Ford Defends Everest Titanium Pricing..

[csv8]

"Ford Australia president and CEO Graeme Whickman has defended the company’s controversial $76,990 (plus on-roads) asking price for the flagship Ford Everest Titanium.

The Australian-developed Everest — an SUV based on the same T6 architecture as the Ranger ute — has been generally well received since it launched a few months ago.

But eyebrows were raised over the pricing of the top-spec variant in the three-car line-up. The $76,990 ask for the Titanium is a long walk up from the $60,990 Trend and $54,990 Ambiente.

The sticker price means the Everest Titanium bisects the Toyota Prado VX ($73,990) and Kakadu ($84,490). Ford considers the Prado to be the Everest’s main rival.

But the Everest Titanium is also massively more expensive than ute-based rivals such as the Toyota Fortuner Crusade ($59,990) and Mitsubishi Pajero Sport Exceed ($52,750).

Whickman this week once again defended the positioning when asked by CarAdvice, stating: “It’s at the top end of our range and there’s a reason”.

“It’s a very well spec’d vehicle. If you’re looking you have the choice of Prado, or maybe the Mitsi… Look at the pricing between Prado, it’s a better price and much better specification.

“Somebody has to make an assessment and make the judgement. At the same time we’re priced slightly below Prado and yet we’re a better vehicle.”

Ford has made much of the areas in which its Everest outstrips the Prado, citing 10 features that it offers not found on the Toyota such as active noise cancellation, auto high beam, parking assist, lane assist, electric tailgate and Emergency Assist.

The seven-seater Everest also has more power/torque, though it’s also 38mm shorter, 25mm narrower and 43mm lower and its cabin feels, to yours truly, to be comprised of cheaper-feeling materials and a bit pokier than the Prado.

Interestingly, it appears many buyers aren’t perturbed by the premium positioning. So far, 25 per cent of the 894 Everests sold have been Titaniums — though early orders generally favour up-spec’d variants. Ford is already offering factory-backed drive-away campaign deals on the Everest Ambiente and Trend, but not on the Titanium."

Read more at http://www.caradvice.com.au/402036/f...v6Yvt7vGWai.99

[Paull]

Would it be fair to ask, " Are buyers of the top spec Ford/Toyota thinking about resale in 3-5 years?" I would certainly be thinking about the Ford taking a big drop but not so much on the Toyota.

[TUF_302]

Im sure the Toyota will hold value better, but Rangers seem to be holding reasonably well so hopefully so do the Everest's

[SSVPom]

Father in law picked up a new Trend with metallic paint, nav, tow pack and brake controller for $58k drive away. The sticker prices are not being stuck to !

[FlipXW]

Originally Posted by Paull

Would it be fair to ask, " Are buyers of the top spec Ford/Toyota thinking about resale in 3-5 years?" I would certainly be thinking about the Ford taking a big drop but not so much on the Toyota.

Obviously haven't seen the resale on the PX Ranger. Still can't believe people are saying its way to pricy because the Everest isn't challenging the Prado on sales even though its only been around for a number of months. It takes a long time to establish the name, but just look at the Ranger vs Hilux, worlds apart a few years ago, pretty bloody close now.

[Brazen]

Ranger resale is really good.

I think this article is pretty old, I remember reading it a few months back?

[csv8]

Brazen ..it is Dec 2015, never been posted.

[Giant Cranium]

Originally Posted by FlipXW

Obviously haven't seen the resale on the PX Ranger. Still can't believe people are saying its way to pricy because the Everest isn't challenging the Prado on sales even though its only been around for a number of months. It takes a long time to establish the name, but just look at the Ranger vs Hilux, worlds apart a few years ago, pretty bloody close now.

and taking a lot of hiluxs sales, wasn't hilux up near 5k a month a few years ago

[Vesper Martini]

Initially I thought the Titanium was priced well.

then Toyota dropped their pants. a VX Prado is a better buy than the Titanium.
Kakadu is another level above.

$54,990 Ambiente. is ok but, I think they need to be selling Titanium for less to be competitive

[csv8]

Everest $81,490 drive away..might get it for $79,000 deaing..
http://metroford.com.au/new-demo-car...&model=Everest

[ken1939]

These prices blow my mind. Even here in the US. I cannot imagine paying 65K for a truck.

Its kind of like Moog and Marty doing a review of the Ranger. Oh wait, they have...

[malazn mafia]

Originally Posted by ken1939

These prices blow my mind. Even here in the US. I cannot imagine paying 65K for a truck.

Its kind of like Moog and Marty doing a review of the Ranger. Oh wait, they have...

For the price of the Everest, you could own a fully optioned 6.2 Cadillac Escalade in the States, with every feature imaginable. That's how much we get ripped.

[ken1939]

We are beginning, GM is going to produce Caddys and Buicks in China and ship them to the USA.

