Ford VFACTS May 2013

[Mad_Pom]

Allow me to start the monthly VFACTS roundabout.

Ford Falcon 707
Ford Falcon Ute 462
Ford Fiesta 778
Ford Focus 1,536
Ford Kuga 468
Ford Mondeo 320
Ford Ranger 4X2 364
Ford Ranger 4X4 1,338
Ford Territory 1,139
Ford Transit 41
Ford Transit Bus 8

[GQ_Smooth]

FG2 may end up being a collectors item.

Sad sad times.

[turbodewd]

2308 total Falcon platform...

[Sorted]

Thank God some FACTS in the first post of a VFACTS there - kudos to you

[Road_Warrior]

Territory is its own platform and shares components with Falcon.

2308 cars for the month including down days works out to what, 110 cars/day? I thought it was supposed to be 148 cars/day?? Unless I've added up something wrong.

[kevino]

Plus 10 falcons and 10 Territorys to Nz!

Was 700 Falcon cars in April too wasn't it?

Did Ford clamp supply to assist justifying their closure. Read another post saying Falc,s and Tezzas are not in stick at many Bris Ford dealers.

[Road_Warrior]

Originally Posted by kevino

Plus 10 falcons and 10 Territorys to Nz!

Was 700 Falcon cars in April too wasn't it?

Did Ford clamp supply to assist justifying their closure. Read another post saying Falc,s and Tezzas are not in stick at many Bris Ford dealers.

717 Falcons in April.

I doubt Ford were deliberately restricting stock. The reality is mainstream buyers aren't buying them; it is an enthusiast's niche car now, only someone who wants a Falcon is going to get one.

Whilst there was an assertion that following the closure announcement there was a 'run' on dealerships for Falcons, it will take some time for all this to filter through to actual sales.

[b0son]

Originally Posted by Road_Warrior

Whilst there was an assertion that following the closure announcement there was a 'run' on dealerships for Falcons, it will take some time for all this to filter through to actual sales.

Assuming it wasnt just spin to try and head off a fall in sales.

[turbodewd]

Originally Posted by Road_Warrior

717 Falcons in April.

...The reality is mainstream buyers aren't buying them; it is an enthusiast's niche car now, only someone who wants a Falcon is going to get one.

....

You will see in the heavily fragmented market that 700 units is actually very respectable.

You could say the exact same thing for any car not in the top 10 for mthly VFACTS.

[jpd80]

I wonder just how many of those 700 Falcon sales were in fact high
series I-6 Turbos and V8s, would it be ridiculous to suggest 280-300?

[MrZ]

Originally Posted by jpd80

I wonder just how many of those 700 Falcon sales were in fact high
series I-6 Turbos and V8s, would it be ridiculous to suggest 280-300?

Huh?! V8?? As for the I6 turbo, you're probably looking at around 20% of sales, or 140.

[Road_Warrior]

Originally Posted by jpd80

I wonder just how many of those 700 Falcon sales were in fact high
series I-6 Turbos and V8s, would it be ridiculous to suggest 280-300?

Well last month (April) was just over 60% wasn't it?

[Spammy]

Originally Posted by turbodewd

You will see in the heavily fragmented market that 700 units is actually very respectable.

You could say the exact same thing for any car not in the top 10 for mthly VFACTS.

Important differnce is that most cars are sold in many other international markets so 500 sales adds to the thousands of other sales worldwide. Falcons are sold here and kiwi land. No manufactuer can justify a low margin, mainstream car that sells in such small numbers.

Likewise nobody can justify development budget for that car either --- hence it gets left behind as other cars add features and technology.

Sad but a reality of the car game.

[Olbucko]

Looking on the bright side, total sales are up 336 on last month

[Smoke Pursuit]

Kuga had a **** month considering how many demos got registered!!

Looks like CX5 is going to keep flying the flag in that market.

[R-Design]

Originally Posted by DASH GT

Kuga had a **** month considering how many demos got registered!!

