New Ford Mustang arrives in Australia, sold out for a year before anyone test drives a car

[Kieron]

Originally Posted by LoudPipes

The thing I’ve never gotten my head around is the fact no other American manufacturer has seen the business potential of a V8 coupe export program to the RHD market so what makes Ford so different?

RHD Mustang came about as part of the overarching "One Ford" business plan rather than an individual business plan for the Mustang. Get rid of all those unique platforms (such as Falcon) means massive cost savings and better ROI on the R&D for the remaining platforms.

Weather Ford makes a profit on the RHD development cost is open for debate but there's no doubt, the Mustang is putting Fords name in front of our faces which is free, positive marketing for them and I'm sure the dealers selling them are quite happy.

[Express]

Originally Posted by Kieron

the Mustang is putting Fords name in front of our faces which is free, positive marketing for them and I'm sure the dealers selling them are quite happy.

Only in the faces of car guys mate, only in the faces of car guys – don’t lose sight of the fact most consumers long stopped caring about icons and even less when purchasing a new vehicle.

Most people I know don’t know diddly squat about the new Mustang as they have no interest in cars other than as transport and they do the human thing and switch off to any advertising that doesn’t interest them.

[Adamz Ghia]

I don't think any other American manufacturer has a brand name as recognised as Mustang either.

[Express]

Originally Posted by Adamz Ghia

I don't think any other American manufacturer has a brand name as recognised as Mustang either.

Cadillac

[mik]

i dont think the caddy has the notoriety of the stang among non car dudes.

[Adamz Ghia]

You could ask the tribe that's been living in isolation near Sri Lanka and they'd know what a Mustang was.

[LoudPipes]

Originally Posted by mik

i dont think the caddy has the notoriety of the stang among non car dudes.

It would be interesting to know how you determine that.

When I was a young fellow one of the cars of appeal was the Caddie long before the Mustang showed its head.

[LoudPipes]

Originally Posted by Adamz Ghia

You could ask the tribe that's been living in isolation near Sri Lanka and they'd know what a Mustang was.

Living near Sri Lanka, I guess you’re talking about Mermen

[mik]

Originally Posted by LoudPipes

It would be interesting to know how you determine that.

When I was a young fellow one of the cars of appeal was the Caddie long before the Mustang showed its head.

I'd say a lot of muscle car dudes and car enthusiasts and people in general the world over would like the idea of being that Steve mcqueen type beihind the wheel of a mustang, while a caddy might be a nice cruiser especially for us older folk, it doesn't really conjure up being a fun car like a mustang does.

[Express]

Originally Posted by mik

I'd say a lot of muscle car dudes and car enthusiasts and people in general the world over would like the idea of being that Steve mcqueen type beihind the wheel of a mustang, while a caddy might be a nice cruiser especially for us older folk, it doesn't really conjure up being a fun car like a mustang does.

It’s gone from recognised brand to notoriety to now the most fun car.

I know I’d go for a muscle car any day over a Caddie (no disrespect to the tank lovers) but that doesn’t mean a Cadillac isn’t an iconic brand that has been around in the car world for almost forever.

I’ll now throw up the Corvette as another recognised Yank car that has been lusted over by many and I would guess members could think of others.

I just think making a statement like ‘I don’t think any other American manufacturer has a brand name as recognised as Mustang’ isn’t giving credit to some other makes.

I would have said the Mustang is among a very small handful of iconic American brands that would be instantly recognisable in most parts of the world.

[MAGPIE]

Originally Posted by Express

It’s gone from recognised brand to notoriety to now the most fun car.

I know I’d go for a muscle car any day over a Caddie (no disrespect to the tank lovers) but that doesn’t mean a Cadillac isn’t an iconic brand that has been around in the car world for almost forever.

I’ll now throw up the Corvette as another recognised Yank car that has been lusted over by many and I would guess members could think of others.

I just think making a statement like ‘I don’t think any other American manufacturer has a brand name as recognised as Mustang’ isn’t giving credit to some other makes.

I would have said the Mustang is among a very small handful of iconic American brands that would be instantly recognisable in most parts of the world.

If you took the badge of the Cadillac would it still be recognised around the world ?

Bet the Mustang would.

I wouldn't recognise an unbadged caddie if it ran me over.

[matador]

Id say go for the last xr8. Mustang in a few years time

[Adamz Ghia]

Ask anyone to name a current Cadillac. Then when they most likely couldn't name one ask them who makes Mustang. No other badge would come close for recognition anywhere in the world. They don't even put a Ford badge on the thing because they don't need to.

[Pedro]

Originally Posted by MAGPIE

If you took the badge of the Cadillac would it still be recognised around the world? ............I wouldn't recognise an unbadged caddie if it ran me over.

Well you probably wouldn't recognise this one if it ran over you, but you could always ask the assembled onlookers.

[Express]

This evening while I was out the front talking to my father-in-law and two neighbours about how well our lawns were going this year I decided to ask them knowing they had no interest what’s so ever in cars if they could name a well-known model of car made in America.

I got Buick from my father-in-law and Corvette and Chevrolet from the neighbours.

I pointed out Buick and Chevrolet were Brands not models but that was the best they could do.

