Added-value Falcons pay back Commodore in kind (August 2008)

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It's started. From Carsales.com.au

Added-value Falcons pay back Commodore in kind (August 2008)

Words -
Ken Gratton


Ford is introducing retail incentives to bolster Falcon's sales -- and take some of the retail lustre off the Commodore

Special Value Pack (SVP) Falcons will go on sale in August and remain on sale during September. The retail initiative, which effectively amounts to discounting, came as a surprise, following Ford President Bill Osborne's mildly judgemental remarks last month.

"Blunting action" was the way Osborne described Holden's tactics to nobble the launch of the Falcon, by discounting the Commodore at entry-level and releasing 60th Anniversary limited edition models -- vehicle variants of a type which Ford would call SVP models.

It now looks like Ford will be doing a little 'blunting' of its own. The upcoming SVP models will be based on G6, XR6 and the Ute.

At $39,990, inclusive of on-road costs, the G6 model will feature the single-fuel E-Gas LPG system, Bluetooth and iPod integration, all as standard.

On the other branch of the Falcon model range 'V', the XR6 will also be priced at $39,990 driveaway, with 18-inch alloy wheels, Bluetooth and iPod integration included in the standard specification.

Even commercial vehicle buyers won't be left out. Buyers of the Falcon Ute will also land automatic transmission and the E-Gas LPG system for free.

Does Ford know something they're not letting on? Would Ford be planning a little 'blunting' for an upgraded Commodore with direct-injection V6 and/or AFM V8? We're waiting with bated breath...