Ford Announces 2014 Gold Master Dealers

[russellw]

Melbourne, 23 Mar., 2015 – Ford Australia has announced the winners of its 2014 Dealer Principal Ford Guild winners, now in its third year.
The Ford Guild is a reward and recognition program that is designed to encourage a positive dealer experience focused on delivering great customer-focused outcomes.
The ultimate award for Ford Dealers is the “Gold Master Dealer Principal” award. This recognises the importance of the dealer principal in:

- Delivering success
- Building a strong customer-focused culture; and
- Building, coaching and motivating the team

To be successful the dealer principal must reach benchmarks set by Ford in the areas of customers satisfaction, staff training and high levels of sales and service performance and be at or near the top of their dealer group.

The 2014 Ford Guild “Gold Master Dealer Principal” winners are:

Ron Logan Etheridge Ford, Ringwood, Victoria
Cameron McLeish Freeway Ford, Cranbourne, Victoria
Greg Draffin Jefferson Ford, Mentone, Victoria
Tim Harkness Courtney & Patterson Ford, Heidelberg, Victoria
Gerald Meagher Eclipse Ford, Ballarat, Victoria
Brett Elliott Harrigan Ford, Wollongong, NSW

Significantly, Ron Logan and Cameron McLeish are the only dealers to have won the Gold Master award in the two years since its inception in 2013.

The Ford Guild program is a key component of the Ford Customer Experience strategy focused on building customer loyalty and driving the Ford brand.

The program engages the following areas of the dealership; Dealer Principals, Sales Managers, Service Managers, Parts Managers, Sales Consultants and Service Advisers.

Ford’s commitment to the customer has resulted in significant improvements in the dealer experience. For example, Ford now offers a free loan car with every scheduled service at a participating Ford dealership; customers are required to make advanced bookings through their dealership to secure an available vehicle. The loan car program is an integral part of the Ford Ownership experience. More than 80 per cent of dealers, including all in Melbourne and Sydney, already have enrolled in the program.

[Deo]

So all but 1 of the 6 winners are from Victoria?! Where HQ is located.

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[LASTXR]

Ford should be looking for the worst 6 instead,
giving them a kick up the back side & make
them lift there game

[mik]

Hopefully in years to come there might be more than 6 dealers on the list getting kudos for good work.

[Smoke Pursuit]

Means nothing

[Tbm1121]

Originally Posted by Smoke Pursuit

Means nothing

Means that some people are spending too much time focusing on stats and online figures than worrying about selling cars and looking after customers.

[G6E Turbo 2]

I have to agree with the Harrigan FORD dealership win, by far and away the best FORD dealership i have ever dealt with
After buying 14 new Fords , the last 6 from Harrigan there is no doubt they deserve it

As for terrible dealers well !!!!!!

[Top_Ghia]

Originally Posted by FGX-40T

Ford should be looking for the worst 6 instead,

giving them a kick up the back side & make

them lift there game

They are looking at the worst dealers and closing them down.

Originally Posted by Tbm1121

Means that some people are spending too much time focusing on stats and online figures than worrying about selling cars and looking after customers.

How can you say they aren't looking after customers? These awards are largely based on feedback directly from customers.

[Tbm1121]

Originally Posted by Top_Ghia

They are looking at the worst dealers and closing them down.




How can you say they aren't looking after customers? These awards are largely based on feedback directly from customers.

I know from my personal experience that you have a lot of hoops to jump through, most are based outside dealership, in training classes( both sales and service ), and in doing hours of online courses. My dealership did the bare minimum required, we don't have enough spare hours in the week for staff to be taken away from customer to get to the level required to reach gold master. to look after our customers and do the stack of behind the scenes required to reach this target is crazy...

[Joe5619]

Originally Posted by Tbm1121

I know from my personal experience that you have a lot of hoops to jump through, most are based outside dealership, in training classes( both sales and service ), and in doing hours of online courses. My dealership did the bare minimum required, we don't have enough spare hours in the week for staff to be taken away from customer to get to the level required to reach gold master. to look after our customers and do the stack of behind the scenes required to reach this target is crazy...

This exact attitude is the reason Ford has so many Bad Dealers to start with!! “We’ll just do the bare minimum, because it is just too hard”.


Well done Ford & Well done to those dealers..

[Tbm1121]

Originally Posted by Joe5619

This exact attitude is the reason Ford has so many Bad Dealers to start with!! “We’ll just do the bare minimum, because it is just too hard”.


Well done Ford & Well done to those dealers..

Not at all. It's i will do the bare minimum away from customers so that I can give them my full and undecided attention and do my best to get them what they're after, and get it right. After all it's called customer service, not do the job and beg for a positive survey.

[Deo]

Originally Posted by Tbm1121

, we don't have enough spare hours in the week for staff to be taken away from customer to get to the level required to reach gold

Ah but the dealer principal is the guy that decides how many staff to employ so that there is enough time to do both.

Good education is the ultimate solution to all things.


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[Top_Ghia]

Originally Posted by Deo

Ah but the dealer principal is the guy that decides how many staff to employ so that there is enough time to do both.

Good education is the ultimate solution to all things.


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The stupid thing is management see training only as a cost. Even though it's been proven that every dollar spent on training comes back ten fold.