Vfacts August 2010

[Resurrection]

Corolla FTW?

[vztrt]

^^riiight? Results should be out Tuesday.

[Dave R]

I want that 10 seconds back.

[GORDZ]

10 seconds? Are you on 56k?

[Gobes32]

Would not expect big things from Falcon, been pretty slow last month. Will be interesting to see Commodore and Cruize sales. A friend of mine bought a Cruize 3 weeks ago, for 25k it is a LOT of car........

[Archilino]

http://www.caradvice.com.au/82277/to...r-august-2010/

According to VFACTS, Toyota has once again been the leading manufacturer in car sales. Toyota sold 16,633 vehicles during August 2010, up by 639 units – or four percent – compared to the same month in 2009.

This was followed by Holden, who sold 11,146 cars during the same period. It wasn’t as many as Toyota, but Holden did enjoy an increase of 17.3 percent compared to August 2009 sales. Ford took up third spot and sold 8212 vehicles, up by 7.7 percent compared to last year.

Other major changes in recent sales were with Aston Martin. In August 2009 the company sold just three vehicles. In 2010, the company sold 18 cars. Lotus also sold seven cars compared to just two from last year, which didn’t have much to do with the Evora, surprisingly. Lotus sold three Exiges and three Elises with the Evora making up the last unit.

As far as manufacturers that suffered last month go, Alfa Romeo, Chrysler, Hummer and Smart saw fairly big drops in sales. Making up the top three biggest declines were Hummer, at 60 percent. Smart, at 64 percent, and Saab, understandably with no cars to sell, selling 98 percent less cars in August 2010 than August 2009.

So the best selling car for Toyota in August 2010 was? The Toyota Corolla of course, which was sold to 3520 buyers. The overall best-selling car though was the Holden Commodore which was sold to 3674 buyers.

[vztrt]

August VFACTS: SUVs drive market 12 per cent higher

http://www.goauto.com.au/mellor/mell...25779300053DAE

Private buyers and SUVs continue to drive this year’s new-vehicle market

3 September 2010

By IAN PORTER

NEW-CAR buyers shrugged off the distractions of a federal election in August, pushing the market up 12.1 per cent as they continued to snap up sport utility vehicles (SUVs) at a rapid rate.

The result was a good one given that history suggests an election always results in people putting major purchases on hold. Not this time.

And, while government purchases were up, the much larger private buyer sector was the real driving force, coming in more than 20 per cent ahead of August, 2009.

Hyundai was the principal mover among the car-makers thanks to its prolific new model release program this year, jumping up into fourth place past Mazda. It beat the Japanese marque by 27 units with a total of 6560 units, only a month after Mazda fell just one unit short of tipping Ford out of third place.

The win puts Hyundai less than 1300 units behind Mazda for the year to date and sets up a fascinating race for fourth place to the December finish line.

Total registrations for the month rose to 82,122 units, up 12.1 per cent, lifting the year to date total to 695,666 cars and trucks, a gain of 15.2 per cent.

Heavy demand for SUVs underpinned the strong August result as tradies – benefitting from the economic stimulus package - continued to drive strong growth in light commercial vehicles, according to the VFACTS registration figures compiled by the Federal Chamber of Automotive Industries (FCAI).

“This is a strong August result with sales of SUVs showing a particularly healthy increase,” FCAI chief executive Andrew McKellar said.

“There is no evidence in the August data to suggest customers were distracted from their normal buying habits due to the election and the current political uncertainty,” he said.

A lot of the action was in the SUV market, which continued to expand its share of the market, growing faster than the passenger segment, especially the small car segment, which fell faster than both the medium and large car segments.

SUV sales were up 32.5 per cent for the month, with the compact segment racing ahead 39.3 per cent thanks to the introduction of several new models in recent months.

The principal new addition was the Hyundai ix35, which took fourth place in the compact market with 738 sales (nil 12 months ago) behind the Subaru Forester, Toyota RAV4 and Mazda CX-7, which missed out on third place by just nine units.

The Forester’s performance was a standout, the model strengthening its position as Subaru’s best seller with a 47 per cent jump in August sales, thanks in part to the recent addition of a diesel variant to the range.

The Forester was also the best selling vehicle of any kind in Tasmania – 82 for the month – and lifted Subaru’s Tasmanian market share to 11.2 per cent, almost three times its national share of 4.0 per cent.

