Lamborghini Urus

[Wretched]

After endless rumors, multiple teasers, a few leaked images and a full-on concept car Lamborghini’s new SUV, the Urus, has finally been unveiled. As well as taking the covers off its new production 4x4, Lamborghini has released a full technical breakdown of the car including its 641bhp power figure, a top speed of 189mph and a 0-62mph acceleration time of just 3.6sec. Final prices haven’t been confirmed but the Lamborghini Urus is expected to cost approximately the same as Lamborghini’s junior supercar, the Huracan when it goes on sale in the UK.

The Urus’s astonishing performance is thanks to its twin-turbocharged 4-litre V8. It’s the same engine that’s found in other cars in the VW Group, including the Porsche Panamera Turbo and Cayenne Turbo. Rather than ‘just’ 542bhp and 568lb ft, like the engine makes in the Cayenne, the Urus has 641bhp and 627lb ft. Such vast figures help counter the car’s kerb weight of just less than 2200kg and make it capable of achieving supercar-like acceleration of 3.6sec to 62mph – that’s 0.1sec faster than the Lamborghini Gallardo LP560-4. Such performance figures have encouraged Lamborghini to categorise the Urus as a ‘Super SUV’ and to underline that performance focus, the Urus comes with carbon-cermaic brake discs as standard; 440mm diameter fronts with 10 piston calipers and 370mm rears with 6 piston calipers.

Lamborghini Urus: just another VW Group SUV?

The engine isn’t the only similarity to the Porsche Cayenne Turbo, the Urus also uses the same three-chamber air suspension that can alter ride-height and spring rate. It also shares an eight-speed automatic gearbox, a torque vectoring rear differential, electromechanical variable rate anti-roll bars and a rear-wheel

he major mechanical difference between the Urus and the flagship Cayenne is that, rather than a torque distributing centre differential, the Urus has a fixed unit that sends 60 per cent of the torque to the rear and the remaining 40 to the front. Despite the two cars having much of the same hardware, this is designed to allow the individual attitudes of each manufacturer to be reflected in each car’s calibration and final set up.

Maurizio Reggiani, Lamborghini’s chief technical officer, makes it clear the Urus will feel distinctive: ‘It’s clear that we’ve used some synergy of components that come from the group, like we did in the past. What makes the difference is the software, the calibration is all the job of development that we did here in Sant’Agata. Our car is completely different from all the others.’

But there’s a reason why so many SUVs in the VW Group use a lot of the same components, and that’s because they’re so useful in combatting the negative aspects of a high riding SUV, as Reggiani clarifies: ‘In terms of weight, we are in the range of 2.1 to 2.2 tonnes. But it’s also the fact that we prefer to put in some kilos more in order to have rear wheel steer because this is able to compensate. In the end, some technical solutions were able to compensate for more of the weight that we add in. This is a job from an engineering point of view, it must be done continuously [throughout development] to be able to define the right set up of the car.’

Lamborghini Urus ANIMA driving modes

The Urus’s attitude and behavior can be altered further by the driver with six modes in the car’s ANIMA (Adaptive Network Intelligent Management) system. Each setting recalibrates the SUV's engine mapping, suspension and traction management systems to help it adapt to different situations. Strada, Sport and Corsa are found on all current Lamborghinis, but there is trio of all-new off road modes for the Urus: Terra, Neve and Sabbia - or land, snow and sand. There’s a final ‘Ego’ mode that allows the driver to select their own steering, engine and suspension combination. Rather than a button on the steering wheel, the Urus’s ANIMA controls are located on a barrel-like device with small aircraft-style levers called the tamburo in the centre console.

Urus: retaining Lamborghini DNA

Although four-wheel drive, rear-wheel steering and even off-road vehicles are nothing new for Lamborghini, turbocharged engines and automatic gearboxes are. Consequently it has been challenging for the engineers to be able to transfer the Lamborghini spirit into the Urus, but the engineers are satisfied they’ve instilled the SUV with the right attitude.

