Ford Showcases EcoLPi Technology in Falcon

[Buntz]

Originally Posted by Paxton

There was to be no LPG option come Duratec. The biggest reason why the BF engine debuted in FG was because it cost them very little to introduce. With Wagon still on sale at that stage, the engine cost was amortised across two vehicles.

Burela changing the engine plan half way through Orion's life is one reason why we had to wait until now for the Injected LPG engine. If the I6 was to continue right from the start, we'd have seen LPG earlier.

Ahhhhhh

That's cleared that up for me.. thanks.

[xtgt1968]

[QUOTE=Buntz93ED]This is the only area that they can go wrong from here. As long as they promote the benefits of LPG, and how efficient it is. The car will sell very well.

They need to stress: "Running costs of a small car."

This is a great step forward in maintaining Falcon production in Australia. If this technology was in a similar size BMW or Mercedes, Australians would need to find $120,000 upwards to own one.

Lets hope this car has had all the bugs sorted out, as we have been waiting a long time for it. If any problems do arise down the track, Ford needs to address them much better than it did with Territory's brake hose, ball joint and rubber bush issues. The handling of the Territory problems has resulted in severe corporate damage to Ford's product reputation and brand.

As far as promotion goes, Ford's advertising department seems to be brain dead. Ford spends money on AFL, tennis and cricket sponsership, hoping people will see a Ford logo, and rush out and buy Ford products. As the man in the movie said, "tell them the're dreaming son". Ford's television advertising in Sydney is dismal. It should be promoting its products directly on television, telling us why they are desirable to drive and own.

This Falcon is a great opportunity to promote the benefits of owning such a car. Ford could for instance do a round Australia run, using a petrol fueled Toyota Corrola and the new LPi Falcon. At the end of the trip, I feel certain the fuel costs for the petrol powered Toyota Corolla, would be greater than the the LPi Falcon. This would certainly give boasting rights that the Falcon was more economical on fuel than a Toyota Corolla, with greater comfort and safety. Such results could be used in future advertising to promote the fact you don't need to buy a small car to save money on fuel.

Ford needs to promote its products more effectively, not just sit back and see market share slide away

[Joe5619]

Originally Posted by xtgt1968

It should be promoting its products directly on television, telling us why they are desirable to drive and own.

In the year 2011 TV is not always the best place to promote something or the most cost benefit!!

[prydey]

Originally Posted by xtgt1968

Ford's television advertising in Sydney is dismal. It should be promoting its products directly on television, telling us why they are desirable to drive and own.

what have you bought (not just cars) as a direct result of seeing it advertised on tv?

[fou_bleu]

Originally Posted by Joe5619

In the year 2011 TV is not always the best place to promote something or the most cost benefit!!

Exactly, I remember a report saying Ford Au benefited the most from online ads over all the other auto companies...

[The Outsider]

Originally Posted by mik

there`s no down side i can see, if buying new 6 banger you`d have to pick the the new gassed falcon over petrol.

i see a downside..........it doesnt come in turbo form

but toher than that it should do well if they let the public know its available.
everyone is watching fuel prices go up and up.
running costs of a small car, you cant go wrong really

[mickyyyy]

If I was a manager at a ford dealer I would make sure the sales staff push this HARD............ And ford to have great advertising campaign so they can ride on.

With that much comp I'm sure this engine has been detuned, herrod u have a job to do........ LOL

[Bossxr8]

Originally Posted by Paxton

There was to be no LPG option come Duratec. The biggest reason why the BF engine debuted in FG was because it cost them very little to introduce. With Wagon still on sale at that stage, the engine cost was amortised across two vehicles.

Burela changing the engine plan half way through Orion's life is one reason why we had to wait until now for the Injected LPG engine. If the I6 was to continue right from the start, we'd have seen LPG earlier.

How sure are you of that, as I can remember Tom Gorman telling us that the V6 was to be available with LPG.

They mentioned that in the press releases after the V6 plan was announced too.

[Paxton]

Originally Posted by Bossxr8

How sure are you of that, as I can remember Tom Gorman telling us that the V6 was to be available with LPG.

They mentioned that in the press releases after the V6 plan was announced too.

It is what I had been told. We weren't getting the Turbo (now called EcoBoost), or LPG. Ford investigated installing it themselves in Australia, but nothing came of it.

[Buntz]

Originally Posted by Paxton

It is what I had been told. We weren't getting the Turbo (now called EcoBoost), or LPG. Ford investigated installing it themselves in Australia, but nothing came of it.

Oh well... it's all in the past now.

I wouldn't mind seeing the Duratec 2.5L 4 pot in territory coming in to Falcon later as an LPG economy option.

Probably wouldn't happen. But if FoA could make a case for an LPG powered Ranger... then it could have a chance.

[Bobman]

I'm very excited about this new LPG system and hope these sell well!

[Buntz]

Originally Posted by Buntz93ED

Oh well... it's all in the past now.

I wouldn't mind seeing the Duratec 2.5L 4 pot in territory coming in to Falcon later as an LPG economy option.

Probably wouldn't happen. But if FoA could make a case for an LPG powered Ranger... then it could have a chance.

In the above I meant to say the 2.5L in Ranger... not Territory.

[Road_Warrior]

Originally Posted by Paxton

It is what I had been told. We weren't getting the Turbo (now called EcoBoost), or LPG. Ford investigated installing it themselves in Australia, but nothing came of it.

XR6 Turbo would have disappeared too.

