Should Lincoln come to Australia?

[flappist]

Originally Posted by 4RD4TW

I don't seem to be able to stress enough that we're talking about Lincoln here, not Ford or FPV or Tickford or anything related to FoA products or branding at all.

Unlike the examples given, Lincoln isn't a trim level, it is a completely focused brand [now] with focused products - from a marketing standpoint alone this opens up so many opportunities to create a position and identity in the marketplace that Ford or FPV could never achieve with a Falcon or Territory based product - no matter how good the product is in reality, the marketing behind it can only really be in addition to other Falcon products.

You mean FORD Lincoln, like Ford Mustang, Ford Couger, Ford LTD, Ford Fairlane, Ford Galaxie, Ford Landau, Ford Probe, Ford Taurus.........