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Old 20-01-2007, 11:08 AM   #1
flappist
FF.Com.Au Hardcore
 
Join Date: Dec 2004
Posts: 12,077
Default Marketing ideas for FPV

In that there appear to be some major reshufflings at FPV I thought it might be an idea for we, the true believers, to elucidate our thoughts on how FPV might be able to increase market share.

My 2.2c (inc gst)

Merchandise:
The current merchandise is quite conservative and dated. The merchandising companies seem slow to react to new model or changes. I am still yet to see any Tornado product let alone Force.
The vehicles models are also limited. I am lucky. My current Typhoon is lightning strike with brembos so my little model that sits on the bookshelf is accurate. My GT-P was blueprint, I settled on a blue pearl one.
How many have not bought a model of THEIR FPV because it was not available. A littlr thing but sometimes an important one.

Driver Training:
How about an "advanced" course for second or third time owners. Yeh the course is fun but getting a bit repetitive.

Roadshows:
Take some of the demo cars out into woop woop. People actually buy cars in Mt Isa and Roma and Kalgoolie you know. Hint: If you leave the CBD of Melbourne or Sydney there actually aren't dragons waiting to eat you.......

Advertising:
Television advertising is BLOODY EXPENSIVE and not the be all and end all. All the randomly placed HSV, Mitsubishi, Toyota etc. television ads have not convinced me to buy any of their products. Advertising during V8SC or other events get more of my attention.
Some have stated thet there are no FPV TV ads, there are up here. The regional FPV dealer runs them on and off.

Sport:
We have FPR and Drift6, why not have other teams at the lower levels. Yes this can be expensive but a Typhoon set up for drag racing seems to be fairly easy to build and there are many many regional meets where the FPV team could compete in class events.
FPVs in targas etc could have their results detailed on the website together with future events.

Web interaction:
Yes I am aware of the term "raincoats" and often it is appropriate but there are also many many enthusiests who because of geographical issues can only communicate with other FPV enthusiests via this medium. Turn up of AFF or XR6T or whatever occaisionally. I am very sure FPV is welcome here.
Start your own forum on fpv.com.au maybe.

Product development:
This is a totally separate area, I am sure that there are millions of experts ready to tell you how to make better cars. This time I will not.

Anyway the point here is to try and help our favorite marque continue. I hope that if one idea from my or any of the subsequent posts is concidered or even actually used then we will have contributed and that is what is inmportant.

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