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Old 21-05-2010, 05:39 PM   #1
Dauphin
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Default Ford's new design language and Start concept

A new direction from Ford designers who want to invoke "warmth and charm".

I like the grille and overall it's quite cute.



Quote:
New models will have a 'warmth and charm'
By Michael Gauthier
May 20, 2010 3:23 pm
Ford's vice president of design, J Mays, has released details about the company's new styling direction.

Previewed by the Start concept, which recently debuted at the Beijing Motor Show, the design language will attempt to give cars a "warmth and charm" consumers can "bond with." As Mays explains, in an interview with the Detroit Free Press, "People purchase products because they are prepared to spend part of their life with it. It is an emotional relationship."

While Ford's European designs have been attractive, American products have fared much worse. As Mays bluntly stated, "Five years ago, we were a commodity." This has started to change, thanks to the introduction of the 2010 Taurus and 2011 Fiesta, but more work needs to be done.
A bit more here:
http://www.worldcarfans.com/11005202...esign-language

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Old 21-05-2010, 05:41 PM   #2
Melz
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It looks like a cheap windup toy you buy at the supermarket....
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Old 21-05-2010, 05:44 PM   #3
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It looks like it is asleep.

The rear looks like a KA while the front has a Mondeo-ish feel to it.
The grill....well, would have to see it in other angles first.
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Old 21-05-2010, 06:24 PM   #4
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looks like it's backwards
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Old 21-05-2010, 06:55 PM   #5
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So Kinetic Design is gone ????
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Old 21-05-2010, 07:10 PM   #6
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Kinetic Design is great, they shouldn't try to fix what ain't broke I reckon. That thing looks absolutely horrible.
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Old 21-05-2010, 07:14 PM   #7
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ugly ...them led brows will just dilute their wow factor if they start putting them on any crap...
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Old 21-05-2010, 07:42 PM   #8
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They say you cant polish one - that thing is a hat full of 'em!
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Old 21-05-2010, 07:45 PM   #9
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Looks good but i think the back drops off to sharply.
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Old 21-05-2010, 08:41 PM   #10
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the design language will attempt to give cars a "warmth and charm" consumers can "bond with." this just dosnt sound like a good idea.

and the concept looks dated, i think daytime running leds are tacky not so much the audi porshe ones bet deffers the e2 hsv
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Old 22-05-2010, 08:27 AM   #11
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grill has the warmth and charm of a paper shredder
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Old 22-05-2010, 08:37 AM   #12
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I just showed my wife and she said "is it the new Citroen?", I replied "no it's Fords new design language". Her reply "it looks like something out of the movie 'cars'"!

Enough said! Yuk
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Old 22-05-2010, 09:22 AM   #13
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For some reason it reminds me of a Fiat 500 crossed with a VW Beetle.
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Old 22-05-2010, 09:49 AM   #14
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Quote:
Originally Posted by Dauphin
A new direction from Ford designers who want to invoke "warmth and charm".

I like the grille and overall it's quite cute.





A bit more here:
http://www.worldcarfans.com/11005202...esign-language
in one simple word
FUGLY
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Old 22-05-2010, 10:02 AM   #15
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Quote:
Originally Posted by Dauphin
A new direction from Ford designers who want to invoke "warmth and charm".
Seems to me they want to invoke Cylons, because that's what it looks like.
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