Another compact SUV not on the market a year ago was the Mitsubishi ASX, a slightly shorter sister to the Outlander. The ASX achieved 254 sales and, while the Outlander volume was down, the cumulative total showed a net gain in numbers, but not sufficient to maintain Mitsubishi’s share of the compact SUV market.

Another recent newcomer was the keenly priced Great Wall X240, which racked up 307 registrations in August, almost half of Great Wall’s sales for the month.

In the medium SUV sector, a 30 per cent gain kept Holden’s Captiva in the lead ahead of Toyota’s Prado (up 18 per cent) and Ford’s Territory (up 22 per cent).

Demand for SUVs was such that even the large and luxury categories comfortably outperformed the market, rising 15.5 and 33.4 per cent for the month. In the large category, the LandCruiser wagon was up 37 per cent.

In the luxury segment, BMW’s X5 remained in top spot with 345 units, a 14 per cent gain, but its new sibling, the “downmarket” X1 released in May is already safely ensconced in second place with 283 sales.

However it appears this has been achieved partly at the expanse of the aged X3, which was down 78 per cent for the month to 20 units.

The rapid growth in SUVs and light commercials has seen the passenger car market underperform with a slight gain of 3.5 per cent for the month. Passenger cars now represent 56.6 per cent of the market (down from 61.3 per cent a year ago), but the mix within passenger cars is also changing.

There is a constant trend towards the light-car end of the market, which represented 14.2 per cent of the market (previously 13.0 per cent) in August following a noticeable drop in small car sales.

The small car share of the market dropped from 26.2 to 22.3 per cent in the latest VFACTS report, reflecting lower sales by the class-leading Corolla (down four per cent), Subaru Impreza (down 23 per cent) and the Mitsubishi Lancer (down 26 per cent).

Overall, Toyota remained secure in first place, racking up 16,633 registrations for the month, although it was a relatively lack-lustre performance, with a sales rise of four per cent – only one third what the market recorded.

Nevertheless, the company had another long list of class winners, with the Corolla and HiLux placing first in class and second and third outright on the combined cars and trucks best-sellers list.

”HiLux remains Toyota’s best selling vehicle in 2010 with almost 3000 sales in August,” said David Buttner, Toyota’s senior executive director sales and marketing, who predicted the Japanese giant was headed for another big win in this year’s sales race.

“Toyota is on track for its eighth straight year of market leadership and its seventh year in a row in which sales exceeded 200,000 sales,” he said.

Mr Buttner put the market strength down to the improving economy, backed up by solid business and consumer confidence.

Of the 1955 Camry sales record in August – when the Camry was once again the dominant medium car on sale in Australia – 462 were hybrids.

Once again, the Corolla failed to take the top sales honours – this time by just 154 units – from long-time sales leader, the Holden Commodore, which did 3674 for the month. And Holden believes the gap might grow in the near future.

The VE Series II model, due for release later this month, was expected to extend the model’s reign at the top of the charts, according to John Elsworth, Holden executive director of sales, marketing and aftersales.

He said improved fuel efficiency across the range and the addition of flex-fuel capability to the 3.0-litre V6 and the 6.0-litre V8 – enabling them to run on either petrol or ethanol – would make the Commodore more attractive.

Bolstering Holden’s good figures for the month – up 17 per cent - was another strong performance from the Cruze small car, which squeezed past the Falcon with a total of 2382 registrations to be the fifth most popular passenger car.

“Sales of this impressive small car were up 20.9 per cent on the same month last year,” Mr Elsworth said, adding that it will be the only small car made in Australia when it enters production at the Elizabeth plant in South Australia early next year.

Top 10 brands August 2010
1. Toyota 16,633
2. Holden 11,146
3. Ford 8212
4. Mazda 6473
5. Hyundai 6560
6. Nissan 4733
7. Mitsubishi 4502
8. Honda 2740
9. Subaru 3230
10. Volkswagen 3022


Top selling cars:
1. Commodore 3674
2. Corolla 3520
3. Mazda3 2871
4. i30 2496
5. Cruze 2383
6. Falcon 2344
7. Camry 1955
8. Getz 1789
9. Lancer 1614
10. Yaris 1488
11. Forester 1406
12. Barina 1325
13. Captiva 1317
14. Mazda2 1281
15. Prado 1253
16. RAV4 1160
17. Golf 1149
18. Territory 1093
19. Swift 1021
20. Fiesta 911


