US Ford C-MAx Hybrid To Sell for les than Prius

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Ford Begins Taking Orders for C-MAX Hybrid – America’s Most Affordable, Fuel-Efficient Hybrid Utility Vehicle

• Ford dealers are now taking orders for the Ford C-MAX Hybrid, which will be
  more affordable than Toyota Prius v while achieving better fuel economy
  
  Class-exclusive technologies include hands-free liftgate, active park assist
  for easier parallel parking and next-generation SmartGauge® with EcoGuide
  to help customers increase their fuel economy
  
  C-MAX will launch this fall as part of Ford’s power of choice strategy to deliver
  leading fuel economy across its lineup while tripling electrified vehicle production capacity by 201

DEARBORN, Mich., May 17, 2012 – Ford dealers are starting to place orders for America’s most affordable and fuel-efficient hybrid utility vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies such as a hands-free liftgate, spaciousness for five passengers and cargo as well as the fun-to-drive character shared with well-handling cars including Ford Focus.

The C-MAX is a compact hybrid utility vehicle and the company’s first dedicated line of hybrids. The 2013 C-MAX Hybrid will be available this fall with a base price of $25,995 – approximately $500 lower than the Toyota Prius v’s base price.

The C-MAX Energi plug-in hybrid will follow later this year with better electric-mode fuel economy and overall driving range than the Prius plug-in hybrid.

“C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”

The C-MAX Hybrid blends fuel economy with performance, with projected best-in-class horsepower and torque along with Ford’s third-generation powersplit technology that allows for higher speed while in electric mode than Toyota Prius v.

C-MAX Hybrid benefits from 20 years of research and innovation behind the software and hardware technology driving it, with many of Ford’s almost 500 hybrid vehicle-related patents contained within.

That means that along with SYNC® with MyFord Touch®, drivers get class-exclusive features like hands-free liftgate (offering hands-free cargo access with a simple kicking motion), SmartGauge® with EcoGuide, regenerative braking and an advanced lithium-ion (li-ion) battery pack that is being used for the first time in a Ford hybrid.

C-MAX Hybrid – being built on Ford’s global C-segment platform – also benefits from a proven design and nameplate with more than 156,000 units of the gasoline version sold in Europe since its 2010 launch.

Room to move
C-MAX Hybrid is a compact hybrid utility vehicle jam-packed with features and room for five people and cargo.

The vehicle has a high roofline (63.9 inches) offering ample interior space and flexibility. C-MAX Hybrid offers 99.7 cubic feet of passenger space compared with 97 cubic feet in Prius v. The spacious C-MAX Hybrid also provides greater headroom in both front and rear seats than Prius v (41/39.4 inches vs. 39.6/38.6 inches).

For cargo, C-MAX Hybrid has 60/40 split-fold rear seats that easily fold flat with 54.3 cubic feet of space behind the first row and 24.5 cubic feet behind the second row.

Tech-savvy
C-MAX Hybrid features the company’s innovative hands-free liftgate, allowing for quick and easy access to the cargo area without messing with keys. A gentle kicking motion under the rear bumper opens the liftgate when used in combination with a key fob the user keeps in his or her pocket or purse that tells the car it’s OK to engage. The same motion can close the liftgate.

The vehicle also features the newest version of MyFord Touch to help inform, enlighten, engage and empower drivers. MyFord Touch offers multiple ways for customers to manage and control their phone, navigation, entertainment and climate functions through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs.

C-MAX Hybrid also offers the next generation of SmartGauge with EcoGuide. Designed to help drivers get the most from the C-MAX Hybrid, information such as instantaneous fuel economy can be displayed on the left cluster to help drivers more closely monitor how their driving behavior affects the vehicle’s efficiency.

The left cluster also shows Brake Coach, a feature that helps drivers optimize their use of the braking system so that driving range can be enhanced through proper braking techniques. In the right cluster, redesigned imagery of green leaves shows overall driving efficiency – as drivers improve their efficient driving, they are rewarded with more leaves.