VFacts February '10

[Road_Warrior]

http://www.goauto.com.au/mellor/mell...2576DB000A4E69

HYUNDAI last month leapfrogged Ford into third place in monthly motor vehicles sales as the Korean importer continued its climb up the industry ladder with its best-ever monthly market share of 8.8 per cent, official VFACTS figures show.

Propelled by major growth in sales of its popular small and lights cars, the i30 and Getz, Hyundai sales jumped a whopping 73.6 per cent, to 7208 vehicles, in February – 60 more than Ford (7148), whose sales slipped 3.4 per cent on February 2009.

For the first time in living memory, former market leader Ford slipped out of the top three, with a market share of 8.7 per cent – its lowest monthly slice of the Australian market since it started assembling T-Models in Australia 85 years ago.

Its previous lowest monthly share was 8.87 per cent in January 2009, at the height of the global economic crisis.

However, Ford still holds a slender lead over Hyundai year to date, 13,878 to 13,416.

The total Australian market for February surged a solid 17.1 per cent on the same month last year, to 82,219 vehicles – 11,978 more than in February 2009.

Market leader Toyota proved that the company’s US quality problems had no rub off here when it gained volume – up 17.8 per cent to 16,814 units. Its share also increased, up 0.13 percentage points to 20.5 per cent, as Toyota retained its number one crown, well ahead of second-placed Holden on 13.6 per cent share from 11,213 vehicles.

Holden, however, outpaced the market, selling 24 per cent more vehicles year on year, led by its locally-made Commodore large car – again Australia’s top-selling car for the month with 3914 sales – and imported Captiva SUV – Australia’s top-selling SUV on 1315 units.

Toyota’s HiLux (3271 sales) and Corolla (3042) were the next best.

Hyundai’s i30 small car soared to 2926 units – a 137 per cent improvement over the same month last year – while its smaller stablemate, the ageing Getz, jumped 21.7 per cent to top the light-car segment.

With potentially mass-selling models such as the new i45 Sonata replacement and i20 light car on the launch pad for 2010, Hyundai is proving to be an ominous presence for rivals.

It wasn’t all bad news for Ford, as its locally-made vehicles, the Falcon and Territory, both gained volume compared with February 2009 – up 5.4 per cent to 2514 units and up 13.3 per cent to 867 vehicles respectively.

Ford’s European imports, the Fiesta and Mondeo, also surged, up 34.2 and 48.1 per cent respectively, while the Escape SUV also gained ground, up 93.4 per cent from a low base.

The bad news was that the Falcon Ute took a hit (down 27.9 per cent to 762 units), as did the ageing Focus small car, down 44.1 per cent to just 477 units.

Mazda, whose sales gained 9.8 per cent for the month, took fifth place in February sales with 7003 units – just 145 behind Ford - and an 8.5 per cent share.

Private buyers continued to return to the market, up 9.3 per cent on the same month last year.

FCAI chief executive Andrew McKellar described the result as “very strong”, adding that it provided further evidence of renewed growth in vehicle sales.

“It is encouraging to see private buyers edging back into the market following the financial concerns of the past year,” he said.

Business sales remained strong (22.7 per cent increase) and there was a sharp rise in the number of vehicles sold to rental companies (175 per cent increase).

“Deliveries of vehicles purchased under the business tax break are gradually phasing down and we need to examine how the market will look without the impact of economic stimulus,” Mr McKellar said.

“Looking ahead, sustaining the confidence of private buyers is the key challenge for the economy,” he said.

“For that reason we continue to be cautious about the impact of interest rate increases,” Mr McKellar said.

Commodore 3914
Falcon 2514

Captiva 1315
Territory 867

Falcon ute 762

[R-Design]

Think the title of this thread should be 'VFacts Feb '10', pretty poor result none the less. Ford really needed the new Territory & Focus yesterday, look out the Koreans are coming!

[Chopped]

Would anyone have the figures for the Suzuki range ?

Hyundai will not stop until it beats Toyota.