Guess the UAW didn't read that last contract to closely.

Not against a global workforce, but like Oz, we have people here that can work. Mabey the amount of people that thinks work is for suckers is growing..

[b0son]

Its all about perception. Ford is not perceived as premium. You cant change that perception simply by sticking a big price on it.

[simon varley]

well, they are all selling at or close to list price so regardless of people whinging here it's clearly not what the majority of people think.

[Magna]

They're manufactured overseas, does it really matter what Ford charges for them?

[Vesper Martini]

Originally Posted by simon varley

well, they are all selling at or close to list price so regardless of people whinging here it's clearly not what the majority of people think.

The article says its not uncommon for up spec'd models to be sold early on.
and since then Toyota have dropped their pricing.

[Vesper Martini]

Originally Posted by Magna

They're manufactured overseas, does it really matter what Ford charges for them?

I don't get your statement?

[Magna]

Originally Posted by Bevsta007

I don't get your statement?

I've bought 2 new territorys and am about to sign up for another. they represent the last of the locally made cars, made by Australians for Australians for Australian conditions. I feel a sense of pride owning a locally made car.

The Everest is just another car, sure they are designed here, but I'm not going to loose any sleep if they don't sell.

[Vesper Martini]

Originally Posted by Magna

I've bought 2 new territorys and am about to sign up for another. they represent the last of the locally made cars, made by Australians for Australians for Australian conditions. I feel a sense of pride owning a locally made car.

The Everest is just another car, sure they are designed here, but I'm not going to loose any sleep if they don't sell.

I thought that's what you were alluding to, and that's honourable.
I have a new territory myself
but next time around you will need to consider something else
The Everest is at least designed in Australia, something that will continue here.

PS there's nothing special about Australian conditions, and like it or not an Everest will be built a lot better than the Territory to handle them

[Smoke Pursuit]

Originally Posted by csv8

Everest $81,490 drive away..might get it for $79,000 deaing..
http://metroford.com.au/new-demo-car...&model=Everest

There's a few demos around for $72k captain negative.

Cheapest new one I could find was around $75k....

Most people will settle for a Trend at high 5's.

[b0son]

Originally Posted by simon varley

well, they are all selling at or close to list price so regardless of people whinging here it's clearly not what the majority of people think.

how many is *all* ? 1000 per month? 100? 10?

[Sabantien]

I'm guessing they just don't have huge numbers to sell right now so no need to drop the price. Less cars at a higher profit margin, and once they are dropping more cars, more cars at a lower profit margin, but more profit overall.

[Ben73]

Originally Posted by Bevsta007

PS there's nothing special about Australian conditions, and like it or not an Everest will be built a lot better than the Territory to handle them

I want to know what this "Australian conditions" is as well.

The only thing I can think of is we apparently have higher UV level's than most other countries. So what does that mean, we need good quality dashboards so they don't get sun damaged that easily.

As for Everest's, a several weeks ago I was seeing them almost every day. Now I haven't seen one for a while.
Not seeing many Titanium models around, majority have been Trends.

[simon varley]

Originally Posted by Magna

The Everest is just another car, sure they are designed here, but I'm not going to loose any sleep if they don't sell.

you know that the profits generated from these sales go back to fund the development of the next series, keeping 1500 engineers employed locally don't you?

[simon varley]

Originally Posted by b0son

how many is *all* ? 1000 per month? 100? 10?

all they import. isn't that enough?

[csv8]

Smoke Pursuit I am not negative just being realistic. I love Fords have 2. But Ford Aus seem to have lost the plot!!

[SYZ]

Sorry Henry, but there's no way I'm gonna pay $76,990 for a a glorified Mazda BT-50 manufactured in Thailand, and where motor vehicle workers are paid around $1.12 an hour.

[csv8]

SYZ. And I am called negative !!! Thailand was supposed to make cars cheaper! Or would they be more expensive if not made in Thailand?? Someone is having us on !!!!!!

[SYZ]

Originally Posted by csv8

SYZ. And I am called negative!!! [...]

I've noticed a tendency on these forums that should anybody voice even the slightest criticism of Ford and/or its vehicles that they're immediately called out for allegedly being negative, or overly cynical, or anti-Ford, or the spawn of the Devil incarnate!

I really think we need to be able to express at least some degree of negative critique without being labelled as heretical.

The mere fact that these and other vehicles are being cobbled together for a bit over a buck an hour speaks volumes for the faceless middle-men gouging the buyer's wallet with obviously over-inflated Aussie car prices. When the GM Spark can sell for 15 grand on road, there's something wrong when a basically upsized version of the same thing sells for five times that. For example, does anybody truly believe that the 3.3L diesel donk in the Everest costs 5 times that of the 1.4L petrol Spark (to the manufacturer that is)?