Should Ford drop the FALCON nameplate...?

[in_xcess]

A general thread to take the '2016' debate in an alternative direction.

As Ford tragics, is it the FALCON name we're wedded to or the car itself?

We see with the FG that Ford has moved to drop names and embrace the Euro trend of letter/number (we saw it first with the G220 and now have the G series) - one can speculate it's a move to drop the Falcon word from the line up and give model a more prestige image rather than taxi and fleet. If you have an FG you'd have to look hard to find a Falcon badge.

How would you feel if we still had a Ford in the range that was RWD (or AWD), sedan, ute, etc., comes in 6 and 8 cylinders (and even ecoboost 4), came as a GT (this should spark debate) but wasn't called Falcon?

We know the TAURUS nameplate won't sell here (does Ford?) but if it wasn't a Falcon, what would/could/should it be?

Let's face it, it is American originally and Territory has proved new, local nameplates are doable but is it doable for Falcon? Will buyers return to that style of car if it went through a rebrand.

Does it matter, is the Falcon, Commodore, Camry history anyway?

I'm just watching the V8s... Can't see the word FALCON anywhere on cars or in track advertising. I'll watch all day and bet I won't see an TV ad for Falcon!

To sum up, if it came down to it, do we lose the model or lose the name?