December 2018 vFacts

[jpd80]

Originally Posted by BENT_8

You sure, because craig was still quoting pricing for MY18 in January.

5/1/19 @12:16pm
The MY18 is $51,990 drive away + Metallic Paint + Technology Pack

To be honest though, im not sure what any of that has to do with Dmax making bigger gains in December 18 over December 17 compared to the respective preceeding month to the tune of 10 more units per business day.
In a market which is down on the previous year and whilst the opposition is offering very generous incentives, thats a fair gain to make and probably why the achievement was highlighted for mention in the article.

Bent, I'll concede there may be a few MY18s still around but the numbers would be really low now
the push is now to move 2018 plate MY19s and again because these were late 2018, not many either,
probably enough to keep sales going in slow january..

Look, regardless of where buyers are coming from for D-Max sales, I think we should recognise
that these buyers have sought out a great deal, value for money and a power train they like.
So kudos to sales folk at Isuzu fo doing a great job of capturing more sales.

Sales ebb and flow for all sorts of reasons, fleet sales time differently, buyers see a deal....
I just don't believe utes are a zero sum game where companies only benefit by others losing sales..

[jpd80]

Ford's former CEO, Mark Fields was blamed for a huge delay in new products, that effect was really felt locally last year
with nothing much to interest buyers out side of Ranger, Mustang and Everest which make up to close on 80% of sales.

That condensing of sales underscores the job ahead of Ford, all other vehicles have dropped of most buyers radars
and deliverer new models is now not enough, Ford has to give buyers a reason to even consider looking at them.

Hopefully, Endura, a new Focus will start the ball rolling before new Escape joins them later in the year.

[DJR-351]

Originally Posted by jpd80

Ford's former CEO, Mark Fields was blamed for a huge delay in new products, that effect was really felt locally last year
with nothing much to interest buyers out side of Ranger, Mustang and Everest which make up to close on 80% of sales.

That condensing of sales underscores the job ahead of Ford, all other vehicles have dropped of most buyers radars
and deliverer new models is now not enough, Ford has to give buyers a reason to even consider looking at them.

Hopefully, Endura, a new Focus will start the ball rolling before new Escape joins them later in the year.

"There are just three things that matter in the auto industry: product, product and product."....... Lee Iacocca

....followed by

“When the product is right, you don’t have to be a great marketer.”....... Lee Iacocca

[hayseed]

Originally Posted by BENT_8

Numbers are in, seems my neighbour who suggested Dmax was on the march might be onto something..

A quote from my post in the 'Take that Holden' thread..

'He told me to keep an eye on Dmax sales over the next few months.'

Dmax up 33% and into 3rd spot in December and 4th overall.
Hilux and Ranger down despite generous incentives.

Mux up by 30+% too.

Commodore down 320 units, Mustang down 340 units and more importantly 30% for the year.

https://performancedrive.com.au/aust...the-year-0713/

Aren't the Former Holden Rodeo & the Dmax pretty much the same thing??

[russellw]

The Annual Summary for 2018 is now uploaded to the Tech portal. The December Month and Annual Segment Analysis will be posted once completed.

Cheers
Russ

[outback_ute]

Originally Posted by Sprint XR8

Holden sold 112,680 in 1961 including exports.

I haven't found 1961's export numbers yet. But in 1960 Holden exported 10,672 and in 1964 13,693 exports were a record number at the time.

Holden sold at least 100k in Aus in 1961.

I think Dowling has only looked at Holden's passenger car figures for 1961 and missed the light commercial (ute) numbers.

Thanks mate, I was sure the number was wrong but couldn't find the right one!

Originally Posted by jpd80

Fleet sales done properly is good for business.
There's nothing wrong with fleet sales to daily Rentals provided the vehicles are the same as retail trim, it's the old fleet strippers and taxis that hurt retail values.

Similarly, commercial fleet sales are also good business provided the discount is not excessive, companies generally make a profit from them although not as much as retail sales.

The reason that Toyota are now so strong is that they have all bases covered in fleet and retail, that's not to say they are dumping into fleets,more that they have a very balanced business..

Ford & Holden definitely got the fleet discount aspect wrong, killed the resale and one of the reasons the local cars died. Fleet can be very healthy, good 'service at the dealer' business. Pulling right out of it or otherwise killing sales, I wouldn't want to be a Ford or Holden dealer now...

[Syndrome]

https://www.commsec.com.au/content/d...icle-sales.pdf

[russellw]

The Annual Segment Analysis is posted now.

Cheers
Russ

[outback_ute]

Originally Posted by russellw

The Annual Summary for 2018 is now uploaded to the Tech portal. The December month and Annual Segment Analysis will be posted once completed.

Cheers
Russ

Russ fyi it looks like you have the wrong number for Mustang sales in the Ford analysis.

[BENT_8]

Originally Posted by russellw

The Annual Segment Analysis is posted now.

Cheers
Russ

Thanks Russ.
One slight error though, under manufacturers the links given only show the next 20 and not the top 15.

Cheers
Steve.

[jpd80]

Thanks Russ,
I think this sums up Ford's year perfectly

Ignoring the out of production Falcon and Territory models (which cost 2,367 sales) there were:

- 2,753 less Mustang, a drop of 30.0%
- 2,078 less Focus for a drop of 34.9%
- 1,045 less Mondeo, a drop of 35.3%
- 1,018 less Fiesta, a drop of 65.7%
- 535 less Ranger 4x2, a drop of 9.2%
- 483 less Escape/Kuga, a drop of 9.2%
- 206 less Ecosport, a drop of 15.1%
- 49 less Ranger 4x2, a drop of 0.1%
-
The only improved models were:
- 875 more Everest sales, a gain of 19.0%
- 287 more Transit vans, an 18.0% gain; and
- 93 new Endura sales

More than just Mustang, what really hurt Ford was that Ranger didn't increase sales like Hilux
did and that in turn prevented Ford from covering big losses as car and SUV sales fell in a heap.
I think your prediction of Ford sales going lower is accurate as i just don't see an up side to any
of Ford's lower priced vehicles, new Focus is nice but it could be easily passed over by Aussie buyers..

[Chopped]

Looking at the Monaro sales figures (exc exports)
2001.....176
2002....4274
2003....2889
2004....2656
2005....2834
2006.....912

I think the drop in Mustang numbers is normal.
I think for most people a V8 RWD Coupe is a one off purchase, so I think it's perfectly normal to see Mustang numbers slowly decline until a completely new shape comes out.

[jpd80]

Originally Posted by Chopped

Looking at the Monaro sales figures (exc exports)
2001.....176
2002....4274
2003....2889
2004....2656
2005....2834
2006.....912

I think the drop in Mustang numbers is normal.
I think for most people a V8 RWD Coupe is a one off purchase, so I think it's perfectly normal to see Mustang numbers slowly decline until a completely new shape comes out.

2017 was an exceptional year for Mustang sales with four solid months between 900 and 1300 sales.
2018 reverted to 2016 sales levels of just over 6000 sales but all in all, Mustang now has over 21,700 sales.

[unkey]

Originally Posted by russellw

The Annual Segment Analysis is posted now.

Cheers
Russ

Hi Russ
Do you have December figures please
That would be much appreciated
Many thanks
Unkey

[jpd80]

Random thought,
Mazda builds Mazda 3, CX-3 and CX-5 in the alliance plant in Thailand, I miss the Laser and Telstar days..

[russellw]

Originally Posted by outback_ute

Russ fyi it looks like you have the wrong number for Mustang sales in the Ford analysis.

Twice, both fixed.

Originally Posted by BENT_8

Thanks Russ.
One slight error though, under manufacturers the links given only show the next 20 and not the top 15.
Cheers
Steve.

Also fixed although you'll probably need a page reload.

Cheers
Russ

[russellw]

Originally Posted by unkey

Hi Russ
Do you have December figures please
That would be much appreciated
Many thanks
Unkey

The December Month graphical analysis is also now posted.

Cheers
Russ

[russellw]

The Supplementary Statistics for the December quarter are also now uploaded to the portal.

Cheers
Russ

[russellw]

For those who are interested, the 2018 Truck Sales statistics have also been uploaded now. Something of a surprise compared to the passenger and light commercial market as it actually gained quite significant volume in 2018.

Cheers
Russ

[MrZ]

Originally Posted by russellw

For those who are interested, the 2018 Truck Sales statistics have also been uploaded now. Something of a surprise compared to the passenger and light commercial market as it actually gained quite significant volume in 2018.

Cheers
Russ

Interesting figures. Personally I'm only interested in the "American style" (bonneted) truck sales figures, as the Euro cab-overs don't interest me much. Kenworth had it best ever sales year with almost 3,000 sales. Consider that in 1992, they only sold 342 trucks! Very disappointing that Cat/International only sold 77 trucks (they both sell versions of the same truck). Never understood why they haven't taken off here.

[csv8]

"Meanwhile, Holden’s Acadia has had a worryingly slow start to its sales since coming on the market in November 2018. In December 2018, it was even outsold by its now-superseded sibling, the Holden Captiva, while Holden’s own website is already offering drive-away pricing on the entire range." https://www.whichcar.com.au/car-news...-cadillac-ever

[Bossxr8]

Originally Posted by csv8

"Meanwhile, Holden’s Acadia has had a worryingly slow start to its sales since coming on the market in November 2018. In December 2018, it was even outsold by its now-superseded sibling, the Holden Captiva, while Holden’s own website is already offering drive-away pricing on the entire range." https://www.whichcar.com.au/car-news...-cadillac-ever

Looks like it will tank just like the Equinox did. Very interesting because both SUV's are much better than that hunk of junk Captiva. The Holden brand really is on the nose atm.

[prydey]

Originally Posted by Bossxr8

Looks like it will tank just like the Equinox did. Very interesting because both SUV's are much better than that hunk of junk Captiva. The Holden brand really is on the nose atm.

New models always take a while to gain popularity. Even Toyota's fortuner is struggling to sell in big numbers, just like Everest.

[Bossxr8]

Originally Posted by prydey

New models always take a while to gain popularity. Even Toyota's fortuner is struggling to sell in big numbers, just like Everest.

That is true. Everest has continued to increase in sales ever since release.

Makes you wonder how they would have sold if they had continued the Captiva name. Despite the poor reputation it had it still sold.

Fortuner probably doesn't sell much cause it isn't very good and looks weird.

[prydey]

I assume December was the first time Endura was on sale? I notice it recorded 93 units sold. Be interesting to see how that trends in the short and long term.

[Bossxr8]

Originally Posted by prydey

I assume December was the first time Endura was on sale? I notice it recorded 93 units sold. Be interesting to see how that trends in the short and long term.

Stocks only started arrived in December so probably mostly dealer demo's. Jan and Feb will give a more accurate show.

Don't think Ford are expecting much in terms of sales. If they can get 250-300 they might be happy? They certainly aren't expecting it to be a volume seller.

[prydey]

Originally Posted by Bossxr8

Stocks only started arrived in December so probably mostly dealer demo's. Jan and Feb will give a more accurate show.

Don't think Ford are expecting much in terms of sales. If they can get 250-300 they might be happy? They certainly aren't expecting it to be a volume seller.

Like Everest I would expect to see a slow start. Hopefully it will gradually increase like Everest has done.

[suttoo]

only 100 Endura's came into the country in December, so most would be demos.
We are seeing a massive increase in Everest sales since the series 2 as well.

[Fordman1]

Originally Posted by suttoo

only 100 Endura's came into the country in December, so most would be demos.
We are seeing a massive increase in Everest sales since the series 2 as well.

Our Dealer won’t have any Endura’s until late January, so they’re not really available.

[Wretched]

I saw an Endura last week on Lakeside drive in Albert Park.
Certainly can pick it from the rest of the Ford range.