Top selling LCVs:
1. Toyota HiLux 2954
2. Nissan Navara 1834
3. Ford Ranger 1464
4. Holden Utility 1220
5. Mitsubishi Triton 1192
6. Holden Colorado 927
7. Ford Utility 876
8. Mazda BT50 720
9. Toyota HiAce 620
10. Hyundai iLoad 428

[phillyc]

Originally Posted by vztrt

August VFACTS: SUVs drive market 12 per cent higher

http://www.goauto.com.au/mellor/mell...25779300053DAE

Nice link vztrt. Appreciated. Falcon was trending up nicelyduring the first 5 months or so. But has flatlined since. Good to see Ford have a clear 3rd place though over Mazda/Hyundai

Ford Locals
Falcon 2344
Territory 1093
Ford Utility 876
Total 4313

GMHolden locals
Commodore 3674
Holden Utility 1220
LWB ??
Total 4894 + LWB

It is disappointing to see Commodore continue to lead despite it's obvious to us shortcomings versus the Falcon.

On a positive note, nice to see Territory consistently at or over 1,000 sales a month. Can't wait for the revamp and diesel.

[Falcman0o7]

CRUZE outselling FALCON! AHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!

[Jason[98.EL]]

Originally Posted by Falcman0o7

CRUZE outselling FALCON! AHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!

A friend of the family purchased a crudd ooops i mean cruze even though he was told by more than ten people to get a mondeo he has now taken it back and told the holden dealer to shove it where it fits

he has also put an order in for a top of the range mondeo

so that is one i know of that will show up this month ( sept ) that gmb wont get

[Falcman0o7]

C'mon corolla....Knock commodore off......

[Dave R]

Oh dear, Cruze outselling Falcon, I30 outselling Falcon, Corolla, Mazda3, HiLux all outselling Falcon... yet Commodore is still on top, Holden must be laughing with both their full size and mid sizer now moving more units then Falcon. But as long as Ford is making money on every car they sell, the numbers don't really matter.

Originally Posted by GORDZ

10 seconds? Are you on 56k?

10 seconds to spot thread, open thread, read thread then return to homepage.

[csv8]

Where's the Focus and Mondeo ????????????????? !!!!!!!!!!!!!!!!!!!!!!!

[jpd80]

Originally Posted by csv8

Where's the Focus and Mondeo ????????????????? !!!!!!!!!!!!!!!!!!!!!!!

Fiesta - 911
Focus - 727
Mondeo - 440
Falcon - 2,344
Escape - 150
Territory - 1,093
Falcon Ute - 876
Ranger - 1,464
Transit - 197



Mondeo's position in the Mid-Size car market this month:

Top 10 Selling Mid-Size Cars:

1. Toyota Camry - 1,955
2. Mazda 6 - 485
3. Ford Mondeo - 440
4. Subaru Liberty - 429
5. Honda Accord Euro - 307
6. Volkswagen Passat - 295
7. Volkswagen Jetta - 240
8. Skoda Octavia - 151
= 9. Hyundai i45 - 148
= 9. Suzuki Kizashi - 148

Holden Epica - 89

[g220ba]

When you look at the sales for the mid size segment the mondeo is doing rather well in the scheme of things. The camry will likely not be knocked of its perch in the near future due to the government fleets and cardigan brigade buying them in droves.

All in all a reasonably average month from ford. Next year with so many good new vehicles enetering the market for ford we should hopefully see some solid growth.

[naddis01]

Originally Posted by 84ltd

When you look at the sales for the mid size segment the mondeo is doing rather well in the scheme of things. The camry will likely not be knocked of its perch in the near future due to the government fleets and cardigan brigade buying them in droves.

Mondeo is regularly between 300 - 450 sales and has had a relatively good month this month. However it is normally places 5th in the medium market behind Camry, Mazda 6, Liberty and Accord. Camry is generally around 1800 - 2000 with the other 3 generally between 500 - 800 sales per month. Mondeo has cracked 500/month once in the past two years. So when looking at it like that it certainly isn't at the forefront of sales but it is not terrible either.

