ABC news: 'Creeping' motorists targeted

[balthazarr]

FYI, this article refers to the SA Government.

'Motorists who drive several kilometres an hour over the speed limit are being targeted in a State Government road safety campaign.

The campaign has been produced to counter a public perception that low level speeding, or creeping, is not dangerous.

The Motor Accident Commission says drivers double the risk of a fatal crash when they drive five kilometres faster in a 60 zone, and quadruple the risk when travelling 75 kilometres in a 70 zone.

The Commission's Andrew Daniels says the campaign is confronting.

"The Motor Accident Commission makes no apology for the confronting nature of this new campaign, it is designed the show the real impact that creeping can have," he said.

The Commission says not one pedestrian has been killed in the Adelaide city centre since a 50 kilometre per hour speed limit was introduced five years ago.

Road Safety Minister Carmel Zollo says the greatest potential to reduce road trauma lies with each driver easing their foot off the pedal.

"This campaign is about saving lives, it's about sending a message to people that creeping over the speed limit has enormous human and social costs," she said.

The campaign features road signs, bus shelter posters and radio, internet and television advertisements.'

http://www.abc.net.au/news/stories/2...13/2388894.htm

This is my favourite part:
'Road Safety Minister Carmel Zollo says the greatest potential to reduce road trauma lies with each driver easing their foot off the pedal.'

How about actually teaching people to drive, rather than just how to move the vehicle from A-B?

Or more enforcement of dangerous road behaviour like tail gating, changing lanes without looking, etc.?

I guess it's easier to drum it into people's heads that it is "speed" that kills... and therefore we need to lower speed limits even more, install more cameras, lower tolerances, higher fines, etc.