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| The Pub For General Automotive Related Talk |
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03-09-2018, 01:18 AM
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FF.Com.Au Hardcore
Join Date: Jun 2010
Location: Melbourne
Posts: 1,597
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Read an article on The Australian website about Fords problems in Europe.
The article was from the Times UK. Ford has too much capacity in Europe, fixed cost base too high, making cars in Germany which is the most expensive country in Europe to make cars. Ford has lost work that it did for Jaguar and Volvo.Cheap finance deals have enabled the Mondeo buyers into a Benz, etc. 2001 in the UK Ford had 19.2% of the market, last year it was 11.2%. Audi, BMW and Mercedes each now have over 6% of the UK market. Part of its problem is that Ford forgot to make cars people wanted to buy. Too late on the SUV bandwagon. Too many showrooms and dealers in the UK. Ford has two large engine plants in the UK, Brexit with possible tariffs and diesel in freefall the future does not look good. The options appear large scale redundancies or follow the General and offload the European arm if a buyer can be found. |
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How the wheels came off Ford
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