|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
03-10-2008, 10:14 PM | #31 | |||
FF.Com.Au Hardcore
Join Date: Mar 2005
Location: Newcastle
Posts: 3,246
|
Quote:
I emailed Ford several months ago, suggesting that they attack the opposition by providing FACTS about the models and how they are better than they're competitors. I feel they might have actually listened! Toyota and Holden continually bag out Ford (albeit not always directly, but more so in the latters case directly) and so Ford should return the 'favour'. Whatever the class, Ford should highlight the strengths of their vehicle and negatively position the leading 3 competitors in each segment.
__________________
BA2 XR8 Rapid M6 Ute - Lid - Tint -18s 226.8rwkW@178kmh/537Nm@140kmh 1/9/2013 14.2@163kmh 23/10/2013 Boss349 built. Not yet run. Waiting on a shell. Retrotech thread http://www.fordforums.com.au/showthr...1363569&page=6 |
|||
04-10-2008, 06:07 AM | #32 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: The Shakey Isles
Posts: 3,428
|
Ford NZ latest marketing idea for the FG
Quote:
|
|||
04-10-2008, 09:52 AM | #33 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
|
|||
04-10-2008, 09:54 AM | #34 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
|
|||
06-10-2008, 05:44 AM | #35 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Quote:
|
|||
06-10-2008, 10:50 AM | #36 | ||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
|
Maybe some competitions such as Mazda have every year which the winner gets to drive various Mazdas around the Broadford track. All I had to do was write a few words about their range and next minute the wife and I were driving their best products and also got a hot lap with Dick JOHNSTON in an RX8.
Also they need to discount, incentives like Holden have with fuel offer is only worth around $1500 in reality, but sounds a whole lot better. And market the hell out of them. The greatest issue I believe Ford have and will spell their doom, is that those truly in control are in the USA and don't care.
__________________
2021 Focus ST-3 Mountune Enhanced |
||
06-10-2008, 11:24 AM | #37 | ||
Regular Member
Join Date: Dec 2006
Posts: 256
|
http://www.youtube.com/watch?v=PLXKxZMcz-I
this made the commercial a bit better
__________________
And why do they import holdens, Because we dont want them here.. |
||
10-10-2008, 10:59 AM | #38 | ||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
I was at Winford (my local) with my 2.2 yr old BFII Ghia, getting a 390K service).
I am a slightly overweight 40+ male in the IT profession. You would think I am a prime candidate to rollover my lease (Ford Credit) onto something new. I asked if they could drop me home in a G6E. They could not (there were two registered on the Lot) The receptionist who dropped me home in the Focus commented that she had gone to the Dealer Principal and asked if they could give her some FOCUS brochures to hand out in the Focus she drops people home/station in - she said they did not do this. She had also been declined when she asked for a Clean New demonstrator be regularly available matching the model/spec of the car being serviced - Kinda makes sense to me. Now they have demonstrators, of many models - why not use the 'lift home' as a sales pitch ? FORD - you need to fix your dealer network. |
||
10-10-2008, 03:39 PM | #39 | |||
Padawan Learner
Join Date: Jun 2008
Location: Waterford
Posts: 368
|
Quote:
__________________
Daily: 01/12 FG MkII G6 ECOLPI Your fronter manoeuvres with the eloquence of a fiery wall of disintegrating fuselage...
|
|||
10-10-2008, 03:54 PM | #40 | |||
AusMotorsport
Join Date: Dec 2006
Location: Melbourne
Posts: 581
|
Quote:
On a positive note, the new Ford Aus head honcho has publicly stated that Ford need to work on their marketing - that admission is a great start! Mixing some decent tech stats with BFT style could be worthy? |
|||
11-10-2008, 10:53 AM | #41 | ||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
|
i didnt get to read all these posts but they seem prety good especially the first one. i think simply they should at least focus on the falcons ability on factory gas option, to have better or equal fuel ecconomy as a corrolla. Thats a huge marketing angle seeing as the car is bigger faster safer by a country mile an yet as cheap to run.....go figure ford
|
||
13-10-2008, 01:54 PM | #42 | ||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Hmmmm
I was at Bathurst for the race. I do not remember a Ford ad. There may have been one - but it did not stand out to me. There was a holden tortes-wagon one |
||
13-10-2008, 02:09 PM | #43 | ||||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Barossa Valley, South Australia
Posts: 3,381
|
Quote:
Quote:
That's what I believe Ford should be doing is touting the LPG option. It's cheaper to run and in these times of rising fuel costs, why not advertise that?
__________________
Cheers, Sam. |
||||
13-10-2008, 09:43 PM | #44 | ||
FG GT
Join Date: Feb 2008
Location: brisbane
Posts: 485
|
It really does not take much to come up with a great ad with three Ford Bathurst win in a row.
|
||
14-10-2008, 12:13 PM | #45 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Quote:
Edit any of the existing Finger Ads Ensure reference to 5 star NCAP is there. Add a still, or 2-3 sec video clip of the victory scenes of each year evenly spaced in the ad. (3 one for each year) Make no reference to the races in any other content of the ad. At then end put the 333pete shot from the Ford Website (no sound), then the Ford Logo |
|||
14-10-2008, 06:55 PM | #46 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,799
|
Maybe they could have some sort of 3 deal going (just tie it in with their existing deal).
Like 3 extra's on a standard car (I know they're throwing in extra's in regular models). Or a special price on 3 models (Falcon, Terri and Focus). Just play on the number 3. At least they could celebrate the victory and advertise the models at the same time. Just a thought.