[russellw]

Originally Posted by Chopped

Would anyone have the figures for the Suzuki range ?

Hyundai will not stop until it beats Toyota.

Suzuki Alto 283
Suzuki APV 16
Suzuki Grand Vitara 265
Suzuki Jimny 49
Suzuki Swift 983
Suzuki SX4 171

Cheers
Russ

[Bossxr8]

Despite the supplier issues and such, its obvious even running one or 2 saturdays a month isn't enough. Time to stop being so damn conservative and ramp up the line rate. Customers must be walking out the door in droves.

How many p55ed off potential customers do they want to lose before they decide to do something about it.

[big_landau]

lets face it were phucked,if you want a falcon you better wrap it in cotton wool if you plan on driving one in the near future.
seriously this is the world we live in,the big 3 mean nothing to the new generation,we are lucky toyoda had a slight hicup to give us a bit more time.shame the name falcon,valiant etc will be a historic event.

[Road_Warrior]

Mods, can you please change the thread title to February instead of March :-|

[kezzer]

Don't understand how the commodore can still be so high, its now a 4 year old car!

[cool65]

Originally Posted by kezzer

Don't understand how the commodore can still be so high, apart from the better engines, its now a 4 year old car!

Doesn't the S.A.GOV. "DEMAND" all gov vehicles be commodores?

I believe they are short $$ selling to fleet, to get throughput.

Can't believe there are 1365 idiots who are too lazy to compare soft roaders and settled for the bottom of the rung captiva

[Chopped]

Originally Posted by cool65

......Can't believe there are 1365 idiots who are too lazy to compare soft roaders and settled for the bottom of the rung captiva

Toyota's are the fleet princess.

Maybe those 1365 idiots couldn't see why the Territory cost thousands more but offers less !

[AU-MUSTD]

Can't believe there are 1365 idiots who are too lazy to compare soft roaders and settled for the bottom of the rung captiva[/QUOTE]


Maybe 1365 people chose quality features and price over driving dynamics and poor ford service?????? I know l did 3 years ago and have enjoyed 160,00 trouble free klms. :

[MrZ]

Hi Russ, are you able to post full sales figures for Feb?

[sd1800]

I can't believe the i30 has sold 3000 in a single month. I don't care i'll never buy anything made in China / SE Asia, be it a Mitsubishi, Ford or Hyundai.

Is the commodore ute sales included under "commodore" sales?

[vztrt]

Originally Posted by kezzer

Don't understand how the commodore can still be so high, its now a 4 year old car!

More cars come out of Adelaide factory then Broadmedows.
Holden dealers have more units then Ford dealers on the lot.

[irlewy86]

Originally Posted by vztrt

More cars come out of Adelaide factory then Broadmedows.
Holden dealers have more units then Ford dealers on the lot.

HSV would have more cars on the lot than the local Ford dealer.

[Stoney!]

Originally Posted by irlewy86

HSV would have more cars on the lot than the local Ford dealer.

Probably cause more are being sold, that goes for holden and hsv....

Stoney!

[kezzer]

Originally Posted by vztrt

More cars come out of Adelaide factory then Broadmedows.
Holden dealers have more units then Ford dealers on the lot.

So ford isn't making enough cars? Why don't they just -up- production? Or am I missing something... If the demand is there, how hard is it to hire a few more workers? No way broad meadows is working at its peak? Anyway, goes to show that no matter how better a product it, brand image sells, it's quite stupid.



Noticed my post was edited to lol, seems I can't say anything that might come across as a + for the opposition without it being edited, or abused, watevs.

[Gobes32]

Overtime in a car manufacturing environment is not as easy as we all assume, firstly, for Broadies to work OT then EVERYBODY has to agree to rock up on a saturday..... It is near impossible to run the production line with 20% of the labour missing. Also, Ford is experiencing many supplier issues at the moment. Without delving too much info, supply of parts has been unreliable to say the least.

