High-tech All-new Commodore Ready To Take Australia By Storm

[Sabantien]

Originally Posted by Bossxr8

Bogans probably make up half of their buyers, not sure why they are trying to move away from that, when a lot of non-bogans avoid Holden because of the bogan stigma with the brand.

They would be better off switching to Chevrolet and leave the Holden badge in the past where it belongs.

Exactly, but I do recall an article about it a while ago.
Which is why I don't get why they didn't kill off Commodore.

Even if they want to keep Holden (which I reckon will die off soon enough anyhow), they could have marketed the Insignia as euro luxury to appeal to a new audience. Instead the keep the name with a stigma and alienate pretty much everyone.