Ford Ranger - milking the cow for every last drop..

[prydey]

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.