In 2023 ... we'll (Ford) spend more on EVs than we will on ICE

[whynot]

Interesting the pivot by Ford to EV. I am really interested in the F-150 lightning, but not expecting it here soon. With its ability to be a power pack on wheels, it might the ideal car for the urban tradies. Also interesting in how Ford are getting orders for the F-150 Lightning from non-Ford buyers.

Extract from Detroit News article below

https://www.detroitnews.com/

For the first time in its 118-year history, Ford Motor Co. plans to spend more on electrified vehicles than it does on internal combustion engine vehicles starting in 2023, an executive said Monday.

Speaking at an event hosted by the bank Barclays, the Blue Oval's chief operating officer for North America, Lisa Drake, mentioned the 2023 timeline while discussing the automaker's investments in electric vehicles. Earlier this year, Ford said it was increasing its investments in electrification to $30 billion through 2025.

"In 2023 ... we'll spend more on EVs than we will on ICE," Drake said. "We've been over the moon about the success of Mach-E, and the F-150 Lightning, by bringing in over 70% new customers to the Ford brand. What that allows us to do is, now we have an opportunity not only to lead on our ICE business, but also in the EV space with F-150. So our aspirations are high."

The Dearborn automaker is in the midst of fielding its first wave of electric vehicles. It launched its first all-electric vehicle, the Mustang Mach-E SUV, late last year. It will launch an electric version of its popular Transit van later this year. And next year, it is slated to launch a battery-electric version of the F-150 pickup truck, Ford's cash cow and long the best-selling vehicle in the U.S.

Those offerings are reflective of Ford's strategy of electrifying its most popular and iconic nameplates — a strategy that has had some early success in terms of Mach-E sales and reviews, and reservations for forthcoming EVs.

"The demand for our first round of high-volume EVs clearly has exceeded our most optimistic projections," Ford CEO Jim Farley told Wall Street analysts last week. He reported that F-150 Lightning has drawn more than 120,000 non-binding reservations, with approximately 75% of those potential customers coming from other auto brands.