VFacts April 2018,

[csv8]

"Toyota HiLux and Ford Ranger top the charts as Holden Commodore hits rock-bottom
Holden’s Commodore has posted the lowest monthly sales figure in its illustrious 40-year history, with less than 600 registered in April.
Official VFACTS sales figures due to be released later this week are expected to show Holden sold just 587 Commodores last month – almost 60 per cent less than in April 2017.
But that number will reduce even further given it still includes a number of homegrown VFII Commodore sedans and wagons, although Holden sold just 26 locally made Utes and two Caprices last month.
Commodore sales have hovered at historical lows of less than 1000 for the past three months, with the previous low of 737 recorded in February – the same month Holden launched its imported ZB Commodore and posted its lowest overall monthly sales figure since 1948.
With the exception of Barina, Trax and Trailblazer, all other Holden models also posted slower sales in April, when Holden’s overall sales were down 21.2 per cent – more than any other top-10 brand.
Nevertheless Holden climbed from 10th on the sales chart and a paltry 4.9 per cent market share in March to sixth and 5.8 per cent in April, when the overall market slipped by more than two per cent (more than six per cent based on equivalent selling days) but remains up year-to-date.
That’s a far cry from the 21.6 per cent share the former market leader held as recently as 2002, but the Commodore wasn’t the only mid-size model to experience a sales slump in April.
At just over 560, sales of Toyota’s new imported Camry were also about 60 per cent down on the same month last year, while the Mazda6 was down almost 40 per cent at 180 (less than the Kia Stinger), Ford shifted 208 Mondeos (down more than 30%) and Honda sold just five Accords.
Once again the Toyota HiLux, with almost 3600 sales, was the top-selling vehicle in April, followed by the Toyota Corolla (2979), Ford Ranger (2796) and Mazda3 (2261).
But while Toyota sales lifted by 3.5 per cent to 16,647, Mazda’s slumped by 10.5 per cent to 7723 following sales declines by all models but the BT-50 4x4.
Less than 600 sales behind in third was Hyundai, which was up 4.1 per cent despite its volume-selling i30 falling 3.8 per cent to just over 1900 sales.
After its stellar rise to third overall in March, Mitsubishi remained solid in fourth with more than 5500 sales, the ASX topping the small SUV segment for the month and year, and the Eclipse Cross adding all-incremental sales.
After Holden, fifth-placed Ford was the biggest loser in April with a near-17% sales decline to 4822 sales, followed by Holden, Kia, Subaru, Volkswagen and Nissan – the only other top-10 brand to go backwards in April, by 9.6 per cent."
http://redbook.vicroads.vic.gov.au/n...mmodore-112373
From WHEELS FB Page : After last month’s disastrous result for the brand, all eyes turn to Holden. The good bit is the Red Lion (4576) has improved its standings in the top 10 brands, rising to number six after falling to the bottom rung of March’s results. But it’s even more woe for the Holden Commodore, with 116 of the 587 total attributed to dwindling stocks of the locally built VFII, not the new German one. Do the numbers, and ZB mustered only 471 buyers, meaning it fell behind Astra (497), old stock of the Captiva (521) and the Captiva’s replacement, the Equinox (506) for the month.

[Syndrome]

587 Commodores sold in April with 'approximately' 25% being the VFII model.

Prediction for May 18 - ZB sales less than 400.

[jpd80]

Originally Posted by Syndrome

587 Commodores sold in April with 'approximately' 25% being the VFII model.

Prediction for May 18 - ZB sales less than 400.

* 473 Commodores were imported ZB...https://www.caradvice.com.au/645597/...vehicle-sales/

but how many were just dealer registrations?




All companies are be down in April

April sales 2018....LINK

1. Toyota – 16,647 (down from 18,878 of March 2018 sales)
2. Mazda – 7723 (down from 9723)
3. Hyundai – 7132 (down from 8443)
4. Mitsubishi – 5508 (down from 8810)
5. Ford – 4822 (down from 6687)
6. Holden – 4576 (down from 5116)
7. Kia – 4502 (down from 5084)
8. Subaru – 4017 (down from 5195)
9. Nissan – 3028 (down from 6191)
10. Honda – 3017 (down from 5586)



1. Toyota HiLux – 3596 (down from 4348)
2. Toyota Corolla – 2979 (down from 3218)
3. Ford Ranger – 2796 (down from 4064)
4. Mazda3 – 2261 (down from 2780)
5. Hyundai i30 – 1903 (down from 2719)
6. Hyundai Tucson – 1816 (down from 1952)
7. Mazda CX-5 – 1725 (down from 2261)
8. Mitsubishi ASX – 1706 (down from 2337)
9. Toyota Prado – 1699 (down from 3109)
10. Holden Colorado – 1491 (up from 1487)


