Falcon Advertising Ideas ? (Free for FORD to use)

[phillyc]

Originally Posted by Russell

The Focus "FACTS" ad proves that Ford AUS marketing can get it oh so right. Now to try to transfer that same ad to the Falcon while making it different but the same.

This is a great ad. About time Ford grew some balls. They have a great product range but poor sales.

I emailed Ford several months ago, suggesting that they attack the opposition by providing FACTS about the models and how they are better than they're competitors. I feel they might have actually listened!

Toyota and Holden continually bag out Ford (albeit not always directly, but more so in the latters case directly) and so Ford should return the 'favour'.

Whatever the class, Ford should highlight the strengths of their vehicle and negatively position the leading 3 competitors in each segment.