Chrysler 200C Might be Coming

[csv8]

Chrysler is all but certain to have another crack at the mid-size market in Australia.

It’s last attempt with the Sebring sedan and convertible was a fizzer, but as buyers continue to shift away from traditional large cars into more efficient mid-size sedans the American brand is looking to get back in on the action.

It will reveal an all-new 200-series sedan at the 2014 Detroit motor show in January, based on the same front-drive architecture as the Alfa Romeo Guilietta hatch and Dodge Dart sedan.

And Chrysler’s Asia-Pacific product planning manager, Steve Bartoli, told Drive the timing - and the product - are right for another shot.


“The D [mid-size] segment is the biggest in the world in terms of revenue return – not necessarily volume - which makes it easier for it to be available in other markets.

“So that is something that is very attractive to us [for Australia]."

He wouldn’t give away too many details on the all-new car bound set to debut at Detroit, but Drive spotted a number of prototypes running around Chrysler’s Auburn Hills headquarters this week.

The pre-production mules were largely camouflaged to cloak the front and rear styling, but they clearly showcased its swoopy roofline and proportions, which will position it as a genuine rival for the likes of the Mazda6, Toyota Camry and new Ford Mondeo.

Being based on the Dart/Guilietta, it is expected the 200 will be powered by either an Alfa-sourced 1.4-litre turbo four cylinder, the Dart’s 2.4-litre naturally-aspirated four or the company’s venerable 3.7-litre V6. Being predominantly designed for the American market, it is unknown whether a diesel engine will be available.

However, it is almost certain that all models will have the company’s latest nine-speed automatic driving the front wheels and helping to reduce fuel consumption.