Lamborghini’s CEO Stefano Domenicali is also convinced: ‘Of course you’ll have some people that will say “it’s not a Lamborghini.” Just listen and you will understand. Just hear the engine, the sound and you will feel it is a Lamborghini.’

Reggiani, explains in detail which Lamborghini elements have been maintained: ‘The most important parameter is the DNA, it’s related to the performance, what you feel when you sit in the car, the emotion. The sound, vibration and the connection between you and the road. How it moves when you steer, the accelerator, the brake and the way that you perceive the road. You have too much filter, normally [in an SUV] – it’s too artificial. When you are in a super SUV you get the perception of super sports car.’

Reggiani went into detail about the engine choice, too: ‘When we made a product profile, we recognised that talking about an SUV – a car that must be able to go offroad, or go in a situation where you have asphalt that’s not flat – it was more and more fundamental to have high level of torque at low rpm. Otherwise you cannot climb, you cannot go on the sand. For this reason, the only physical dynamic machine that can release high level of torque at low rpm is the turbo engine.’ The need for the Urus to be capable off road also dictated the need for the automatic gearbox.

Lamborghini Urus design

The exterior – despite the car’s height and its five doors – is still undeniably Lamborghini. There’s the same Y-graphic in its headlights as its supercar siblings, only it’s been flipped horizontally for the Urus. There’s also the sharp angles and creases that adorn the Huracan and Aventador all over Urus’s bodywork – there isn’t a square foot that isn’t broken up by converging lines or an abrupt crease. It’s far from subtle, as a Lamborghini should be.

The car’s final appearance, though, isn’t a huge surprise as it isn’t far from that of the Urus concept of 2012. It even has some ludicrously large wheels like a concept car – the smallest are 21 inch in diameter going up to optional 23-inch items. The exterior is bulkier than the show car’s, but surprisingly, it looks lower and even more aggressive. An optional off-road package – with less prominent lower front and rear bumpers for better ramp and departure angles – is available and helps the production car look a little more like the original concept.

Sadly, as well as the plethora of features and lines, the separate arches (that can be painted to match the body or in a contrasting colour), stuck-on rear wing and fussy lower body trim mean that the Urus’s design doesn’t quite have the same homogeny and crafted detail as other Lamborghinis.

That’s in contrast to the interior, because unlike the hastily incorporated Audi infotainment and user interface in the Huracan, the Urus’s cabin looks far more considered and cohesive. There’s a pair of screens in the centre console that sit above the starter button with its trademark Lamborghini flip-up red cover and the new tamburo where you select the driving modes. Yes, there’s some not very well disguised Audi switches and stalks, but rather than looking like an afterthought they’re well integrated.

Lamborghini Urus: rivals, production and sales targets

The unprecedented success that other sports and luxury brands have had with their SUVs – Porsche’s Cayenne and Macan, Audi’s Q range etc – has encouraged Lamborghini to turn the Urus from concept car into reality. And even helped it forget about the struggle it had in selling its first off-roader, the LM002 in the late eighties and early nineties. Lamborghini is convinced the Urus will be a success, and expects it to make up 50 per cent of all Lamborghini sales by 2019.

To help accommodate the boost in sales the Sant Agata factory has been expanded with a new paint building and an assembly facility just for the Urus that can pump out 20 cars per day. Lamborghini is also expanding its dealer network and updating its current showrooms to help it not just sell the Urus but help service and maintain the cars more effectively.

A new approach will have to be taken in the dealerships because it’s unlikely that buyers will use the SUV in the same way as owners of other Lamborghinis. Annual mileage is expected to be around 10,000 to 15,000 miles, much higher than that of the average Huracan and Aventador.

The added revenue from the Urus will hopefully fund the continued and greater investment in the company’s line of supercars and hypercars, much in the same way the Cayenne has done for Porsche’s sports cars. But rather than just funding them, the development of the Urus will aid Lamborghini’s other cars from a technical perspective says Reggiani: ‘We now have more and more experience in an active anti roll bar – that is really an important revolution. We know the potential and looking at the potential will be our job for future cars, to see what’s possible to take from the Urus. I think there are also some other points that are really cool, and we will also see those in super sports cars.’

