Do we matter to Ford?

[DJL351]

Hang on...... we have two different topics going here.

Ford - the brand and car maker
Dealer - the one that on sells the above mentioned.

If you buy a Sharp VCR from Hardly Normal and something goes wrong, do you take it back to Sharp or Hardly Normal?

Same goes with a car. It is the dealer that should be looking after the customer, not FoMoCo. Their job is simply to build the product.

The only voices Ford should be listening to are the ones coming from their dealers. (full stop)


As for fleet/Big Business sales v's Jog Bloggs.

Most fleet deals also factor in servicing too. For a dealer (and therefore Ford) they have a locked in income.

Joe Bloggs, buys one car, bones the dealer on the price, then fecks off only to be seen again when something brakes.
You want loalty from the brand..... it flows both ways!