Falcon XR6 Mk II ad !!!!!!!!!!!!!!!!!!

[csv8]

In Courier Mail, 11/02/12..Ford have a half page ad for the new XR6 !!
"The New Thrill on The Block". 18" alloy wheels, projector headlamps, USB integration, 8" colour screen, reverse sensing system. $36,990 drive away.
Ford are finally starting to advertise the FG 11. !!!

[Dr Smith]

Same in Herald Sun in Vic, actually second week I've seen it.

[Jason[98.EL]]

Originally Posted by Dr Smith

Same in Herald Sun in Vic, actually second week I've seen it.

been in the herald sun most days this week and 3 or 4 last week as well

Jason

[martyk54]

Originally Posted by csv8

In Courier Mail, 11/02/12..Ford have a half page ad for the new XR6 !!
"The New Thrill on The Block". 18" alloy wheels, projector headlamps, USB integration, 8" colour screen, reverse sensing system. $36,990 drive away.
Ford are finally starting to advertise the FG 11. !!!

Well.. wouldn't you know it. Still, I'd give anything to see the demographic of Ford Australia's marketing department. I guess in today's world of political correctness, certain people need somewhere to work.

[jpd80]

Originally Posted by martyk54

Well.. wouldn't you know it. Still, I'd give anything to see the demographic of Ford Australia's marketing department. I guess in today's world of political correctness, certain people need somewhere to work.

December and January are traditionally bad months to sell large cars, no one was buying anything regardless of advertising

Now Ford has to keep going every weekend with advertisements that hit target audiences...

And where are all those people whinging about projector head lamps...

[martyk54]

Originally Posted by jpd80

December and January are traditionally bad months to sell large cars, no one was buying anything regardless of advertising

Now Ford has to keep going every weekend with advertisements that hit target audiences...

And where are all those people whinging about projector head lamps...

Yeah fair enough. I'd still like to see more exposure for the EcoLPI, which really has no competitor in the market at this stage.

[Ramathorn]

I didn't think Ford still had a marketing department...let's hope this is a sign of more to come. They have some great local products that need to be put out there

[1TUFFUTE]

yeah keep the same ad and at the end or at the bottom add......"AND IF YOU WANT EVEN MORE ECONOMY AND POWER...LOOK AT OUR NEW WORLD CLASS ECOLPI FALCON

at least people would have an idea i spose

[flappist]

Originally Posted by 1TUFFUTE

yeah keep the same ad and at the end or at the bottom add......"AND IF YOU WANT EVEN MORE ECONOMY AND POWER...LOOK AT OUR NEW WORLD CLASS ECOLPI FALCON

at least people would have an idea i spose

Which to the majority of people means "New FG2 XR6 is now slower than a taxi".

Ramming LPG down everyone's throat because you are a true believer will be as effective as those other true believers who turn up knocking at your door on the weekend and get the same reaction.

[Franco Cozzo]

Originally Posted by jpd80

And where are all those people whinging about projector head lamps...

Right here, but they're halogen projectors, not HID, but its better than reflectors, a step in the right direction.

[jpd80]

Originally Posted by Big Damo

Right here, but they're halogen projectors, not HID, but its better than reflectors, a step in the right direction.

OK thanks for pointing that out Damo, now I see the difference.

It could be a good move if Ford are switching Falcon to Territory headlamps in two years time...
And I wonder if manufacturers will start gearing up for LEDs about that time as well..

[Joe5619]

Originally Posted by martyk54

Well.. wouldn't you know it. Still, I'd give anything to see the demographic of Ford Australia's marketing department. I guess in today's world of political correctness, certain people need somewhere to work.

That one made me laugh!!




About time FORD!!

[MercuryT]

Yeah, thats good to see the Ford in the paper! The only problem is though they are advertising the wrong car as there is nothing"thrilling" about an XR6 and people will probably be disappointed.