Looks like CX5 is going to keep flying the flag in that market.

Not sure about the demos, but surely it's an improvement on the Escape!

[Wretched]

good to see Focus and Ranger continue to lead the way
Territory in another solid month.
Fiesta outselling Falcon, never thought I'd see the day.

[BLUEYBA]

Originally Posted by Wretched

good to see Focus and Ranger continue to lead the way
Territory in another solid month.
Fiesta outselling Falcon, never thought I'd see the day.

I thought that figure for the Fiesta was quite poor as well. With people going to small cars the Fiesta is not really setting the world on fire

[mik]

Originally Posted by Wretched

good to see Focus and Ranger continue to lead the way
Territory in another solid month.
Fiesta outselling Falcon, never thought I'd see the day.

i was thinking about your comment while woofing down tea in front of the idiot box, and then it occured to me , its not all that hard to see fiesta selling better the falcon, without a word of lie, every ten minutes there is a small ford add, can you guess how many falcon commercials there was ???........... zip , nada, zero , not a single one.

[Brazen]

Falcon is too expensive.

Cant believe the Mitsubishi Outlander sold 1652 last month. That $29,990 promotion is working.

[R-Design]

Originally Posted by Brazen

Falcon is too expensive.

Cant believe the Mitsubishi Outlander sold 1652 last month. That $29,990 promotion is working.

Ford couldnt justify closing the plant if Falcon did too well. They aren't even trying anymore.

[XR Martin]

Originally Posted by Brazen

Falcon is too expensive.

Cant believe the Mitsubishi Outlander sold 1652 last month. That $29,990 promotion is working.

Europcar bought about half of them

[westy73]

Originally Posted by Brazen

Falcon is too expensive.

Cant believe the Mitsubishi Outlander sold 1652 last month. That $29,990 promotion is working.

What are you expecting a large sedan for the price of a Fiesta? It's price is fine. The marketing of it is sh!thouse. What the hell do you want to pay for the best large sedan with the best bang for your buck in the world.

Get real. It's priced fine and as was stated 2300 cars per month for the year is not that bad when you work out the numbers. If they continue to sell this many for the full year then it's actually worth it. I doubt you'll get that many replacement sales when you import that's for sure.

[Ducati888]

What's up with the Mondeo? It's a great car and deserves more than 300 sales.

[MrZ]

Originally Posted by Ducati888

What's up with the Mondeo? It's a great car and deserves more than 300 sales.

Er, it's a medium size hatchback and wagon, in a segment dominated by sedans. Enough said? It's also very old and superseded overseas already.

[T3ts50]

Originally Posted by Ducati888

What's up with the Mondeo? It's a great car and deserves more than 300 sales.

The thing I don't understand is that I'm seeing them on the road everywhere.

[csv8]

New Mondeo cann't come quick enough...late 2014>2015 new model ????? thats too far away...

[Eaturbo]

I can assure you all that ford would be clamping sales. How can you convince someone to buy a Falcon on the day when you dont have any stock and the Holden and Toyota Dealers have 1 in every colour at a discount price. Ford dont want to have excess stock sitting around which ends up being old plated which leads to having to heavilly discount. Than they have to cover warranty costs for the next 3 years on a car they made no money on which is shortly to be discontinued anyway. When i worked for Holden they would flood dealers with stock which made the dealers do whatever it took to clear the cars even if it meant not making 1 cent out of some cars. We regularly had Commodores having there 1st birthday with us only to end up selling them for like $10000 off. But you see we also sold lots of cars with margin in them as we had stock to sell and if a person was looking for a cheap car and didnt care what it was we could just flog them the oldest car on the lot which was a cheap as some used cars.

[BroadyFord]

Falcon and Territory sales are now irrelevant since the closure announcement.

