Superbowl 2005 ads

[wulos]

As Ford US are sponsoring the pre game entertainment for this years(this weekends) superbowl. They have prepared 2 advertisements to be shown(along with numerous other 'short grabs')
As most people would no doubt be aware - the US takes its superbowl ads quite seriously - so what have ford prepared then.
Ford isn't launching the high-profile Mustang Convertible until spring - for obvious reasons. But the Super Bowl's mid-winter timing provides a perfect context to illustrate just how difficult it is to resist the call of the road when you can drive a Mustang GT Convertible.
GREENLIGHT.
"Green Light" takes viewers to a stark, snowy landscape in the middle of nowhere. A red Mustang GT Convertible, top down, waits at the middle of an otherwise deserted intersection. The stoplight is green. A police car pulls up behind it and waits for the Mustang to move. The policeman sips his coffee, then after a few moments, gets out of his car. Ticket book and pen in hand, he walks up to the Mustang. He greets the driver with a "Hi, ho. Sir, you have a green light, you know."
There's no response from the driver, who continues staring straight ahead with a happy smile on his face. He's wearing sunglasses and is dressed in a bright Hawaiian shirt. The policeman taps him on the cheek with his pen. When it clicks against his skin, the policeman pries the sunglasses from the driver's face - he's frozen solid. The voiceover tells viewers, "You just don't introduce a convertible this irresistible in the middle of winter. Coming this spring, the 2005 Mustang Convertible." The 60-second spot ends with Ford's new divisional theme line, 'Built for the Road Ahead.' "Mustang is an iconic brand that requires iconic advertising that's head and shoulders above the field," says Marty Collins, general marketing manager, Ford Division. "You can't do a traditional ad for a car like this."
- and this -
Ain't Goin' in There
Are you tough enough to challenge F-Series? The familiar Western shoot-out scenario gets a clever new twist in this 60-second spot that shows 'Built Ford Tough' not only applies to Ford trucks, but to their drivers, as well.
ROADHOUSE.
"Roadhouse" begins on a desert highway as a coyote runs across the road. A family of four riding in a sedan tries to appear calm and nonchalant as a convoy of rough, menacing looking motorcycle riders advances on their vehicle. The gang passes the sedan on both sides, with riders pausing briefly to grin at the passengers in the car holding their breath.
The gang pulls up to a roadhouse and stops. The lead rider puts his boots to the ground, removes his sunglasses and stares toward the roadhouse. His expression changes. We see the riders appearing more timid as they size up several Ford F-150 and Super Duty truck grilles 'staring' back at them menacingly. "I ain't goin' in there," says the leader. "Salad bar's better up the road," says another rider. The gang rides off. When the dust settles, viewers see a lineup of eight Ford trucks parked out front of the roadhouse as the voiceover says, "We don't just make our trucks tough - we make you tough." The 'Built Ford Tough' tag punctuates the ad.
"Only F-Series could do an ad like this," says Collins. "No one besides America's undisputed truck leader could credibly send the same kind of message on toughness."