They should be running the same ads and specials on the turbos (I assume it isnt for 36K?), not enough people realise they are so much better for only a tiny bit more $$ and should sell far more than they do.......

[xisled]

Originally Posted by MercuryT

Yeah, thats good to see the Ford in the paper! The only problem is though they are advertising the wrong car as there is nothing"thrilling" about an XR6 and people will probably be disappointed.

They should be running the same ads and specials on the turbos (I assume it isnt for 36K?), not enough people realise they are so much better for only a tiny bit more $$ and should sell far more than they do.......

The average person is not interested in having a powerful car, just wants to get a to b.

But it is good to see them advertising it.

[jpd80]

Originally Posted by MercuryT

Yeah, thats good to see the Ford in the paper! The only problem is though they are advertising the wrong car as there is nothing"thrilling" about an XR6 and people will probably be disappointed.

They should be running the same ads and specials on the turbos (I assume it isnt for 36K?), not enough people realise they are so much better for only a tiny bit more $$ and should sell far more than they do.......

There's no XR6T special at the moment, , there's no point unless Ford is going to match the SS at $42,990 drive away...

Oh, just read the fine print, XR6 special price applies to MANUAL transmission, I'd assume ZF is $1,000 more.

[MercuryT]

[quote=jpd80]
There's no XR6T special at the moment, , there's no point unless Ford is going to match the SS at $42,990 drive away...

[quote]

Does this not suggest that they should be matching (or beating) the SS with the T?

Why is there "no point"? Im not being smart mate, its a genuine question on why you think Ford should not try and compete on prices with SS, especially when Ford are struggling for sales.

[jpd80]

[QUOTE=MercuryT]

Originally Posted by jpd80

There's no XR6T special at the moment, , there's no point unless Ford is going to match the SS at $42,990 drive away...

quote]

Does this not suggest that they should be matching (or beating) the SS price mate?

Why is there "no point"? Im not being smart mate, its a genuine question on why you think Ford should not try and compete on prices with SS.

What if Holden already has a paddock of SS Commodores built?
That would be a lot of money sitting there that they need to reclaim.
so it would make sense for them to sharpen the pencil and get to it.

Now imagine over at Ford, they only have a few XR6Ts with dealers
and mostly build to orders, does Ford need to encourage volume or
do they keep the price up, pick up some sales and expend less resources?

I would love to see them get in there and match Holden, maybe they will
but unless there is an urgent need to clear stock, it may not happen.

Gives us some idea of the margins on high series cars, hey....

[MercuryT]

[quote=jpd80]

Originally Posted by MercuryT

What if Holden already has a paddock of SS Commodores built?
That would be a lot of money sitting there that they need to reclaim.
so it would make sense for them to sharpen the pencil and get to it.

Now imagine over at Ford, they only have a few XR6Ts with dealers
and mostly build to orders, does Ford need to encourage volume or
do they keep the price up, pick up some sales and expend less resources?

I would love to see them get in there and match Holden, maybe they will
but unless there is an urgent need to clear stock, it may not happen.

Gives us some idea of the margins on high series cars, hey....

Fair enough mate. Your point is right, T is almost made to order. But that to me is wrong. The T should be the "XR6" and the GS the XR8, and the taxi spec XR named something else as to me brings down the whole XR brand (the amount of rental cars getting around in them is also VERY damaging to the performance models).

Just my opinion, and we all have one! (rightly or wrongly)

[Dave R]

Originally Posted by MercuryT

Yeah, thats good to see the Ford in the paper! The only problem is though they are advertising the wrong car as there is nothing"thrilling" about an XR6 and people will probably be disappointed.

They should be running the same ads and specials on the turbos (I assume it isnt for 36K?), not enough people realise they are so much better for only a tiny bit more $$ and should sell far more than they do.......

Have you driven an FG XR6? They are a quick car! As for advertising turbos, I'm sure the XR6 buyer can be upsold once they are in the showroom. There's also the issue of insurance and running costs which makes the turbo cars much less appealing to the masses.

