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15-07-2022, 04:44 PM | #11 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,412
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Quote:
Saving $3 million, stingy cheapskate A-holes to the bitter end…. https://www.motor1.com/news/595701/f...cle-brochures/ Ford Ends Print, Digital New Vehicle Brochures Starting July 1 Budget constraints and the enduring chip shortage are to blame. Jul 01, 2022 at 1:23pm ET 0 By: Christopher Smith Listen to this article Update: A Ford spokesperson confirmed a notification was sent to dealerships recently regarding the elimination of new vehicle brochures, and offered this statement: "We are modernizing our shopping solutions and creating more digital experiences for our customers on Ford.com." New vehicle brochures have been a staple in the auto industry for decades, but that long tradition could be coming to an end at Ford starting July 1. The automaker is reportedly ending the creation of brochures in both print and digital format, leaving Ford's official website as the only source for current vehicle information. Ford sent a communication to its dealership networkin the waning days of June announcing the change, according to Cars Direct. The letter allegedly cited budget constraints and the enduring microchip shortage as the reasons for the decision. Errors in print brochures for the Mustang Mach 1 resulted in hefty fines and payouts of over $3 million from Ford last year in Australia. Brochures mentioned features on the car such as adaptive cruise control, rear parking sensors, and the Torsen limited-slip differential, but those items aren't offered on Mach 1s sold in that part of the world. Aside from the payout and a hefty fine from the Australian government, Ford had to incur the costs of reprinting brochures four times before all the details were sorted out. |
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