Another point in regards to Falcon Ute, I think you will find that the low figure was once again due to supply issues.

[snappy]

Originally Posted by kezzer

So ford isn't making enough cars? Why don't they just -up- production? Or am I missing something... If the demand is there, how hard is it to hire a few more workers? No way broad meadows is working at its peak? Anyway, goes to show that no matter how better a product it, brand image sells, it's quite stupid.



Noticed my post was edited to lol, seems I can't say anything that might come across as a + for the opposition without it being edited, or abused, watevs.

I dont know which of you posts was edited . If its was a comment with the intention to provoke your lucky its was not deleted.
Part of the moderators job is to make sure the coversation does not get out of hand . An 99% of your posts are pro-holden so i dont think your doing to bad .

On topic number of sales are not that important . Profit is , Right now they are building to order if people are not ordering because a certain vechicle is not a available for awile , so be it go across the road and you can settle for the competition . Im sure ford know this and the pro's outway the con's . Holden want to be known as the best selling cars in oz and will do what ever it takes to stay that way .
Remember last year thry were knocking 10k of retail price . An even though there still the top selling car is oz they still dont turn a profit . So clearly what they are doing now still is not working .

[XR8putts]

Originally Posted by snappy

On topic number of sales are not that important . Profit is , Right now they are building to order if people are not ordering because a certain vechicle is not a available for awile , so be it go across the road and you can settle for the competition

I'm glad you're not in charge of Ford Australia.

The facts are, cash buyers ready to buy a Falcon on the spot are being turned away because there are none avaliable.

That is not good for business, no matter what kind of spin you put on it.

[kezzer]

Originally Posted by snappy

I dont know which of you posts was edited . If its was a comment with the intention to provoke your lucky its was not deleted.
Part of the moderators job is to make sure the coversation does not get out of hand . An 99% of your posts are pro-holden so i dont think your doing to bad .

On topic number of sales are not that important . Profit is , Right now they are building to order if people are not ordering because a certain vechicle is not a available for awile , so be it go across the road and you can settle for the competition . Im sure ford know this and the pro's outway the con's . Holden want to be known as the best selling cars in oz and will do what ever it takes to stay that way .
Remember last year thry were knocking 10k of retail price . An even though there still the top selling car is oz they still dont turn a profit . So clearly what they are doing now still is not working .

Nope, I said something along the lines of 'only change in 4 years is a better engine, how they still sell these things is beyond me' something close anyway. My posts aren't pro-holden, it was just anti-aurion lol.

So, the question is, is ford making a bigger profit then Holden at the moment? I thought both companies were selling cheaply last year, I picked up mine fairly cheap, well compared to retail anyway. But 10k?? :togo: How cheap do fleets pick these cars up for anyway?

[vztrt]

Originally Posted by kezzer

So ford isn't making enough cars? Why don't they just -up- production? Or am I missing something... If the demand is there, how hard is it to hire a few more workers? No way broad meadows is working at its peak? Anyway, goes to show that no matter how better a product it, brand image sells, it's quite stupid.

Increasing production has been discussed many times in the last couple of months, I dont see how you can still be asking this question.

Originally Posted by Brazen

The thing is, every other car factory on the planet has the same issues with costs and logistics in producing cars, why is it that Ford AU is always excused for lack of production?

Its actually only recently that its been a problem, the line rate has dropped from 550 to 270 cars a day. If Ford are to up the line rate it'll take 3 months before more cars are built a day. Its a long and costly process and the numbers have to be right.

Originally Posted by Rodp

Does a Ford dealer have access to the entire Ford inventory across all dealers or only dealers in their 'dealer network'? I'd suggest probably the latter.

I know Volkswagen were like that when I bought my Golf. If one Ford dealer doesn't show stock in the car you want, would probably pay to ring around.

Yes they do, but it'll depend on their profit if they wanna bring it down.

Originally Posted by 4Vman

Total rubbish.... Try convincing ANY smart business person volume is more important than profit..
That theory will send you broke very quickly.