[MercuryT]

Originally Posted by Adrenaline

Have you driven an FG XR6? They are a quick car! As for advertising turbos, I'm sure the XR6 buyer can be upsold once they are in the showroom. There's also the issue of insurance and running costs which makes the turbo cars much less appealing to the masses.

I disagree that the XR6 NA is a "quick" car. Its not. My old BAT with 185K and dinosaur 4 speeder still easily covers FG XR6 NAs......

But your point is spot on, the masses only want a shopping trolley and family sedan, and the XR6 is a large car which looks identical to the performance models......so I guess they will get more customers that way.

[Dave R]

Flappist, Ford published pictures of a drag race between the two at their proving ground, the EcoLPI had about a car length if I recall correctly. Although they did use a slight incline, so perhaps the EcoLPI's superior torque had a hand to play in it.

Originally Posted by MercuryT

I disagree that the XR6 NA is a "quick" car. Its not. My old BAT with 185K and dinosaur 4 speeder still easily covers FG XR6 NAs......

Well of course your BA XR6T will beat an NA XR6, although it wouldn't be "easy" to 100km/h - I know because I have done it with an FG XR6 (ZF) vs my mate's BAII XR6T (4 speed) - the XR6 demolished it off the mark, only once we got to interesting speeds did the turbo have the advantage for obvious reasons.

And since when was "thrill" simply about speed? As a family car they are plenty quick, 6.5 seconds to 100 kays is no slouch for a big NA sedan. An XR6 will beat most new cars on the road when you think about it. Ford is right to say they are a thrill, it's not just about straight lines, an XR6 with the ZF is a very well sorted car. I know I would have a lot more fun through some corners in a NA 6 speed XR6 than a 4 speed turbo - because I've done it in both.

Also Superfly is referring to the XR50 interior vs a regular XR6T.

[MercuryT]

Originally Posted by Adrenaline

Flappist, Ford published pictures of a drag race between the two at their proving ground, the EcoLPI had about a car length if I recall correctly. Although they did use a slight incline, so perhaps the EcoLPI's superior torque had a hand to play in it.



Well of course your BA XR6T will beat an NA XR6, although it wouldn't be "easy" to 100km/h - I know because I have done it with an FG XR6 (ZF) vs my mate's BAII XR6T (4 speed) - the XR6 demolished it off the mark, only once we got to interesting speeds did the turbo have the advantage for obvious reasons.

And since when was "thrill" simply about speed? As a family car they are plenty quick, 6.5 seconds to 100 kays is no slouch for a big NA sedan. An XR6 will beat most new cars on the road when you think about it. Ford is right to say they are a thrill, it's not just about straight lines, an XR6 with the ZF is a very well sorted car. I know I would have a lot more fun through some corners in a NA 6 speed XR6 than a 4 speed turbo - because I've done it in both.

Also Superfly is referring to the XR50 interior vs a regular XR6T.

I disagree.

Ive had my BAT (with 2-3K mods) for over 5 years and wouldnt change for a NA FG XR6 in a million years. Id love an FG F6 though, the best FG perfomance car. Each to their own I guess.......

[rayner22]

Originally Posted by Adrenaline

Flappist, Ford published pictures of a drag race between the two at their proving ground, the EcoLPI had about a car length if I recall correctly. Although they did use a slight incline, so perhaps the EcoLPI's superior torque had a hand to play in it.



Well of course your BA XR6T will beat an NA XR6, although it wouldn't be "easy" to 100km/h - I know because I have done it with an FG XR6 (ZF) vs my mate's BAII XR6T (4 speed) - the XR6 demolished it off the mark, only once we got to interesting speeds did the turbo have the advantage for obvious reasons.

And since when was "thrill" simply about speed? As a family car they are plenty quick, 6.5 seconds to 100 kays is no slouch for a big NA sedan. An XR6 will beat most new cars on the road when you think about it. Ford is right to say they are a thrill, it's not just about straight lines, an XR6 with the ZF is a very well sorted car. I know I would have a lot more fun through some corners in a NA 6 speed XR6 than a 4 speed turbo - because I've done it in both.

