Nice to see Ford marketing finally put the boot in!

[phillyc]

Originally Posted by brownie79

I think the problem is what Holden internally define as real world conditions. Maybe they should come up with a test route that includes city and highway driving and then run equivalent cars from both sides to put this to rest.

Given they will lose it will never happen

The Bathurst test was in many ways similar to driving around Sydney. It's a very hilly place, and you wouldn't better 60kmh average. Probably 40kmh.

GMH responses about real world conditions was a nothing, bulldust comment.

[phillyc]

Originally Posted by Bossxr8

Burela's like an attack dog. Love his work. Ford desperately need to go on the attack and steal back some sales.

I'm proud of Ford for doing it. They've used FACTS for their advert instead of fluffy BS.

[Rodp]

Originally Posted by phillyc

The Bathurst test was in many ways similar to driving around Sydney. It's a very hilly place, and you wouldn't better 60kmh average. Probably 40kmh.

GMH responses about real world conditions was a nothing, bulldust comment.

Considering I've driven around Mt Panorama and Sydney traffic (4 hours today), I don't see any similarities at all other than what you drive on is predominantly black.

Trip computer today said 29kph average and that included a 110kph jaunt on the M5.

[JPFS1]

Here's what Marin is saying internally...

Ford team,

You may have noticed a lot of noise of late from Holden about their new engine on the Commodore, which they claim to be superior to our Falcon petrol engine.


Well the team at The Age have done the tests and the results are in: Falcon still trumps Commodore in the fuel economy stakes!

Just recently The Age compared the fuel economy of a 6-speed auto G6 with that of a 6-speed auto Berlina over 1000km at the famous Bathurst track. Whilst on paper, the Berlina's fuel economy was better than the G6 (9.3L/100km vs. 10.1L/100km), the test results themselves told a very different story:


"There’s no way to sugar-coat it. The Commodore was thirstier. Despite the new direct injection technology, the Holden’s new 3.0-litre engine used 11.09L/100km of fuel…. That’s not only 19 per cent more fuel than its official claim but 10 per cent more than the Falcon (10.02L/100km)"

The link to the full article is below and I urge you to read it, share it, and tell everyone about it.

www.drive.com.au/bathurst

To spread this awesome news, we will be leveraging these results in National press, online, and via a host of dealership collateral material. A copy of the press is attached.

This is a fantastic win for Falcon and great endorsement for what we have known all along, Falcon is a winner!



Marin.

[Swordsman88]

Originally Posted by JPFS1

Here's what Marin is saying internally...

Gee....they really are getting serious.....

Speaking of serious...i noticed your posts RE the Coyote Rumours JPFS1. I wonder what they will do RE fuel burn with that motor too (not that it is critical to that market)...given the BOSS basically matches the supposedly great AFM V8 i'd say coyote will show another noticeable improvement.....

[quirdan]

Originally Posted by Boss315

Think you got me there. The initial report on the challenge stated that Ford would be running an XR6, but on the official site it's a XR6T. Very disappointing, it would have been good to see how the 4.0 I6 compared to the 3.0 V6 SIDI in an independent test. If anything it's omission as an admission that the 3.0 would have outperformed it. In that case, today’s ad is opportunistic at best.

Isn't the idea behind the competition to go for the best improvement in terms of percentage over the combined ADR?

Therefore, Ford would achieve a higher result entering their Turbo instead of their N/A engine. The Turbo has a higher ADR fuel consumption figure but would use the same as the N/A cruising at a constant 100/110, therefore by using the Turbo engine, Ford are maximizing their result.

[Kenaz]

Originally Posted by irlewy86

At this rate I wouldn't be suprised if this Ford's next press release.

Apart from being the hard a%$ed boss of FoA, here are some other facts about Marin Burela.

1) Marin was born with 6 testicles, all in a straight line and perfectly balanced.

2) Marin doesn't sleep, he idles.

3) Marin believes stereo's are fitted under the car. They carry hot gasses from the engine to the back.

4) Marin is rated to carry 1 tonne.

5) Marin spent some time in Italy, the Italians refer to at fondly as "The Renaissance"

6) Marin can do donuts..... on a tricycle.... while carrying a tonne.

LOL! Love it, especially no. 1

[Gaz]

Ad is yesterday's paper to for the Mondeo wagon

"Whose most likely to leave the Holden sports wagon (omega) in the shadows?"

"Ford of Course"

then had the feature list including (from memory)

cargo space
cargo weight (690kg v 480kg or something?)
voice control
bluetooth
auto wipers
front parking sensors
dual zone CC
drivers knee airbag
usb audio


http://www.ford.com.au/servlet/Conte...=FOA&i1=4&i2=4

[R-Design]

The Mondeo argument is strong from a logical point of view, but I think Sportswagons aren't purchased based on logic.

I tend to think people who buy Sportswagens are those who want a Commodore that's a little different as opposed to wanting a wagon per se.

Besides, how many private buyers would pick up an Omega anyway? I can't see this strategy having too much of an impact. Good to see them pushing though.

[Polyal]

Have you guys seen the comeback by holden recently (I think its recent). A black commy SIDI going past what looks like a mazda 6 or mondeo and the line was "more economical than a 4 cylinder".

It just went on and on with crap and all i could do was laugh and yell lair at the TV...My missus made a good point though.

"They might lie but they make good adds". That sums it all up.

[TUF_302]

Finally Ford have grown a pair!! :

[GK]

I saw that ad yesterday. Another good one by Ford.

Advertising is what you need to spend big on to try to change market perception. I hope they keep at the current sort of ad campaign.

With the product line up on the improve, we'll have to start making up some ground on the others soon. Well at least I hope so. LOL!

GK

[Escort_RPDriver]

i looked to see if this was posted already os sorry if its a repost its a FG Falcon add in todays paper.

[theboxmike]

Great ad! That's a real kick in the nuts to holden

[dave351cid]

cool.
a suttle punch in the fuel tank.

[Iggypoppin']

Love this ad, they captured the G6 from a great angle.

[Brute6]

Its a brilliant ad, hits Holden where it hurts, but unfortunatley the general public just look for the badge. The Falcon is so far above the Commonwhore is so many areas, but so many people just buy the Commy cos its a Commy??? :

[ieatsports_cars]

well done ford, marketing

[Professor Farnsworth]

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