Why is Commodore still outselling Falcon??

[Mark Edmonds]

Read the april sales figures even with the territory numbers included the commodore is still outselling the falcon any thoughts on why??? Idve thought that the BF update would have made up some of the sales gap but it seems not.

[rodderz]

Maybe with the new VE coming up soon the Commodores are selling for a good price to fleet customers, as well as the public

[Falcon Coupe]

I would put it down to brand loyalty, Holden has a heap of fans that will stick with them regardless of Ford having the better package.

[2kool4u]

Commodores are better :P

[red_hotxr6]

Originally Posted by 2kool4u

Commodores are better :P

And then you woke up.

[XplosiveR6]

it all comes down to heavy discounting and giving companys huge befitits for company cars, and their stupid "aussie" marketing, to give the impression that holdens are pure aussie cars

[Grechie]

Originally Posted by EF_Dave

it all comes down to heavy discounting and giving companys huge befitits for company cars, and their stupid "aussie" marketing, to give the impression that holdens are pure aussie cars

Spot on, its how there always saying "Aussie" with there holden cars, and the "holden means a great deal to australia" bullcrap

[Stoney!]

Originally Posted by EF_Dave

it all comes down to heavy discounting and giving companys huge befitits for company cars, and their stupid "aussie" marketing, to give the impression that holdens are pure aussie cars

Actually after working for a company that have a decent size fleet of company cars, it's ford who give the better discounts by quite a bit, even the victorian police say they can't get the SS's as cheap as the XR8's, but police say the SS's are better in pursuits for a number or reasons, apparently one is clearance.

I'm also not sure what it is as the holden gets bagged out when compared to the falcon (though only on mechanical things) yet commodore still outsells, look out when the VE arrives then.

Stoney!

[Laminge]

Maybe because our dealerships are turning away potential buyers with shabby sale techniques, or they are Ford owners that have been lost because of pathetic after sales service.

[ClevlndStemer]

Originally Posted by Laminge

Maybe because our dealerships are turning away potential buyers with shabby sale techniques, or they are Ford owners that have been lost because of pathetic after sales service.

spot on there.
Hard enough to convince a friend who prefers Holden to buy Ford, when he finally goes down to a dealer for a test drive he is treated like crap, waits 1hr only to be told there isn't a car to be tested.

[jabba]

Originally Posted by Laminge

Maybe because our dealerships are turning away potential buyers with shabby sale techniques, or they are Ford owners that have been lost because of pathetic after sales service.

Bingo

Ford. You after sales service is utterly pathetic. I will not have my car service at a ford dealer due to incompetent 18yo apprentices who away seem to stuff your car one way or another... And I cringe when I have to take my car back for a warranty repair..... I last had my gear nob replace and it took 3, yes 3 visits to get it all most right. I ended up fixing the bloody thing myself. And guess what, I am not QUALITY TRAINED Ford technician, Yet I am caplable of doing a better job then your experts technicians. :

[jabba]

Double post,,, Sorry... Please delete

[Mike Gayner]

Originally Posted by Laminge

Maybe because our dealerships are turning away potential buyers with shabby sale techniques, or they are Ford owners that have been lost because of pathetic after sales service.

Think you hit the nail on the head there.

[Ryan]

Its all a personal choice really, some people like Commodores more then Falcons, some people dont.

Holden IMO has the stronger fanbase and its been like that for a longtime.

[Doogstar]

Maybe because of this, http://www.holdencampaign.com.au/svz/SVZ_content.html

Seems like a good deal, expect it's a commodore.

[Black XR6]

I think its brand loyalty also. Ford let it go for far too long with the holden is australian. For christ sake they made a song about it, football meat pies, kangaroos and Holden Cars.

But the smart know holden is just as american as ford. They dug their own grave im araid.

[Falcon_Phill]

Preference. People buy what they like, obvioulsy more people like commodores.

[blutura]

why does it matter? Do you need to be driving the 'best selling' car in order to be happy? People buy lower-quality products all the time.

example: Motorola is the biggest selling brand of mobile phone in the world. Do I have one? Hell No! I used to, until I realised how rubbish it was (frequent software faults, resetting itself for no reason, and THE worst charging port ever designed).

I couln't care less if the Commodore was outselling the Falcon 10 to 1.

If you need to have hoardes of other people own the same things as you in order for you to feel safe/important/happy/whatever, then your probably going to have a dissatisfying life.

[EF, What else?]

Ford are battling popular Aussie culture, in my younger days, everything was Holden, only in the last few years have they been able to make an impression.

[Mark351]

Fleet sales.

