What about that Lemon Ute @ Bathurst?

[Genghis]

You don't go to that much effort to draw attention to the car if you haven't had a shocking time trying to get it repaired under warranty etc.

Manufactures enevitably have a lemon roll off the line at some time. It depends on the dealer whether it gets fixed or not.

I saw the same thing two years ago at Bathurst. Falcon with 'Lemon' signage all over it. What better place to air your frustration than at THE biggest domestic motorsport event off the year.

It's designed to embarrass Ford, not to make the guy who owns it look like a knob. He's spent good money on a car that hasn't lived up to what he believes it should have, so shout it from a mountain top.

It won't fix his problems. Ford (or the offending dealer) hasn't, but he feels better about letting everyone in on the fiasco.

It works because WE are talking about a 'lemon' we knew nothing about a week ago.