Much to the joy of purists and fans of Lamborghini’s current range, what we won’t see anytime soon is its sports cars with turbocharged engines. ‘When it’s possible, we will stay with naturally aspirated. In a super sports car, this is part of the DNA. Sometimes you must be proud of what you are able to do. We continue to be proud of our V10, V12 naturally aspirated engines,’ said Reggiani.

http://www.evo.co.uk/lamborghini/132...ll-due-in-2018

[Whitey-AMG]

Why ?

[Trump]

Originally Posted by Bluey-GT

Why ?

Agreed, it feels like an answer to a question no one asked.

[Wretched]

Originally Posted by Bluey-GT

Why ?

To make more money, money, money.

Just like Porsche's Cayennes, I couldn't careless about these cars, but if they make enough money to fund crazy *** Lambos hypercars in the future then so be it.

[Whitey-AMG]

They should make em all yellow and change the name to URINE....

[Lunch]

Um, yeah, nah!!

[FG50T]

I want one

[DFB FGXR6]

What a tasteful automobile. Not!

[cheap]

Every time I see the name my dyslexic alter ego kicks in and I read Ur-Anus

[Ben73]

Hasn't this been a thing for a couple of years now?

This aint an SUV. Its a fat coupe with raised suspension.

They say everyone wants SUVs, but SUVs are turning into normal cars. So people want normal cars that are called SUVs for some reason.

[Brodes]

A soccer mum's wet dream.

Originally Posted by Bluey-GT

They should make em all yellow and change the name to URINE....

Ouch! I came to waffle about it being yellow as I really like a yellow car.
I can't see it being a soccer mum's wet dream though. Maybe an oil sheikh...

[CoupeKing]

The yellow one and it's grill......

[cheap]

According to Lambo "functionality typical for an SUV" yet specification and the pictures of the Ur-Anus makes no mention of tow capacity or provision for a simple tow hitch?

[FG50T]

Originally Posted by cheap

According to Lambo "functionality typical for an SUV" yet specification and the pictures of the Ur-Anus makes no mention of tow capacity or provision for a simple tow hitch?

Optional off-road package will include restyled front and rear bumpers for better approach and departure angles, a tow kit and other ancillaries. I'd say it's somewhere around the Cayennes 3500kg braked capacity. No doubt about the chassis strength or 478kw would be up to it.

[Bossxr8]

So they borrowed an engine from Porsche and tuned it a bit. That's just sad.

Stick the Lambo V12 in it ffs. So what if it sucks fuel like nothing else.

[malazn mafia]

Originally Posted by Bluey-GT

They should make em all yellow and change the name to URINE....

Should paint them all poo brown ford colour and name it URANUS

[Fordman1]

Originally Posted by malazn mafia

Should paint them all poo brown ford colour and name it URANUS

Or Anus ... for short

[au350hp]

Doing my rounds looking after peoples gardens in the Nth shore of Sydney, the amount of new SUV & 4WD cars I see is endless. As I need to back my trailer into their driveways sometimes, I am forever asking them to move their cars & often ask ''Hows the new car'' to be met with ''My stupid husband bought it for me because he thinks me & the kids are safer'' & ''I wish I had my old BMW or 'Benz sedan'' It seems the perception of safety in a 4WD shaped car is still the main reason for purchase & the car company's knowing this, build upmarket highly optioned versions to satisfy the demand. I think a Subaru SUV is probably as good as any luxury brand for daily use here in Australia, but I suppose for people that can afford anything, that's no what it's about.

[Uwish]

I like how you all bag it... yet most could not afford one.
As for the driveline..... all VW group use that V8TT engine in different states of tune.
Lamborghini have extracted the most power. If I could afford one... I'd buy it, why?
Cause I could.