[4Vman]

Fleet sales has been flagged as the main reason, Brand loyalty would be a major hurdle, but Holden simply discount further to fleets, its also a reason why although they sell allot of cars they can't make a healthy profit.
You'll probably find if they could pull out the private sales the Falcon would out sell the Commodore.

[ltd]

Originally Posted by 4Vman

Fleet sales has been flagged as the main reason, Brand loyalty would be a major hurdle, but Holden simply discount further to fleets, its also a reason why although they sell allot of cars they can't make a healthy profit.
You'll probably find if they could pull out the private sales the Falcon would out sell the Commodore.

You are absolutely spot on. The reason is purely an accounting one.
Holden to a fleet like Onyx sell the car for just a hair under 20K, have the vehicle 3 years, sell for 17K and only lose 3K.
Falcon to fleets 25-27K, have for same period, sell for 17K and lose 8-10K.

That is the only reason that they are outselling falcon, however that is set to change with the upcoming VE due to the vehicle costing alot more to produce than the outgoing VZ. Holden and fleets are nervous that the more expensive, heavier vehicle will not appeal to fleets as they will not get such a massive discount, and that would put them more on par with ford. Apparently, the figures quted by Holden for fleets have led to quite a number already jumping ship, and leaving Holden after many years.
Expect to see the mantra of highest volume selling car go to someone else. (prob toyota)

[vztrt]

There's a whole factor of things and I would just be repeating everything else was saying. But I'll tell you I agree 100% with the Ford service guys, Just dropped the car off to be serviced tomorrow (start work at 6) and there just so crap at treating the customer properly, I probably will get the next service at a decent mechanic but I had warranty issues I need fixed.

On a good note all the falcons for June and July have been sold in a big fleet deal.

[deesun]

I read an article about 12 months ago that said that no matter how many cars Ford make their factory sin't capable of churning out as many as Holdaewoo.

[Lagom]

Originally Posted by deesun

I read an article about 12 months ago that said that no matter how many cars Ford make their factory sin't capable of churning out as many as Holdaewoo.

There's a reason why Holden has a few thousand more workers than Ford

[phoon]

When I took my car in for its 3000km courtesy check up, I said I would wait for the car, it had been booked in for 2 weeks prior. I sat in the waiting room for 5 hours and I could see my car through the window. 4hr and 55minutes into the wait, they drove it into the workshop. 5 minutes later they drove it out and it had been throughh the car wash as well. So, by my reckoning, 4 minutes through the car wash to make you feel like they did something and 1 minute to do the courtesy check. I squealed like a stuck pig to them, but to no avail. Never been back to that dealer since, but I suspect they are all the same.

[XR8 Uterous]

Brand loyalty and holden giving better fleet discounts.

Also isn't the ford factory producing as many cars is it can at the moment, dealers seem to be selling for than they can get there hands on.

[vztrt]

Originally Posted by MYGT05

Also isn't the ford factory producing as many cars is it can at the moment, dealers seem to be selling for than they can get there hands on.

Ford slowed down production about two months ago they are making about 100 units a day less than this time last year.

[geoffa1]

Originally Posted by vztrt

Ford slowed down production about two months ago they are making about 100 units a day less than this time last year.

Holden are dropping a complete shift, cos they can't keep selling them at a loss. Holdens overall output is based on shipping LWB cars to the Middle East, which Ford Australia can't do, 'cos Ford Canada already have a market there for Crown Victorias.

As part of theis thread somebody has comented that Ford can't equal Holdens sales even if you thrown in Territory sales.

Fact is, Ford have beaten Holden on registration of Australian built vehicles in 2004 and 2005. Its got me buggered why Ford doesn't make more of this - So what if Toyota and Holden sell more vehicles in total - Sales of AUSTRALIAN MADE vehicles are far more important. :

[coyote]

Originally Posted by geoffa1

Fact is, Ford have beaten Holden on registration of Australian built vehicles in 2004 and 2005. Its got me buggered why Ford doesn't make more of this - So what if Toyota and Holden sell more vehicles in total - Sales of AUSTRALIAN MADE vehicles are far more important. :

Here Here

But not only that why don't they highlight the actual percentage of Aussie parts and development, where they also have a distinct marketing advantage over the dunnydore.

When ford credit uses the same approaches as HNL then we might see a correction to the balance to the purchasing habits of the fleets.

The other point is that if Ford are making a reasonable profit with reasonable sales, and Holden is making a lower than expected profit (as detailed in press recently) with increased sales and infact making a loss on some markets, let them sell many more and more at a loss and see how long they will survive

Buy Your kids a Job Buy Aussie Made