Falcon sales January

[DFB FGXR6]

From Caradvice -

“We’re very pleased with how the new model is performing, particularly at the retail [level], and that’s what we’re really going to focus on, really driving those retail Falcon and Territory sales. The feedback we’re getting on the new Falcon is very good,” Sherwood said


Sherwood says Ford Australia’s shift away from a heavy fleet reliance will hurt its sales numbers in the short term but will prove to be a much healthier business model moving forward.

“We’re transforming our business, we’re restructuring the way we go to market, and that’s an emphasis on retail sales. As we continue to do that, certainly you give up some of the higher-volume, less-profitable sales and your numbers don’t make headlines, but our focus really is on the retail customer and getting to a point where we create a sustainable business over time.

“It’s not going to always look pretty in the sales numbers but we are absolutely shifting to that model.”