[Nu66et]

Originally Posted by Uwish

I like how you all bag it... yet most could not afford one.
As for the driveline..... all VW group use that V8TT engine in different states of tune.
Lamborghini have extracted the most power. If I could afford one... I'd buy it, why?
Cause I could.

You sound like you would probably pick an X6 over an X5 as well.

[au350hp]

Forgetting the petty comments about who could afford what, it is worth remembering 99% of high end cars are worth a quarter of their original ticket price in under 5 years. They are not better cars so much as better finished in many cases, and often there are as many issues/call backs as a Korean or Thailand manufactured car. The service costs are generally many times more expensive for exactly the same procedures. Many also need to realise that their prized Euro may have been built in Asia or South Africa, only the design is German. To me, the question has always been, what am I really getting for my money and do I really need it? When I apply that logic to my choice of automobile, Ford has always ticked all the boxes for me.

[SumoDog68]

Originally Posted by Roostercam

Forgetting the petty comments about who could afford what, it is worth remembering 99% of high end cars are worth a quarter of their original ticket price in under 5 years. They are not better cars so much as better finished in many cases, and often there are as many issues/call backs as a Korean or Thailand manufactured car. The service costs are generally many times more expensive for exactly the same procedures. Many also need to realise that their prized Euro may have been built in Asia or South Africa, only the design is German. To me, the question has always been, what am I really getting for my money and do I really need it? When I apply that logic to my choice of automobile, Ford has always ticked all the boxes for me.

I cant think of any high end euros that are built in Asia or South Africa. People who buy high end cars can afford to run and service them in most cases . Prestige cars are like any other luxury product , it is not that people need them , they want them.

[marty351]

Originally Posted by Fordman1

Or Anus ... for short

When the wife takes it: look I'm driving Uranus!

[.:4:.]

I get it but in the same token I don't get it. So the (apart from tractors) only real deviation from the brands low slung sports car angle was the lm002 which atleast had the v12 . I'm still unsure why the suv has replaced the station wagon. Now I've have had an suv before. It was a cx9 luxury and it was a pig on everything. I'm pretty sure a falcon wagon, or a mondeo wagon has about the same off road ability. Granted I'd take any lamborghini that was offered my way, but having no middle ground and going from low slung sports cars then bam, soft roader. That's just odd.

[au350hp]

Originally Posted by SumoDog68

I cant think of any high end euros that are built in Asia or South Africa. People who buy high end cars can afford to run and service them in most cases . Prestige cars are like any other luxury product , it is not that people need them , they want them.

Hence the wording of my post. ''may have been built'' I don't know the exact range of models, but Mercedes have a Beijing plant, South Africa has BMW and Mexico has Audi, Honda & Fiat amongst others. Obviously the top dollar models are German manufactured, but the days of the entry level model coming from Germany are long gone.

[Uwish]

Originally Posted by Nu66et

You sound like you would probably pick an X6 over an X5 as well.

Nope X5M all the way

[stig_3754]

Originally Posted by .:4:.

I get it but in the same token I don't get it. So the (apart from tractors) only real deviation from the brands low slung sports car angle was the lm002 which atleast had the v12 . I'm still unsure why the suv has replaced the station wagon. Now I've have had an suv before. It was a cx9 luxury and it was a pig on everything. I'm pretty sure a falcon wagon, or a mondeo wagon has about the same off road ability. Granted I'd take any lamborghini that was offered my way, but having no middle ground and going from low slung sports cars then bam, soft roader. That's just odd.

Quite simply, the perception is that the driver has a better view thanks to the higher seating position. (Or at least that's the feedback I get from SUV drivers I know more often than not)

[Wretched]

Originally Posted by stig_3754

Quite simply, the perception is that the driver has a better view thanks to the higher seating position. (Or at least that's the feedback I get from SUV drivers I know more often than not)

There is this but also, well from the perspective of my partner and her friends, the SUV much easier to load and unload kids out of, don't have to bend.

For me, I'd rather have a wagon, a Mondeo or Skoda Superb.

[Olbucko]

Even a poverty model Subaru Forrester would probably out perform the thing on a rough dirt track!