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Old 15-06-2013, 11:37 AM   #1
Guzz226
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Join Date: Dec 2011
Posts: 495
Default Carefactor for enthusiasts?

http://www.v8supercars.com.au/news/f...n-s-fpr-future

Dear Bob Graziano,

I would ask that you think long and hard about this decision.

Poor decisions a few years ago saw 888 switch panels to Holden -had Ford kept funding to that Team up the cherished blue oval badge would still be dominating in the Commodore Cup series.

Instead they walked when FoA cut funding - and in doing so Ford handed Holden sustained success they could not achieve by themselves. So you saved a few $$$, but it cost you a lot more than it saved in terms of exposure and success. Whilst that decision was not made on your watch, it is vital to learn from it.

The stakes are even higher this time! The enthusiasts that blindly follow your brand are hurting:
- There are only a handful of Fords left in V8 Supercars. Other options abound with other brands looking to join - will there even going to be Fords at all next year to watch?
- There is still a lack of clarity on your future FPV GT plans eg 2014 model update?

At risk is a core group of repeat customers, spanning multiple generations - do you even care?

Whilst I understand the Falcon decision makes sense economically, it is time to start listening to your customers before you cause further damage -afterall I assume you intend to keep us and transition us over to your 30% increase in models - that won't happen if you stuff it further over the next 3 years as who will buy them if you kill your core?

You need to start doing some positive things now before you do further damage to your brand.

Geez, even Nissan do a better job of looking after their fans! (And they are a 100% importer like you are wanting to be).

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