Also Superfly is referring to the XR50 interior vs a regular XR6T.

Couldn't agree more.

At the end of the day,Ford marketing is targeting "the masses", e.g families and people who do not want a turbo or 8. Just a large family car. They are trying to put a bullet in SV6 sales....

[MercuryT]

[quote=Adrenaline]speeds did the turbo have the advantage for obvious reasons.

And since when was "thrill" simply about speed? quote]

Ps: What else does "thrill" mean then mate?? ha ha.

[T-Pak Addict]

Originally Posted by Adrenaline

Have you driven an FG XR6? They are a quick car!

Just think the Egas FGII XT is even quicker.... Now runs & hides

[flappist]

Originally Posted by T-Pak Addict

Just think the Egas FGII XT is even quicker.... Now runs & hides

Has anyone ACTUALLY tested one of these on a quarter mile, either privately or by a magazine journalist?

Just because on paper they have more power and torque does not automatically make them quicker.

XR8 always had more power and torque than XR6T so theoretically it would be faster but it has been shown that the real world does not always agree with theory much to the annoyance of some true believers..

[superfly]

Originally Posted by MercuryT

Yeah, thats good to see the Ford in the paper! The only problem is though they are advertising the wrong car as there is nothing"thrilling" about an XR6 and people will probably be disappointed.

I disagree. I've come from a modified WRX which did 0-100 in around 4.7 seconds and have jumped into a XR50.

Originally I was going to buy a XR6T as I still like driving fast but after driving a NA, I decided to go for the XR50 as it had enough poke, a much nicer interior and would stop me from wanting to modify my car. And I even got an auto. I'm wrapped everytime I get to drive the XR50.

And so far nothing has beaten me in the traffic light GP I'm sure I will get beaten when I try a FPV or HSV, cars which I used to beat in the WRX.

If you want nothing "thrilling", try driving a Fiesta!

[MercuryT]

Originally Posted by superfly

I disagree. I've come from a modified WRX which did 0-100 in around 4.7 seconds and have jumped into a XR50.

Originally I was going to buy a XR6T as I still like driving fast but after driving a NA, I decided to go for the XR50 as it had enough poke, a much nicer interior and would stop me from wanting to modify my car. And I even got an auto. I'm wrapped everytime I get to drive the XR50.

And so far nothing has beaten me in the traffic light GP I'm sure I will get beaten when I try a FPV or HSV, cars which I used to beat in the WRX.

If you want nothing "thrilling", try driving a Fiesta!

All I can say is "wow". If you beat everything in a traffic light GP (claiming you came from a WRX in 4.7 sec) with a taxi is a fantastic story, or the other (perfromance - eg GTR, WRX, Evo) cars weren't trying surely....? (and chose because of different interior from base XR6 to TXR6?) .

Menace, you should be proud of your car mate, if you are a young bloke they are very fast compared to the "rank and file". When you drive a T with 2k of mods (tune etc) and near 300rwkw you will understand what I am saying about thrilling.....

[Road Games]

Originally Posted by MercuryT

All I can say is "wow". If you beat everything in a traffic light GP (claiming you came from a WRX in 4.7 sec) with a taxi is a fantastic story, or the other (perfromance - eg GTR, WRX, Evo) cars weren't trying surely....? (and chose because of different interior from base XR6 to TXR6?) .

Menace, you should be proud of your car mate, if you are a young bloke they are very fast compared to the "rank and file". When you drive a T with 2k of mods (tune etc) and near 300rwkw you will understand what I am saying about thrilling.....

Lol i am fairly young mate lots of people think i am very immature

I also drive a 11sec Typhoon and although you will never find out, my XR6 is indeed quite thrilling...

[music189]

theres a story in the AGE drive today about aussies wanting performance cars so why dont people buy the XR6 and Turbos they spend 155000 on benzs etc when they could buy an xr6T every 6 months maybe ford needs a shooting brake FGII !!!
It's fast, not famine, for Aussie buyers
Chris Harris
February 11, 2012

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In demand ... even Volvo is casting in on Australians' renowned love of performance cars, with a hotter version of is S60 sedan now available.

In demand ... even Volvo is casting in on Australians' renowned love of performance cars, with a hotter version of is S60 sedan now available.

Quick, fun cars are more accessible than ever.

Australians are flocking to performance cars in record numbers. Despite higher fuel prices and stricter speed regulations, performance cars as diverse as V8s, supercars and hot hatches continue to sell in big numbers.

And they are faster and more powerful than ever. Many car makers now offer high-performance variants of mainstream models to sate an appetite for sportier cars that shows no sign of waning.

Luxury-car makers, in particular, are experiencing a boom in sales of performance variants. ''Australia has one of the highest proportions of sports-model penetrations of most other markets,'' the managing director of Volvo Australia, Matt Braid, says of the demand for sports variants of the once-conservative brand, which now offers a high-performance S60 Polestar model.
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''Those facts indicate that we like driving; we like things going quickly and performance is a strong motivator, particularly in the luxury segment.''

Mercedes-Benz - a brand with a long performance history - says demand for its V8-powered AMG models is stronger than ever and is bringing renewed vigour to the $150,000-plus end of the luxury market, which has otherwise been struggling.

''People are prepared to wait [for AMG models],'' the senior manager for corporate communications at Mercedes-Benz Australia, David McCarthy, says. ''While the $125,000-plus market is becoming tougher, the performance market doesn't seem to be afflicted with the same reluctance.''

Mercedes-Benz's Australian arm recorded its best result last month with 132 AMG sales - partly owing to the arrival of a delayed shipment, as well as an updated C63 AMG model, which, at $150,980, is more than double the price of the C-Class sedan on which it is based.

It expects to sell more than 1000 AMG-badge models this year, with the brand accounting for more than 10 per cent of sales in some model lines.

The news is similar for German rivals BMW and Audi. BMW sold more than 500 ''M'' cars during the past financial year.

''It's not just [Australia's] motor sport and performance-car linkage; it's a big-car and big-engined car culture here,'' the corporate communications manager for BMW, Piers Scott, says. ''The penetration of six-cylinders and V8s within our standard model line-up tends to be quite a lot higher here than [in] a lot of other countries.''

Audi sold 14,511 cars last year, with 605 of those comprising S and RS-badge performance cars (including the R8 supercar), or 4.2 per cent of overall sales.

''The reason why Audi is successful with S and RS models is because they're also practical, which has always been a big thing for us,'' the general manager of corporate communications for Audi, Anna Burgdorf, says.

Even small cars - now accounting for almost one in four new-vehicle sales as customers look to downsize - are experiencing huge demand for turbocharged performance variants.

Volkswagen's Golf GTI, the car credited with kicking off the hot-hatch movement in the 1970s, accounts for about one in four Golf sales, while VW is hoping for similar success with the Polo GTI; the range was rejigged recently to better meet the demand for the GTI. The German giant recently added the Scirocco R coupe to its performance-car line-up, alongside its Golf GTI and R and Polo GTI models, and is planning a sporty GT version of its Up city hatch.

''We've got some great driving roads in Australia and many people want to make the most of those,'' the public relations manager for Volkswagen, Karl Gehling, says.

''That translates to an appeal for more sporty variants.''

The focus on smaller, more fuel-efficient performance cars hasn't come solely at the expense of muscle cars, based on locally built large cars. One in every four of the 40,617 Commodores that Holden sold last year was a V8 model.

Holden admits adding a four-cylinder performance variant to its range would make sense but the chairman and managing director, Mike Devereux, will not speculate on whether the locally built Cruze can provide the platform for such a car.

''It would be stupid of us not to look at that stuff,'' Devereux says.