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Old 15-01-2014, 03:41 PM   #1
Focused
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Join Date: Dec 2005
Posts: 446
Default Good job Ford marketing!

You don't need to look far to see us Ford fans bitching and moaning about Ford's marketing effort so I thought it would only be fair to complement them when it's due.

Some of you may have experience Ford's outside driving event at he Syd motor show last year? I thought it was great and it was very popular. Well Ford are doing what appears to be a similar thing in Melbourne (near Jeff's shed, where the car show used to be) starting this Friday and running until the 2nd of Feb.

It's great because it get's everyone's attention (driving a Ranger up a steep 45ish degree ramp onto a shipping container will do that), it gets people into Ford cars (and hopefully pleasantly surprising them when they find it's nothing like the last BA XT taxi they were in) and it's all raising money for a good cause (breast cancer foundation).

Check out Ford's website: http://www.ford.com.au/smartdrive?in...martdrive_home
or Ford's facebook page: https://www.facebook.com/events/227448617379128/

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