[mik]

http://www.caradvice.com.au/234295/n...ures-may-2013/

May 2013 Australian New Car Sales Figures

1 Toyota 19,003
2 Holden 8,293
3 Mazda 8,135
4 Hyundai 8,027
5 Ford 7,243
6 Mitsubishi 7,011
7 Nissan 5,928
8 Volkswagen 5,527
9 Honda 3,625
10 Subaru 3,612
11 Kia 2,770
12 Mercedes-Benz 2,373
13 Rolls-Royce 2066
14 Suzuki 1,919
15 BMW 1,703
16 Audi 1,361
17 Jeep 1,320
18 Morgan 1176
19 Isuzu 858
20 Great Wall 725
21 Land Rover 717
22 Renault 552
23 Lexus 540
24 Volvo 459
25 Peugeot 376
26 Fiat 329
27 Skoda 297
28 Chrysler 282
29 MINI 253
30 Opel 216
31 Porsche 145
32 Dodge 141
33 Ssangyong 131
34 Alfa Romeo 122
35 Citroen 102
36 Chery 84
37 Proton 84
38 Jaguar 76
39 Infiniti 37
40 Ferrari 23
41 Smart 19
42 Maserati 14
43 Aston Martin 13
44 Bentley 7
45 Lotus 5
46 McLaren 4
47 Lamborghini 2
48 Caterham 0
49 Saab 0
(units sold – market share)

Light Car Segment Winners :

Hyundai i20 (1,282 – 11.9%)
Mazda2 (1,236 – 11.5%)
Toyota Yaris (1,149 – 10.7%)
Small Car Segment Winners:

Toyota Corolla (3,640 – 17.8%)
Mazda3 (3,054 – 15%)
Hyundai i30 (2,512 – 12.3%)
Medium Car Segment Winners:

Toyota Camry (1,934 – 38.3%)
BMW 3 Series (528 – 33.6% of medium car segment over 60k)
Mercedes-Benz C-Class (523 – 33.3% of medium car segment over 60k)
Large Car Segment Winners:

Holden Commodore (1,647 – 47.8%)
Ford Falcon (707 – 20.5%)
Toyota Aurion (632 – 18.3%)
Upper Large Car Segment Winners:

Chrysler 300 (257 – 89.5% of upper large under 100k)
Holden Caprice (30 – 10.5% of upper large under 100k)
BMW 7 Series/Jaguar XJ (10 – 22.2% of upper large over 100k)
People Mover Segment Winners:

Kia Carnival (286 – 41.4%)
Toyota Tarago (103 – 14.9%)
Hyundai iMax (92 – 13.3%)
Sports Segment Winners:

Toyota 86 (582 – 32.4%)
Hyundai Veloster (347 – 19.3%)
Mercedes-Benz C-Class Coupe (202 – 11.3%)
Supercars (200k+) Segment Winners:

BMW 6 Series (26 – 19.3%)
Ferrari (23 – 17%)
Mercedes-Benz SL-Class (22 – 16.3%)
SUV Small Segment Winners:

Hyundai ix35 (1,770 – 30.4%)
Nissan Dualis (1,176 – 20.2%)
Subaru XV (851 – 14.6%)
SUV Medium Segment Winners:

Mazda CX-5 (1,773 – 17.2%)
Mitsubishi Outlander (1,652 – 16%)
Toyota RAV4 (1,454 – 14.1%)
SUV Large Segment Winners:

Toyota Prado (1,499 – 17%)
Ford Territory (1,139 – 12.9%)
Holden Captiva 7 (1,086 – 12.3%)
SUV Upper Large Segment Winners:

Toyota Landcruiser Wagon (854 -80.9%)
Nissan Patrol Wagon (201 – 19.1%)
Pickup 4×2 Segment Winners

Toyota Hilux 4×2 (929 – 23.6%)
Mitsubishi Triton 4×2 (477 – 12.1%)
Mazda BT-50 4×2 (464 – 11.8%)
Pickup 4×4 Segment Winners

Toyota Hilux 4×4 (2,737 – 22.7%)
Mitsubishi Triton (2,129 – 17.6%)
Nissan Navara (1,388 – 11.5%)