Should Ford drop the FALCON nameplate...?

[Nikked]

Originally Posted by Luke Plaizier

Brand awareness is an expensive exercise. Nissan found that out and brought back the Pulsar name. Even Ford knew that the Taurus was a known brand and brought it back.

If we're going to see a 4 Door Mustang, then if anything, the Falcon name should stay. If we're going to see an imported Taurus, then given the even poorer reputation of that name in Australia, the Falcon name should stay.

if we're going to see the Mondeo/Fusion replace the Falcon, then that name is known, and Falcon can go.

But it would be a real shame to lose one of the longest running nameplates in the world.

Lukeyson

Yep...and really, what else would you call a Falcon like car?


I'd rather see the money that would be used on a name-change (market research etc) used towards improving the Falcon image.