How would you fix up Ford Marketing?

Every now and then, it pops up about people not happy about "You'd be popular too" Ford Marketing and that Holden's better in this department. I think Holden has the "Aussie Mantle" in its hands, for various reasons seems to be a stronger Aussie brand than Ford locally.

One of the challenges is for Ford to maintain volume with larger cars, a bit of a challenge with higher fuel prices tempting some into smaller cars. Admittedly, I'd say that new models that have just been launched/are going to be launched in the next year should help stimulate the segment. But Ford still aren't particularly strong in small cars - if look at Holden & Toyota's main volume advantage over Ford, it certainly does have a bit to do with the smaller segments. Arguably, Ford has the best product in those segments though, but average John and Jane probably don't realise it.

It's not just ads, as popped up in another thread on the XR8 - pricing can be an issue too.

Just interested - what would you do to fix it, how would you improve it?