MARKETING PROPOSITION TO FORD! Come on... HOT HATCHES!

[Teki04]

Maybe Ford Aust should focus more about cars for image. I remember hearing about Suzuki Swift GTI: "Although it accounted for only 10 per cent of sales, it is the car that is remembered and everyone wants to know when Australia will get a new one to go with the all-new Swift that has been racking up record sales".

Ford has to start somewhere.... and i think it should be with the Fiesta ST, and the XR5T.... both great HOT hatches waiting to give something to the Australian Market. Holden did so with the Barina SRi and Astra SRi Turbo. I think it is Ford's chance now!

Taken from Carsguide:

Gorman says Ford must do better with its small cars because the Focus and Fiesta have lagged behind their rivals, despite the quality of the cars.

"It has been a year of lost opportunity in the small-car market. That has been our failure. We haven't got up to speed quickly enough," he says.

"Fiesta has been a good product for us," he says.

"The private buyer is really providing the growth. And the vast majority of that is in small cars.

"The segment is the biggest it has been at any time in history. We have to pick up the game."

This is after they dropped the price of the Fiesta with $1000 cashback till the end of the year, to get rid of 1000 Fiesta's in stock before the new model is out.

Maybe they should get the right product here, market a SPORTY version, and see what happens. I think they failed misserably with the terrible German ad.... Because, if you notice, although lately they have been dropping prices and giving free stuff with the Fiesta for a while, the number they sell hasnt really been increasing. Im sorry, but cheapening the image doesnt make it better.

Swift sales are ragging, and their base car still begins at $15,990! With the S at $17,990!