Ford Ranger – 2796 (down from 4064)
Ford Mustang – 381 (down from 705 of March)
Ford Focus – 352 (down from 386)
Ford Mondeo – 208 (down from 214)

Holden Astra – 497 (down from 906)
Holden Commodore – 587 (down from 990 from March)

https://www.caradvice.com.au/645597/...vehicle-sales/

4x2 utes
Toyota HiLux - 937
Ford Ranger - 449
Isuzu D-Max - 347

4x4 utes
Toyota HiLux - 2659
Ford Ranger - 2347
Holden Colorado - 1300

Last edited by jpd80; Today at 05:43 PM.

[DFB FGXR6]

I know Ford are more interested in selling high specification/high profit 4x4 Rangers, but I wish they would push the 4x2 models a bit more. They are not far off having the best selling vehicle in the country, both monthly and yearly. The marketing value of being "Number 1" could help to offset some of the bad media they have been getting lately.

[Smoke Pursuit]

Originally Posted by DFB FGXR6

I know Ford are more interested in selling high specification/high profit 4x4 Rangers, but I wish they would push the 4x2 models a bit more. They are not far off having the best selling vehicle in the country, both monthly and yearly. The marketing value of being "Number 1" could help to offset some of the bad media they have been getting lately.

Theres simply no money at that end of the spectrum. Its all price driven and with no cheap petrol model its hard to compete.

[Rob 351]

Those numbers aren't real flash for Ford either! Understand Mustang numbers down as new model awaits though.
Is there any where else in the world where Toyota has the dominance over their rivals like they do in Australia? Over double the vechicles sold over second place and pretty much 4 times the vehicles sold than Ford!
USA March figures.
Ford - 233,699
Chev - 199,367
Toyota - 195,750
Quite incredible Australia's love affairs with Toyota!

[DFB FGXR6]

Toyota's advantage is they compete across a very broad range of categories.

They are also very aggressive with fleet and rental.

[Syndrome]

Originally Posted by DFB FGXR6

Toyota's advantage is they compete across a very broad range of categories.

They are also very aggressive with fleet and rental.

And they have a good reputation.

[Sprintey]

Camry had a poor one at 1100 or so, but still managed to slaughter the entire mid/large FWD segment.

Mondeo 208

[Bossxr8]

Originally Posted by Sprintey

Camry had a poor one at 1100 or so, but still managed to slaughter the entire mid/large FWD segment.

Mondeo 208

Suprisingly 208 Mondeo sales was good for 2nd place in the medium under 60k segment.

Holden are still trying to claim the Commodore is a large car yet everyone knows it's now a medium, which is a dying segment, and low profit margin. Not a market you want to be spending money on right now trying to flog a new model in, especially one with such an iconic badge

Seems to be a global trend too, hence Ford going to axe the Fusion.

[BENT_8]

Originally Posted by Rob 351

Those numbers aren't real flash for Ford either! Understand Mustang numbers down as new model awaits though.
Is there any where else in the world where Toyota has the dominance over their rivals like they do in Australia? Over double the vechicles sold over second place and pretty much 4 times the vehicles sold than Ford!
USA March figures.
Ford - 233,699
Chev - 199,367
Toyota - 195,750
Quite incredible Australia's love affairs with Toyota!

Toyota sold twice as much as Ford and Holden combined, Ford might have won the local battle, but the war rages on.

*Waits for the spin doctors to tell us that selling 4k cars with 20k profit margins is somehow better business sense than selling 16k cars with 10k profit margins or something along those lines..

Im not sure i buy into the whole numbers down due to new model line as the sole reason either, It would suggest that the people who bought in March figured the extra month wait was too much to overcome and pulled the trigger whilst the significantly reduced April buyers figured the next model wasn't worth waiting for.

[prydey]

Originally Posted by BENT_8

Toyota sold twice as much as Ford and Holden combined, Ford might have won the local battle, but the war rages on.

going by models on carsales, Toyota have 16 models and ford have 10.

[hackney]

“Oh What a Feeling”! Licence to print money.My prediction(for what it is worth) Ranger will never get past Hilux.Again, Hilux smashes Ranger in the 4x2 sales and also a good sales lead over the Ranger 4x4.Must admit I like the Ranger(quite a lot) but...would buy a Hilux over one any day.Just think Ford are quite toxic the way they treat their customers.Cheers

[SumoDog68]

Originally Posted by Rob 351

Those numbers aren't real flash for Ford either! Understand Mustang numbers down as new model awaits though.
Is there any where else in the world where Toyota has the dominance over their rivals like they do in Australia? Over double the vechicles sold over second place and pretty much 4 times the vehicles sold than Ford!
USA March figures.
Ford - 233,699
Chev - 199,367
Toyota - 195,750
Quite incredible Australia's love affairs with Toyota!

Maybe you should compare the actual product on offer by those brands. Ford / GM range is very limited in Australia. Toyota is also a market leader in their home country .

[jpd80]

Let's not forget that Easter came early this year and people also took advantage
of that to add holidays as well as the two days before and after Anzac Day

[BENT_8]

Originally Posted by jpd80

Let's not forget that Easter came early this year and people also took advantage
of that to add holidays as well as the two days before and after Anzac Day

Still only down 0.2% compared to April 2017 so i dont think it made that much difference.

[jpd80]

Originally Posted by BENT_8

Im not sure i buy into the whole numbers down due to new model line as the sole reason either, It would suggest that the people who bought in March figured the extra month wait was too much to overcome and pulled the trigger whilst the significantly reduced April buyers figured the next model wasn't worth waiting for.

Correct, Q1 was stronger than 2017 but April was slightly softer...
From the Link I posted earlier,

April sales always taper off, because March is consistently a massive month, with Japanese brands clearing stock before the end of their financial year, and others wanting to report strong Q1 results. There are also fewer selling days, as a rule of thumb.

If you look, Ranger ebbs and flows with Hilux for the same reason, strong sales in March for a good Q1.
Ford really needs new products, they can't hang tough on price with dated vehicles that are uninteresting.

[Romulus]

Originally Posted by BENT_8

Still only down 0.2% compared to April 2017 so i dont think it made that much difference.

April is a slow month, business waits to see what the May budget has in store plus the EOFY sales kick in soon.

However, with 473 ZB Commodore sales, it was at this point Holden realised it was in serious doodoo.

[Spammy]

Originally Posted by jpd80

Let's not forget that Easter came early this year and people also took advantage
of that to add holidays as well as the two days before and after Anzac Day

Are you suggesting Toyota buyers don't observe the same hoildays?

[Syndrome]

Originally Posted by Spammy

Are you suggesting Toyota buyers don't observe the same hoildays?

[jpd80]

Originally Posted by Spammy

Are you suggesting Toyota buyers don't observe the same hoildays?

No, go back and read post 12 for the real reason
All top 10 brands were down in April compared to March
Easter holidays had nothing to do with it

[jpd80]

They spend resources making Mondeo available here
Would another new product work better in its place?

[EgoFG]

I wonder if Lincoln will have their version of the Taurus still available - that could be a nice import. If only they dropped the Taurus name for Au, and kept the "500" name that they ran it under for a while - I think it was an alternative to having a Taurus "Classic" for the outgoing model.

[jpd80]

Originally Posted by EgoFG

I wonder if Lincoln will have their version of the Taurus still available - that could be a nice import. If only they dropped the Taurus name for Au, and kept the "500" name that they ran it under for a while - I think it was an alternative to having a Taurus "Classic" for the outgoing model.

Continental is on a different platform shared with the Chinese Taurus

[dunga]

I cant believe anyone still buys captiva's

[csv8]

Originally Posted by dunga

I cant believe anyone still buys captiva's

I did. People still confuse the series 1 with the series 3. 45k/kms in 2 years no issues. Tows a 1.9tonne caravan no problems.
.

[prydey]

Originally Posted by csv8

People still confuse the series 1 with the series 3.
.

No they don't. It might be improved but it's not as good as it's competition. It's cheap.

[Bossxr8]

Originally Posted by csv8

I did. People still confuse the series 1 with the series 3. 45k/kms in 2 years no issues. Tows a 1.9tonne caravan no problems.
.

Just proves that manufacturers can sometimes get the planets to align enough to build at least one good car from hundreds of thousands of lemons. All the while my girlfriends 3 yr old craptiva continues to fall apart, electrics fail and engine to rattle like a washing machine full of spanners on start up. Not to mention the random idle hunting. Absolute hunk of ****.

Your defence of it is good for a laugh though.

[Syndrome]

The eight generation should have been influenced by this concept with styling cues added from the XR, XT, XW and XY models.

[Sprintey]

Originally Posted by Syndrome

The eight generation should have been influenced by this concept with styling cues added from the XR, XT, XW and XY models.

image

Now bring that and the Lincoln Aviator here, and I'm Ford for life!

Originally Posted by jpd80

They spend resources making Mondeo available here
Would another new product work better in its place?

Focus Active.