Holden’s bold plan to ‘de-bogan’ its image, appeal more to Chinese and Indian buyers

[Windsor220]

Originally Posted by MethodX

Details.... in the end it comes down to product.
Ford need some exciting cars that sell besides Ranger...

Just call it GMH... as long as the product is good.

Fords product is actually ok. Ranger and Mustang are currently best sellers in their class. The Focus, Mondeo and Everest are all award winning. They have the RS Focus on the way. Ford has work to do marketing their small range but at least they have something to work with.

The problem with Holden is outside of the Commodore I cant think of anything off the top of my head that has been near the top of its class or won anything in the last 20 years. Its selling cars purely off the Aussie image which will be gone soon.