Another Will Ford Bring It Here.Fords MyKey System

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Ford's MyKey system to let parents censor teens’ car radio
BY BRENT SNAVELY

Technology that can block out explicit satellite radio channels such as Howard Stern and Playboy Radio.



The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across most Ford and Lincoln vehicles.

“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” Graydon Reitz, Ford’s director of electrical and electronic systems engineering, said in a statement.

The technology works by screening out more than a dozen channels labeled by Sirius Satellite Radio as “explicit” and will be part of Ford’s MyKey system.

Sirius XM Radio could not be immediately reached for comment. According to its Web site, the company already allows customers to block channels with explicit programming by calling a toll-free number and requesting a family plan.

Launched in the summer of 2009, MyKey is standard on most Ford cars and trucks in North America.

MyKey is designed to help parents encourage safe teen driving habits. The programmable key can limit a vehicle’s top speed, the volume of the audio system and can mute the radio until the driver and passenger put on their seatbelt.

Ford said a recent survey revealed that nearly 60% of parents with teens said they view a feature that can block adult radio programming as important.

“Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey,” Reitz said in a statement.