__________________
Daniel |
||
14-10-2008, 08:16 PM | #47 | ||
Falcon RTV - FG G6ET
Join Date: Mar 2007
Location: In Da Bush, QLD
Posts: 31,611
|
__________________
BAII RTV - with Raptor V S/C. RTV Power FG G6ET 50th Anniversary in Sensation. While the basic Ford Six was code named Barra, the Turbo version clearly deserved its very own moniker – again enter Gordon Barfield.
We asked him if the engine had actually been called “Seagull” and how that came about. “Actually it was just call “Gull”, because I named it that. Because we knew it was going to poo on everything”. |
||
14-10-2008, 09:19 PM | #48 | |||
FG GT
Join Date: Feb 2008
Location: brisbane
Posts: 485
|
Quote:
|
|||
15-10-2008, 07:24 PM | #49 | ||
Starter Motor
Join Date: May 2008
Posts: 22
|
Lets hear some ideas that Ford can use in their advertising.
Ford have just won Bathurst for the 3rd time and still no commericals to tell Australia. How about an ad showing the winning car going around Bathurst and then transforming it into a road car while adding how good the Fords perform. or Stating that Ford is the longest car manufacturing company is Australia. or That it has the best towing capacity and uses lest fuel the the bomberdore. For me I feel that the Ford ads lack passion so lets have your ideas. : |
||
15-10-2008, 07:27 PM | #50 | ||
460hp + manual = fun
Join Date: Jan 2007
Location: eastern, melb
Posts: 1,140
|
also another thing ford should try selling more...
who cares about litres per 100km.... $ per 100km is what the real measure is... e-gas falcon so much cheaper to run per 100km who cares if it uses 13litres per 100km instead of holdens 10 in the omega (all examples not actual figures) when gas is 1/2 the price of petrol!
__________________
BA XR6 turbo, blood orange, 6 speed , mal wood option 3+ clutch, fg gt style 19's , xr8 bonnet, no spoiler , de-badged , sunroof , leather , premo, fpv wheel, plazmaman 1100hp cooler, plazmaman hot + cold side piping and intake, x force exhaust, 460 rwhp and more.... |
||
15-10-2008, 07:28 PM | #51 | |||
FF.Com.Au Hardcore
Join Date: Jun 2005
Location: Some say.......
Posts: 3,830
|
Hire the same person that did the Holden ute ad
__________________
Quote:
|
|||
15-10-2008, 07:40 PM | #52 | ||
FF.Com.Au Hardcore
Join Date: Dec 2005
Location: QLD - Townsville
Posts: 1,772
|
even though there is already a thread for advertisement ideas for Ford to use as long as they give me the new Falcon or a few weeks use of a FG FPV GT all expenses paid for my idea
they could have lowndsey in an XR8, with some decals on it, sprinting down a road with obsecured cars that look like commodores, behind him, breaking down and crashing, he pulls up in the pits and gets out like it was the easiest thing in the world (although this short sells bathurst as a race) and in his pit is whincup playing xbox and a pile of trophies (the hat trick win), then they could do a quick CGI where every falcon that ever raced morphs into the newer model until the new FG from outside the pits - and sub titles of the great achievements or milestones each model was responsible for ... ie FG - First Australian built car with the highest 5 star ANCAP rating then it cuts straight to a studio door, where it says "NEW FORD AD PREVIEW SCREENING" .... then a lion walks out with a red bottom (like the other ad they did) "Ford Falcon built for Australia, built to win, built for YOU" or some other moto that has meaning Ford i only accept cash payments
__________________
My Cars: 2002 Ford Falcon AU S3 SR 2006 BF MKI Falcon XR6 2008 Mazda BT50 SDX 2004 BA XR8 ute 2006 AUDI A4 B7 2013 FG II XR6 Ute 2006 Ford Territory TX 2003 Ford Falcon XR8 2009 Territory Turbo Ghia Current: 2012 Audi A4 B8 2.0T Quattro |
||
15-10-2008, 07:46 PM | #53 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
|
Quote:
|
|||
16-10-2008, 12:16 AM | #54 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,799
|
I was waiting to get an x-ray done today and noticed they only have chick mags....but nothing for guys.
So an idea popped into my head that Ford could do a one off magazine with reviews of all their models, have celebs that drive these models, etc. And send out a copy or two to all the medical places that have waiting rooms where people may spend a bit of time in. At least Ford would get the brand awareness of their models out there, lets face it when your waiting for a doctor any old crap seems good at least this would get into people's subconscious.
__________________
Daniel |
||
16-10-2008, 09:07 AM | #55 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Quote:
May be a challenge getting the dealers to go 'cold calling' on waiting rooms. Perhaps we should volunteer for the job. I would do it for two days for two free 17 in 7 spoke stock alloys (to match existing) |
|||
16-10-2008, 09:38 AM | #56 | ||
Regular Member
Join Date: Aug 2008
Location: Simms metal recieving yard SA
Posts: 276
|
how about a serious comedy
kid sitting in the back seat of a car watching a dvd of a cartoon mazda 6 driving down the road watching his zoom zoom zoom in the mirrror (mooz mooz mooz) all of a sudden hits a cow and everything goes blank Then a real falcon driving down the road with a family in it. Voice over says "no need to have a cow man, Falcon has the only Australian 5 star ancap" |
||
Thread Tools | |
Display Modes | |
|