[csv8]

Originally Posted by jpd80

Fiesta - 911
Focus - 727
Mondeo - 440
Falcon - 2,344
Escape - 150
Territory - 1,093
Falcon Ute - 876
Ranger - 1,464
Transit - 197



Mondeo's position in the Mid-Size car market this month:

Top 10 Selling Mid-Size Cars:

1. Toyota Camry - 1,955
2. Mazda 6 - 485
3. Ford Mondeo - 440
4. Subaru Liberty - 429
5. Honda Accord Euro - 307
6. Volkswagen Passat - 295
7. Volkswagen Jetta - 240
8. Skoda Octavia - 151
= 9. Hyundai i45 - 148
= 9. Suzuki Kizashi - 148

Holden Epica - 89

Thank you jpd80

[dannyhilton]

Originally Posted by jpd80

Fiesta - 911
Focus - 727
Mondeo - 440
Falcon - 2,344
Escape - 150
Territory - 1,093
Falcon Ute - 876
Ranger - 1,464
Transit - 197

Thanks very much mate. Fiesta is dong great, considering the WP/WQ averaged around 400-500 a month. When Thai production kicks in this should help, though keep in mind we won't have the new Zetec until early next year, this model takes up roughly 40% of all Fiesta sales. Be interesting to see how the sedan fares. The Focus is looking sad. There were strikes in South Africa where the car is made last month however, so production would have been impacted. The revised Focus is due soon, but I doubt this will make a huge difference. We need the all new Focus 3 now. Fantastic figures for Mondeo, bloody fantastic. Go you beauty!

The Ranger is looking very good, I'm amazed they can sell 150 Escape models, it has some tough competition. Territory is finally breaking the thousands again, and Falcon ute and sedan remains steady. Surprised the 50th Edition models haven't brought the figure up. Hopefully a new Territory and new V8 Falcon can get private sales a little higher, and next year ECOBoost can kick behind with the fleets.

With Ford taking #1 spot at the Sydney Motor Show, they seem to be on the mend. Revise the advertising, and hopefully we can jump a little closer to Holden and push Mazda and Hyundai back a bit...

[phillyc]

Originally Posted by jpd80

Fiesta - 911
Focus - 727
Mondeo - 440
Falcon - 2,344
Escape - 150
Territory - 1,093
Falcon Ute - 876
Ranger - 1,464
Transit - 197



Mondeo's position in the Mid-Size car market this month:

Top 10 Selling Mid-Size Cars:

1. Toyota Camry - 1,955
2. Mazda 6 - 485
3. Ford Mondeo - 440
4. Subaru Liberty - 429
5. Honda Accord Euro - 307
6. Volkswagen Passat - 295
7. Volkswagen Jetta - 240
8. Skoda Octavia - 151
= 9. Hyundai i45 - 148
= 9. Suzuki Kizashi - 148

Holden Epica - 89

Thanks JP. I think the reason for loss of market share this year (when they were expecting to grow it) has come from the overall growth in the market. Ford were clearly expecting to grow sales and they have. But not at the pace of the 2010 general market YTD.

Ford are talking about doubling Fiesta market share from 8% to 15%, and in a segment that is growing at double digit rates, expect to see Fiesta topping 2,000 units a month for the first time mid-late 2011.

http://www.goauto.com.au/mellor/mell...257790000CAA25

In stark contrast, Fiesta sales have outstripped its booming light-car segment, to the tune of 28.6 per cent against the class average of 18.7 per cent from January to July.

Furthermore, driven by much better model availability, improved value and perhaps even lower pricing, Ford is predicting that the Fiesta’s market share will soar from its current level of a little more than eight per cent to match its light-car rivals, the Hyundai Getz and Toyota Yaris, about 15 per cent.

Mondeo will further improve in 2011 with the EcoBoost and better access to diesels. It has risen (slowly from well down the order ~250/mth to over 400/mth) up the ranks. The driveline changes will really help drive sales.

Territory will be completely refreshed and offer a class leading diesel. Volumes could reach the 2,000/mth levels last seen in 2005/6.

FPV models will be back up and running and contributing 100/mth as of October 2010 to the Falcon's figures. Ecoboost and LiLPG can do great things for Falcon in 2011.

Ranger T6 is coming. The current model is selling very well and the new model should continue the upward trend.

Focus will disappoint in 2011, before shining again in 2012 when the Focus3 arrives. The Focus RS will provide a temporary shot of 315 sales for this year. Most likely in the month of October.

[Joe5619]

Those Falcon numbers are terrible..

Less not worry about them & talk about our brand new shiny V8!!

[davocol]

I sometimes, actually constantly get the feeling that no matter what vehicle the Holden badge went on it would sell. I reckon if Falcon and Commodore simply switched badges the sales figures would also switch, Ford needs to spend some serious dollars in improving their reputation and their overall brand.

This needs to start with the dealer network through better servicing, more reliable vehicles and better promotion of their brand at a grass roots level. At this rate, the falcon will be dead in under 10 years and that will be a sad sad day for this country.

[Dave R]

Originally Posted by davocol

I sometimes, actually constantly get the feeling that no matter what vehicle the Holden badge went on it would sell. I reckon if Falcon and Commodore simply switched badges the sales figures would also switch, Ford needs to spend some serious dollars in improving their reputation and their overall brand.

Remember Daewoo? They had a model called Kalos, it didn't sell (along with all their other crap) so they closed their doors and left Australia. Holden then re-badged the Kalos as their current Barina and hey, people bought it in droves!!

[Road_Warrior]

Originally Posted by davocol

I sometimes, actually constantly get the feeling that no matter what vehicle the Holden badge went on it would sell. I reckon if Falcon and Commodore simply switched badges the sales figures would also switch, Ford needs to spend some serious dollars in improving their reputation and their overall brand.

Of course, but Holden market their products much better. Ford isn't even in the same street as Holden in this regard. But we are flogging a dead horse here.

Whilst I would jump on the bandwagon and call Ford bordering on incompetent for selling so few Falcons (compared to its competitor) and shake my head at the same tired old excuses the usual apologists bring up, one point needs to be made clear: taken in terms of Ford's global sales for the month, the Falcon will be in the top 15-20 models in the total Ford empire. It was 16th last month. That's out of what, 60 or more badges worldwide. It is only 2000-odd units shy of the Taurus' monthly volume, and that is in a market that is a fraction of the size of North America - 22 million people versus 360 million odd. So who is not pulling their weight now?

Marketing aside, perhaps Falcon's numbers have contracted to this volume because that is what it can sustain for its particular niche, in its segment. Because lets face it, the Falcon is a niche product now, even standing on its own in the large car segment.

But if it drops lower than it is, Dee-troyt will most likely query whether or not that threshold has been reached between profitability of the marque and the viability of continuing operations here.

[Gobes32]

Originally Posted by davocol

This needs to start with the dealer network through better servicing, more reliable vehicles and better promotion of their brand at a grass roots level. At this rate, the falcon will be dead in under 10 years and that will be a sad sad day for this country.

FG has a very low TGW (things gone wrong) rate, it's actually lower than Toyota. So the reliability is there, and Marin Burela is the most passionate salesman you will ever meet. So that just leaves the dealer network?

[Joe5619]

Originally Posted by Gobes32

FG has a very low TGW (things gone wrong) rate, it's actually lower than Toyota. So the reliability is there, and Marin Burela is the most passionate salesman you will ever meet. So that just leaves the dealer network?

Heres hoping the new territ has the same rate of TGW!!

IF Falcon sales contunie at this rate,when the new Territ comes out I think territ will be the best selling Ford product on a regular bases..

[DanielXR8]

Originally Posted by Gobes32

FG has a very low TGW (things gone wrong) rate, it's actually lower than Toyota. So the reliability is there, and Marin Burela is the most passionate salesman you will ever meet. So that just leaves the dealer network?

FG is also fighting the legacy of the BA series Falcons and the first few years of Terri's. Lots of people walked into Ford dealerships for the first time in years and then walked out a few years later wondering why they did it, as they traded in their Falcons and Terri's for other brands. Both dealer and Ford Australia's attitudes would make many not even consider a Ford again, come trade in time.

Unfortunately Ford Australia seem content to just make do with declining market share, rather then address the problems.

Dan

[Windsor220]

Falcon will never outsell Commodore ever again. Its funny because if you swapped the badges over the Falcon would be number 1. Sad but true. .

[Archilino]

Originally Posted by DanielXR8

FG is also fighting the legacy of the BA series Falcons and the first few years of Terri's. Lots of people walked into Ford dealerships for the first time in years and then walked out a few years later wondering why they did it, as they traded in their Falcons and Terri's for other brands. Both dealer and Ford Australia's attitudes would make many not even consider a Ford again, come trade in time.

Unfortunately Ford Australia seem content to just make do with declining market share, rather then address the problems.

Dan

This. I know a few people that got burned with the quality issues of ba series falcons, all have since changed over and refuse to look at another new falcon again.

[HSE2]

How is this possible? Have people not seen XR50?

[mik]

the way i see it there has`nt been much big news until recently ,the coyote should make some inroads, eco boost engines comeing soon these should give a boost to sales also.