Volume is only Good if you make money at the same time.

Ford should aim to sell as many cars as they can AT A PROFIT...
you don't bastardize you brand by "commodisising" it by discounting the bum out of it just to move numbers at a loss...

I agree with you but the economy is picking up and I'm sure they will do the sums to either keep O/T going (which seems to not working) or up the line rate.

[whales]

I can remember when the Terri and Captiva figures were reversed.
How times have changed.
Might be too late for Terri to ever recover with no diesel in near future and with quality issue of past 12 months or so.

[Rodp]

Was going to say.. 2500 cars in 2.5 days is a pretty decent effort. ;)

[vztrt]

http://theage.drive.com.au/motor-new...0303-phji.html

Toyota sales shrug off recall woes
JEZ SPINKS
March 3, 2010

Toyota has overcome a month of negative publicity regarding its recall woes to record increased sales in Australia.

The Japanese brand's reputation for quality and reliability appears to be intact despite the company recalling nearly nine million vehicles because of safety concerns that have resulted in a number of lawsuits being filed in the US.

Toyota increased its local market share to 20.5 per cent in February, with sales increasing year-on-year by 13 per cent to 16,814 to retain the company's status as Australia's favourite brand.

Second-placed Holden closed the gap slightly with a 22 per cent rise in sales, to 11,213, while Korean car maker Hyundai (7208 cars) overtook Ford (7148) for the first time to secure third spot in a month that brought more encouraging signs of a post-GFC recovery.

February's total sales of 82,219 were an improvement of 17 per cent (or nearly 12,000 vehicles) compared to this time last year.

Almost every passenger car and SUV segment recorded growth last month, with compact and luxury SUVs both achieving figures above 30 per cent.

The Federal Chamber of Automotive Industries said private buyers were returning to the market in bigger numbers after the financial concerns of the past 18 months, but remained cautious for the months ahead.

"This is a very strong result and provides further evidence of renewed growth in vehicle sales," said FCAI chief executive Andrew McKellar. "Deliveries of vehicles purchased under the business tax break are gradually phasing down and we need to examine how the market will look without the impact of economic stimulus.

"Looking ahead, sustaining the confidence of private buyers is the key challenge for the economy."

[XR8putts]

My uncle here in Auckland rocked up to John Andrew Ford looking to purchase a brand new FG XR6, with cash, and was turned away as they didn't have any to sell him.

The yard is essentially empty and the dealer tells him they're waiting for stock from Aus, they've been waiting months. I saw a freaking BF Falcon where they normally keep the new stuff when I drove past yesterday.

Whilst I realize VFacts refer to vehicle registrations in Aus, not vehicle production numbers, but the production rate at Ford is costing them alot of sales going by what I've read on this forum and heard first hand.

They are simply not producing enough Falcons to meet current demand. I have read all the explanations but it's not good enough anymore.

Last time I spoke to my uncle he was about to go buy the new Accord. Waiting 2-3 months was just not an option.

[Joe5619]

This quote is a load of crap!! "For the first time in living memory, former market leader Ford slipped out of the top three".. Mazda was 3rd in January last year!!

[ivorya]

After seeing the Ford sales against Holden sales................. I'm going to be SICK!!!!!

What is it with people buying cheap, Daewooo cars with a Holden badge on it. Are these people blinded by the Light that shines from it.

I'm off to be SICK again.

[1TUFFUTE]

gobb smacked......UNBELIEVABLE

[Falcman0o7]

Originally Posted by ivorya

After seeing the Ford sales against Holden sales................. I'm going to be SICK!!!!!

What is it with people buying cheap, Daewooo cars with a Holden badge on it. Are these people blinded by the Light that shines from it.

I'm off to be SICK again.

Yep, Spot on. The people you speak of are nothing more than SHEEP and if the advert is COOL and SOUND good they will take it.

Fords new quote? GO EVEN BETTER...Oh and do what holden do, Lie and make out your absolutely BRILLIANT.
: