Ford has a brand issue so who do they turn to........

[Mad_Pom]

John Farnham !!!!!

Latest 60 second add and a whole website page dedicated to sync

http://www.ford.com.au/sync?site=FOA...YNC-Voice_Home

[Archilino]

Just saw it on prime time tv, how good was it!
I challenge anyone to watch the ad and not start singing aloud, THAT'S ADVERTISING!

[galaxy xr8]

I just seen it aswell and I applaud Ford, job well done, hit the target very well.

[GS608]

love it!

[Jason[98.EL]]

yep very well done

[Drizz06]

Go Ford!!

[MAD]

Saw it and thought it was great.

[ebxr8240]

About TIME !!!

[minheim]

At last an ad that will get attention and showcase their technology.

[Thunder]

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

[P6LTD351]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

I think it's a great add. I didn't cringe. Maybe if they had someone like One Direction, I would have, but Farnham is well respected - no matter how old he is.

[Chrisosicko]

Perfect amont of cheese

[my_gxl]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

An icon used an icon.

Leave the guy alone.

[Mad_Pom]

It's on You tube. http://www.youtube.com/watch?v=2avJP7qbaNQ
Watch, like & share - let's send this viral and get ford in the face of customers

[Thunder]

Sorry, did not mean to offend. Like i said: brilliant add. But, as you can see by the couple featured in the ad, i thought a more target-specific icon could have been used.

I love Farnsy and that song, my favourite of his.

[XR6T0Y]

Hah, thought it was great!!

[calais]

A nifty advertisement. For once I wanted to watch the whole thing rather that switch it straight off!

[Trek]

I was totally put off by it. Struggled to watch the whole thing and found it to be a mismatch, if anything. Not trying to play the pessimist here guys, just how I genuinely felt about it. On the bright side: At least they're trying different things...

[JC]

I saw the ad for the first time about 90 mins ago, and I'm still singing "You're the voice......blah, blah, blah" Talk about effective and infective! Hope it sells a few more cars for Ford (says he currently looking at Hyundai Santa Fe CRDs....)

[chevypower]

Originally Posted by Thunder

Great ad, brilliantly well put together, gets the point accros well. But am i the only one who cringed seeing an old, over weight, over used singer who doesn'nt know when to retire?

So it would be better if instead of contributing to the economy, he stop working and live off the government, just go away and die in isolation? There's no economic reasoning for him to retire, there's no psychological reasoning for it, so why?

[greenfoam]

Younger people love to call for more successful person X to retire. It's a natural Human desire for the kind of person that wants a share of the success. You see it with athletes all the time, even when the older one is still number one

[wrongwaynorris]

Originally Posted by chevypower

So it would be better if instead of contributing to the economy, he stop working and live off the government, just go away and die in isolation? There's no economic reasoning for him to retire, there's no psychological reasoning for it, so why?

May have something to do with the fact he has already retired 17,000 times .

[hawker]

Originally Posted by Trek

I was totally put off by it. Struggled to watch the whole thing and found it to be a mismatch, if anything. Not trying to play the pessimist here guys, just how I genuinely felt about it. On the bright side: At least they're trying different things...

Awesome. I thought I was the only one that didn't like it.

But if it sells cars, that would be a step in the right direction for Ford. Mind you, I wouldn't be putting my money in Microsoft technology.

[aquahead2001]

I love it! Simple, effective and gets the message across brilliantly!

And just enough humour to make us smile (well most of us!) too.

[zilo]

Not good enough.

Doesn't a Ford as the product.

Absolutely inadequate.

the Microsoft logo was the thing I noticed most...

[F6T]

I have to say that I didn't like it much either.

[DJM83]

That is fantastic, well done Ford, well done.

Doesnt show the product as Ford? What was the site is was viewed from

[Gobes32]

Originally Posted by hawker

Mind you, I wouldn't be putting my money in Microsoft technology.

Sorry boss, can't make it into work today, car keeps coming up with BSOD.............

[leighm]

I thought it was a great ad. Caught mine and my partner's attention. We started singing along for our little girl Sje liked it too then. It is an iconic song and perfectly suited to the the technology giving it is all about voice activation.

I am so glad Ford did not call it iSYNC. It looks like a fresh product and the use of the Microsoft brand in the ad made it look very new age and a product more than just a gimmick.

[poppa smurf]

didnt do a thing for me......John Farnham was simply creepy and out of date.....

I'm afraid it missed the mark by miles and it was hard to even work out what the ad was about

our own "mr advertising" within these very walls should be put forward as an example as to how it should be "done"

CANT GET ENOUGH OF THIS!!!!.......but I quickly got more than enough of THAT!