[Fireblade]

I heard a rumour there was a dispute between the LPG developer (Sprintgas possibly???) and Ford that had put the E-Gas falcons on the back burner for a while, while the proprietry rights on the new system were fought out in court.

Could be wrong just what I was told...

[deesun]

Originally Posted by F6 FOON

I heard a rumour there was a dispute between the LPG developer (Sprintgas possibly???) and Ford that had put the E-Gas falcons on the back burner for a while, while the proprietry rights on the new system were fought out in court.

Could be wrong just what I was told...

LPG developer is Orbital and its EcoLPi not Egas anymore, (sorry if that sounds picky), a month out from showrooms I doubt this to be true but anything is possible. Someone else will know for sure though.

[Doodlemax]

EcoLPI sounds like a germ that grows on luke-warm food.

[PoweredByCNG]

Originally Posted by F6 FOON

I heard a rumour there was a dispute between the LPG developer (Sprintgas possibly???) and Ford that had put the E-Gas falcons on the back burner for a while, while the proprietry rights on the new system were fought out in court.

Could be wrong just what I was told...

There were several Liquid LPG Injection-related patent disputes between Orbital Autogas and Docklands Science Park several years back.

[Fireblade]

Originally Posted by deesun

LPG developer is Orbital and its EcoLPi not Egas anymore, (sorry if that sounds picky), a month out from showrooms I doubt this to be true but anything is possible. Someone else will know for sure though.

Not now but in the last couple of years the EcoLPi (is that better) has not been available.The rumour was Orbital wanted to mainstream (especially other auto manufacturers) the use of the system developed for Ford but Ford wanted sole rights to it. Supposedly Ford won the court case.

[Bobman]

The court case goes back to at least 2004 from memory too, so it is fairly old news but still interesting all the same.

[Fireblade]

If it does date back, sorry for the misinformation, just going on what I was told why it has taken so long to get the new gas falcon going.

[munners]

[QUOTE=xtgt1968]

Originally Posted by Buntz93ED

As far as promotion goes, Ford's advertising department seems to be brain dead. Ford spends money on AFL, tennis and cricket sponsership, hoping people will see a Ford logo, and rush out and buy Ford products. As the man in the movie said, "tell them the're dreaming son". Ford's television advertising in Sydney is dismal. It should be promoting its products directly on television, telling us why they are desirable to drive and own.

This Falcon is a great opportunity to promote the benefits of owning such a car. Ford could for instance do a round Australia run, using a petrol fueled Toyota Corrola and the new LPi Falcon. At the end of the trip, I feel certain the fuel costs for the petrol powered Toyota Corolla, would be greater than the the LPi Falcon. This would certainly give boasting rights that the Falcon was more economical on fuel than a Toyota Corolla, with greater comfort and safety. Such results could be used in future advertising to promote the fact you don't need to buy a small car to save money on fuel.

Ford needs to promote its products more effectively, not just sit back and see market share slide away

Doesn't look like happening

From GoAuto

“What we are continuing to do is to make sure that we get our message out there on what the Falcon represents and what the value is of the Falcon.”

Despite this and the fact it advertises diesel power for the Territory, Ford has confirmed EcoLPi will not form the basis of specific advertisements for the Falcon, a facelifted FGII version of which will be launched in October.

Instead, Ford Australia public affairs director Sinead McAlary said EcoLPi would be part of Ford’s overall marketing strategy for the Falcon and would be promoted “below the line” via the automotive media rather than “above the line” in TV, print or outdoor advertising."

Why?????

Munners

[prydey]

possibly due to supply?

[Bossxr8]

I heard that about a month ago at work, that they would not have TV ads for EcoLPi.

Absolutely staggering considering how important it is to Falcon volumes.

[Bossxr8]

Originally Posted by prydey

possibly due to supply?

They can build as many as they need too, just takes time to change the build rate.

It will not be restricted in the long term if orders require them to up the build rate.

[Joe5619]

Maybe Ford are smart enough to realise GAS just wont sell in the private sector so advertising would just be a waste of money.. Gas is for fleet buyers period!!

[krzysiek]

Originally Posted by Joe5619

Maybe Ford are smart enough to realise GAS just wont sell in the private sector so advertising would just be a waste of money.. Gas is for smart buyers period!!

Fixed!

This isn't e-gas. It's EcoLPi. Petrol XR6 N/A pulls up next to EcoLPi XR6 N/A and the latter smokes the petrol - I'm sure no one will be laughing at the BBQ XR6 then!

[Bossxr8]

Originally Posted by Joe5619

Maybe Ford are smart enough to realise GAS just wont sell in the private sector so advertising would just be a waste of money.. Gas is for fleet buyers period!!

This is their chance to change that, the LPi has so many advantages over the previous system, it has the ability to change people's perception of LPG.

Advantages over petrol engined Falcons too.

[mickyyyy]

Originally Posted by Joe5619

Maybe Ford are smart enough to realise GAS just wont sell in the private sector so advertising would just be a waste of money.. Gas is for fleet buyers period!!

I think they should of done duel fuel setup as it may get more people over the line who are considering............

[GASWAGON]

Having to top up petrol only adds to the maintenance/running costs. Plus it would'nt allow the Torgue/power figures being made by the higher compression ratio the LPi engine now has.... This new system is the ducks nuts! I'm going in this arvo to ask how many orders have been made.... None of which will be mine though.

[Buntz]

Originally Posted by Bossxr8

They can build as many as they need too, just takes time to change the build rate.

It will not be restricted in the long term if orders require them to up the build rate.

It's official. They're idiots.