I think some people here believe because they have an interest in cars that so do others which is a long way from true, most people will give ‘out of left field’ answers that would suit a game of Family Feud.

So I’ll leave you to believe that everyone on the planet’s first thought when they think American car is Mustang as it doesn’t hurt to dream on.


.

[MAGPIE]

Originally Posted by Express

So I’ll leave you to believe that everyone on the planet’s first thought when they think American car is Mustang as it doesn’t hurt to dream on.


.

I think your the one dreaming if you think a Caddie (any model) is more recognisable than a Mustang.

I get stopped all the time when I'm in my Mustang by people wanting to look at it or talk about it. No one has ever mistaken it for something other than a Mustang, yet it has never been sold/advertised here, never been in a high profile movie, and has very discreet badging.

[Kieron]

Originally Posted by Express

Only in the faces of car guys mate, only in the faces of car guys – don’t lose sight of the fact most consumers long stopped caring about icons and even less when purchasing a new vehicle.

Most people I know don’t know diddly squat about the new Mustang as they have no interest in cars other than as transport and they do the human thing and switch off to any advertising that doesn’t interest them.

The first shipment made Australia wide news, virtually everyone in my office knows about its launch and one guy is currently looking into his finances to see if he can put an order in for the 4 potter Stang, his current car is an Elantra and definitely nor a car guy. So I think it's reaching bob car guys eyes mate.

Agree, many will turn off but it's going to reach more non car people than an XR8 or GT etc as it's an iconic vehicle.

Like Magpie, I owned a Mustang (68 GT) here in Aus and everywhere I went, I was quite often approached by all sorts of people, old, young, male female all recognising it.

[chevypower]

Well you go to Vegas or Orlando and just see what all the international tourists are renting. You see a crap load of Mustangs. You can always spot the rentals. Most of the time, they are not the GT and have a barcode on the window. Obviously most people don't even care it's a V6.

[SumoDog68]

For people in the know - can you still order a Mustang as apparently it is sold out for 2016. That would mean 2017 delivery ?

[GTLEGEND]

Originally Posted by SumoDog68

For people in the know - can you still order a Mustang as apparently it is sold out for 2016. That would mean 2017 delivery ?

Current order bank as of today stands around 4000, approximately 400 are coming in every month until orders catch up. I would say if you ordered one tomorrow you should see it towards the end of 2016 pending there are no supply or product issues and all goes to plan.

[98TLS]

Originally Posted by Adamz Ghia

I don't think any other American manufacturer has a brand name as recognised as Mustang either.

Rubbish...Corvettes been around a lot longer and with far more rightly or wrong connotations towards "performance" to most middle-aged Americans,Mustang was nothing more than a smaller car for her indoors to drive on its conception.

[98TLS]

Originally Posted by chevypower

Well you go to Vegas or Orlando and just see what all the international tourists are renting. You see a crap load of Mustangs. You can always spot the rentals. Most of the time, they are not the GT and have a barcode on the window. Obviously most people don't even care it's a V6.

You wont have to go far soon the things in various forms will be everywhere,long term i think thats rather sad.

[malazn mafia]

Originally Posted by 98TLS

Rubbish...Corvettes been around a lot longer and with far more rightly or wrong connotations towards "performance" to most middle-aged Americans,Mustang was nothing more than a smaller car for her indoors to drive on its conception.

Was predominantly a hairdressers car in base form, but also designed to be gender neutral, at its original concept. Pretty sure it was positioned as a 'pony car', whatever that means, and never really bragged of being a 'muscle car'. Clean lines, practical interior, and did away with the outrageous fins and wings of the 50s

[csv8]

2016 Ford Mustang pricing (plus ORCs):
EcoBoost Fastback -- $45,990 (up $1000)
EcoBoost Fastback (a) -- $48,490 (up $1000)
EcoBoost Convertible (a) -- $54,990 (up $1000)
GT Fastback -- $57,490 (up $2500)
GT Fastback (a) -- $59,990 (up $2500)
GT Convertible (a) -- $66,490 (up $2500)
http://www.carsales.com.au/editorial...-prices-100512

[Adamz Ghia]

Originally Posted by 98TLS

Rubbish...Corvettes been around a lot longer and with far more rightly or wrong connotations towards "performance" to most middle-aged Americans,Mustang was nothing more than a smaller car for her indoors to drive on its conception.

What has that got to do with brand recognition? Right now there's only one of them sold right around the world and it isn't the Corvette.

[Sioso]

Price hike for Mustang - new orders only.

http://www.drive.com.au/motor-news/f...09-gljtz1.html

[Kingsley]

Originally Posted by Sioso

Price hike for Mustang - new orders only.

http://www.drive.com.au/motor-news/f...09-gljtz1.html

Money can't buy happiness??? Give me what you got and the Mustang and I'll let you know!!!

[Zedjay]

im going to buy a new gen mustang....but im going to wait until I can get one for half the price....and it will happen....look at the Toyota 86...

[rjk74]

Mmm not so sure the 86 is an ugly hairdresses car, the mustang should hold value pretty well.

[Zedjay]

Originally Posted by rjk74

Mmm not so sure the 86 is an ugly hairdresses car, the mustang should hold value pretty well.

lets see I hope so ...because then I will be able to buy one cheep...