Ford Mustang posts lowest sales since it arrived in Australia

[guzzis3]

Mustang was always going to sell like hotcakes initially and die off.

Ford's mistake, despite huge clues like presales deposits, was under supplying the cars in the first year. If they had stuck to the initial pricing and had cars available they could have moved 30,000 in that first year or so. The problem with cars like the mustang is they then become yesterday's car when a new shiny thing comes along. If they do a major and worthwhile update then the buzz is up again, although it will never be like it was.

Australia is now in recession mode. Regardless of the official numbers most people believe there is one coming so discretionary spending has collapsed. Everywhere I go there are empty shops along the road. Our local baker shut up a few weeks back after decades in the area. Mustangs are toys not tools and that type of purchase falls most in this climate.

I'm thinking when I finally have to ditch the EL I'll look for a 4cyl convertible stang to replace it. Cheaper rego and a bit of fun.

2c