RAM 1500 Diesel now available

[Franco Cozzo]

Apart from the MY19 RAM 1500’s new ‘high viz’ badging, the updated RAM 1500 V8 Express also gains a reversing camera and Trailer Brake Control, but the diesel won’t be available in entry-level Express form, which like the bigger RAM 2500 Laramie gets a longer (6’4”) tub – up from 5’7”.

That’s because – contrary to expectations -- the majority of demand is for more expensive Laramie versions, which account for about 60 per cent of RAM 1500 sales.

And while there’s bigger demand for the RAM 1500 in cities than rural areas, where more RAM 2500s are sold, Stewart said diesels will account for only around 10 per cent of RAM 1500 sales.

“Diesel will be a very small percentage of our [RAM 1500] sales,” he said. “It will appeal to a certain part of the marketplace.”

https://www.carsales.com.au/editoria...leased-119237/

RAM Trucks Australia has sold more than 1000 RAM 2500s since January 2016, more than 1500 RAM 1500s since July 2018 and will notch up 3000 total sales this year.

Solid demand for an expensive converted product.

Makes sense that they are predicting small market for RAM 1500 diesel, its pretty underpowered for its size, you'd be better off going one of the 6 cylinder or Hipo variants of the Thailand specials as the RAM 1500 diesel is weaksauce on power and torque for the vehicle size.

Obviously the appeal of the American utes is their size and decent engine options - 291KW V8 in the RAM 1500, pricing is on point at $79,950.