New figures shed light on declining Falcon sales

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New figures highlight the decline in the Falcon’s popularity, which was a major factor in Ford’s decision to end Australian production.

Ford announced last month it would stop making cars in Australia in 2016.

The latest Roy Morgan Research automotive data shows there are 164,000 people in the market for a new Ford in the next four years, not including fleet, government or rental buyers.

Back in 2008, there were 190,000 people in the market for a new Ford.

Roy Morgan Research general manager of consumer products Geoffrey Smith says that equals a 15 per cent volume decline.

"The profile of the market is changing, and that the number of people who are interested in buying a Ford, who are also interested in a Falcon is changing," he says.

"So we're seeing two things happening - we're seeing amongst all people who are interested in a Ford, back in 2008 nearly half of them wanted a Falcon, now it's less than 30 per cent [who] want a Falcon."
http://www.abc.net.au/news/2013-06-1...ction=business