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The Pub For General Automotive Related Talk |
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20-04-2016, 02:19 PM | #1 | ||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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Stumbled on some Ford Ads on TV lately, and can't help but wonder what are they thinking? Does anybody watch them and not cringe? The whole 'Go Further' tagline is the most irrelevant, random, forgettable ever, makes the slightly cheesy 'We Have Ignition' from 2000 seem memorable and legendary in contrast.
What's with the use of white backgrounds, the lady in blue, terrible watercolor-themed rendition of the Ford Logo, drumsets, and the most annoying jingle/orchestra sound/or whatever you call it as the Ad concludes. Who are Ford exactly trying to target? The ads are completely devoid of aggression, ambition, or adventure, seem effeminate, neutral, metropolitan (metrosexual?). Either Ford hired the wrong marketing team, or they want to completely alienate their current customer base, to make them 'go further away from Ford'. I now instinctively switch channels to avoid seeing the lady in blue again, or drums, or hearing that horrible chorus, or seeing the watercolour Ford logo. I also switch off the completely lame VW ads instinctively (maybe Ford are targeting VW buyers). The current ads for HSV/Commodore are heaps better and at least watchable. |
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20-04-2016, 05:17 PM | #2 | ||
FF.Com.Au Hardcore
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Focus ad America...https://www.youtube.com/watch?v=oKwpRKbF7-A
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18-01-2017, 07:37 PM | #3 | |||
FF.Com.Au Hardcore
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18-01-2017, 07:46 PM | #4 | ||
Kicking back
Join Date: Dec 2013
Location: Western sydney
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18-01-2017, 07:51 PM | #5 | ||
FF.Com.Au Hardcore
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18-01-2017, 08:13 PM | #6 | ||
MY21.5 Mustang GT
Join Date: Dec 2004
Location: Shoalhaven, NSW
Posts: 2,450
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I REALLY dislike the current gen Ford ads. That woman gives me the *****.
Bring back these!
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19-01-2017, 08:33 AM | #7 | |||
FF.Com.Au Hardcore
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Location: St Marys Tasmania
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Quote:
or this one https://www.youtube.com/watch?v=Pqr2-GZwv0o .. This could be a thread all it's own when Ford Australia used to make some fantastic ads ...Really fun and really good looking cars.. Ford utes actually **** all over anything Holden had... This one https://www.youtube.com/watch?v=PeKFXvzPdeA If it didn't make you want one , nothing would..It was regarded as one of the lll time great Ford Falcon ads.. RE The Ford Focus U.S. poxy ad..Look at this beauty from a couple of decades ago https://www.youtube.com/watch?v=PKYZi_KyL-M . I found this US ad that shows imagination too https://www.youtube.com/watch?v=UZzXHq7gKN8 Certainly more than the crap Focus ad . Ford used to make funny but effective ads , maybe not so much now.So did Toyota actually . Cheers Rod Last edited by roddy1960; 19-01-2017 at 09:03 AM. |
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20-04-2016, 05:37 PM | #8 | ||
Kicking back
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Location: Western sydney
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If your talking about the ads I'm thinking of in the past 18 months, the lady in them is the only selling point, shame the kuga trend isn't. There is no up sell to any male past the actor. When I look at specs I see 6l per hundred and think pretty good, then further down real 0-100 in 11.7 seconds (made up figures, but for argument sake) decide it's not for me mate. I'd rather paying a bit more to fill the tank and actually have enough go to pull out of a side street in a moderate gap without being a traffic hazard. Furthermore, I will say parking sensors are helpful, but if you cannot reverse parallel park a car with sensors which beep before you hit anything and have to rely on auto parking, you shouldn't be driving. I have driven things like mondeos and such, but still they need to be wound up to go well compared to the good old 4l falcon or even an ecoboost falcon (I have both). Yes the mustang fills the gap to an extent, but where are the back doors? Rant over
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20-04-2016, 05:53 PM | #9 | ||
Clevo Mafia Inc.
Join Date: Dec 2004
Location: Melbourne
Posts: 10,496
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Are we meant to like them or actually talk about them. The latter seems to be effective given the nature of this thread...
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20-04-2016, 06:14 PM | #10 | ||
Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Ford are trying to de-bogan their image and with good reason. Falcon is dead. Alienate their customer base? They are after new customers. It's not the 70s anymore. I like the new ads.
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20-04-2016, 06:21 PM | #11 | ||
FF.Com.Au Hardcore
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I thought the cane toad ad for the ecoboost falcon I posted in another thread was great. Never saw it on tv, but then I barely watch tv.
https://www.youtube.com/watch?v=IfZXpvgBKFk I think the above one is great, but again, it's probably not on the telly. |
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20-04-2016, 06:32 PM | #12 | |||
FF.Com.Au Hardcore
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20-04-2016, 07:14 PM | #13 | |||
FF.Com.Au Hardcore
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Quote:
Last edited by roddy1960; 20-04-2016 at 07:34 PM. |
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20-04-2016, 08:04 PM | #14 | |||
Boss 335
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20-04-2016, 06:27 PM | #15 | ||
Za Dom spremni
Join Date: Dec 2005
Location: Adelaide
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i cringe when I see the ford ads. They have lost the plot
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20-04-2016, 09:57 PM | #16 | ||
IWCMOGTVM Club Supporter
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Location: Northern Suburbs Melbourne
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I cringe when I see car ads....you can tell their designed for the people with no idea.
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20-04-2016, 10:53 PM | #17 | ||
FF.Com.Au Hardcore
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20-04-2016, 06:36 PM | #18 | ||
Thailand Specials
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I dont watch TV.
What ads? |
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21-04-2016, 03:02 PM | #20 | ||
FF.Com.Au Hardcore
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20-04-2016, 09:44 PM | #21 | |||
FF.Com.Au Hardcore
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Quote:
As for the chick in blue, she comes across as knowledgeable, intelligent and engaging, you sure as hell don't want to talk down to female buyers (hiya ladies ;) ) or youll be seen as yesterdays brand. Watching rear wheel drive sedans do burnouts may engage many of the FF faithful, but to be honest, youre not in fords future plans.
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20-04-2016, 09:48 PM | #22 | ||
FF.Com.Au Hardcore
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Location: NSW
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The music is terrible, even the missus has commented on that, but the rest of it doesn't seam any better or worse than most car ads.
There are much more lame cars ads on TV. I don't think advertising is the reason that Ford sales are low. |
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20-04-2016, 09:58 PM | #23 | ||
Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
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I don't like the guy - something about him peeves me off, much the same as many don't like the girl.
He has this smug look about him - and he reminds me of an American actor. Don't mind the music, should look it up and download it. Anyone know the title and Artist?
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21-04-2016, 08:02 AM | #24 | ||
Starter Motor
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20-04-2016, 10:16 PM | #25 | |||
Regular Member
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Quote:
Cheer, Brent
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21-04-2016, 08:36 AM | #26 | ||
Cruising...
Join Date: Aug 2009
Location: Perth
Posts: 3,819
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Basically describes Ford and every other car maker. Blue dress sheila can keep her crap, will only be good for 10 years anyway as after that, the average backyard mechanic wont be able to fix them as we do our older cars.
Hate the ads! All car ads leave much desired..
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21-04-2016, 08:47 AM | #27 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
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G'day Does any one know what their names are..?.The bloke annoys the crap out of me when he say "Now that's how it should be "...but more often than not it ain't ...Not when they want your car all day to code a bloody key..I wasn't offered a loaner...I think the girl has been on other ads..Cheers Rod..
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21-04-2016, 09:35 AM | #28 | |||
^^^^^^^^
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Michael Dorman - he should learn to change his own flat tyres IMHO
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21-04-2016, 07:08 PM | #29 | |||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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Quote:
https://www.youtube.com/watch?v=bjmrl_2gOgo |
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03-05-2016, 04:06 AM | #30 | |||||
HSV - I just ate one!
Join Date: Dec 2004
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Which is to build cheap junk and sell it off at stupendous profit margins to a public, that, to put it politely, are that stupid they would die off by sunset if breathing wasnt instinctive and had to think to remember to breathe in and out. At least we dont have ads like this (i think! dont watch the TV at home) https://www.youtube.com/watch?v=MYeM-8hO3hM
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