Ford and utes

[OzJavelin]

Dropped my AUII ute into the local Ford dealer this morning for a service. Same as every other time I'm sitting in there waiting, there is a LONG line of utes in for servicing; mainly workman's utes, tradies, etc. Always far more utes than anything else. Ford still seem to own the "real ute" market. Many people many poo-poo that, but to me it's a sign of their reliability and value-for-money. When I drop my SV8 into Holden for servicing, all I generally see are Commodore sedans, and maybe a few Berlinas, Calais, etc. Holden might make more money per-unit selling sedans and whatnot, but Fords dominance of the ute market is kind of reassuring to me .. something they do well.