, buying one is a risky and an unfamiliar choice regardless of its quality attributes.

[apstar]

Are those that buy the 3 you mentioned are replacing their existing models, maybe those like me that purchased the Mondeo are from bigger vehicles! that's what those figures don't show

apstar

[WASP]

Originally Posted by apstar

Are those that buy the 3 you mentioned are replacing their existing models, maybe those like me that purchased the Mondeo are from bigger vehicles! that's what those figures don't show

apstar

I would say you’re not far off the money there. Traditional Ford or other large car buyers (in Australia) will feel comfortable with the 'Ford' brand and therefore the Mondeo is more likely to get a look in with this consumer. Generally speaking those that are updating their Camry for example are unlikely to seriously consider adding the 'Ford' offering on their shopping list in this segment. We witnessed firsthand the reverse happen when the Territory was released. Traditional buyers of imported vehicles considered a 'Ford' for the first time over it's imported rivals as this was a known and comfortable large car/SUV brand.

Ford is aware of this challenge with the Mondeo but have yet to embark on an effective campaign to re-educate the consumers. From an advertising standpoint, one strategy that has been used in the past has been ’vehicle comparison' campaign, designed to compare a market leader with the new kid on the block (i.e the newer unknown offering). The focal point of these campaigns is to directly compare the known, or perceived influencing points of the market leader of that segment (i.e. Camry), and educate buyers that the new kid ( i.e. the Mondeo), can address, and better this with a clear tangible advantage to the consumer. The campaign is aimed to get the new kid on the shopping list first and foremost.