Paul Gover "Ford's Inept Marketing Dept"

[DFB FGXR6]

Originally Posted by stevz

I'm sorry but I don't buy this. Mustang is 2 door which renders it impractical and useless for my needs and therefore gets crossed off my list instantly. Fiesta and Focus are glorified fwd buzz boxes and don't even come near matching the Falcon for performance or space. Chalk and cheese. Mondeo? Fwd rubbish. SUV's? No thanks.
Once Falcon is gone there is nothing that even comes close to replacing it in the rest of the range. Ditto with Holden, unless they bring in a US built RWD sedan.

Quite right. There sadly will be no direct Falcon replacement. But the Fiesta ST and Focus ST as well as Mustang provide something that Holden don't / wont? have, desirable performance options to keep younger buyers interested. I love Falcon's, I have 3, but many younger people have little interest in a large sedan or ute. And that's were Ford are in the box seat by offering smaller hot hatches, and a V8 Mustang for those want the sound and fury.

Another way to look at, Ford dropped the V8 and lost generations of buyers/fans to Holden who maintained a performance focus through racing and V8 Commodores. The tables are turning, with Ford set maintain the enthusiast buyer.